Contract Consultant Art Director
Resume:
Wendy Mechelle
Marketing Manager
Kingwood, TX **339
*************@*****.***
Authorized to work in the US for any employer
Work Experience
Marketing Manager
USA Industries Inc
February 2018 to October 2018
o Developed and integrated a marketing plan to target specific SIC's and industries for a variety of Oil, Gas and Energy
products.
Developed business plan for new product launch to include marketing collateral, web presence, prospective customer list by SIC and industry.
o Developed several conceptual designs including product photos, line cards, social media ad's, email templates, and web
pages.
o Marketed in gorilla fashion with efficient SEO and social presence. Increased targeted traffic by 140% in 6 months.
o Designed and utilized email system to push targeted leads to quote and request information with a 20% open rate and 12%
response.
Industrial Electrical Manufacturer Marketing & Art Director Accurate Control Co
2015 to 2018
o Designed and re-branding of logo and all marketing collateral. o Developed product information and updated website with current SEO. Industrial Electrical Manufacturer Marketing & Art Director IER
2010 to 2015
o Recognized by IER for my strong B2B marketing as well as direct marketing which resulted in a significant revenue increase
for the IER Brand in addition to successfully developing strategic marketing plans which include; mail, fax, social media, and sales distributed marketing products. o In charge of uniforms, car wraps, and promotions with IER as well as other businesses under the owner's umbrella.
o Established and maintained several custom web sites including a blogging site that tied into social media, a shopping cart to sell and display inventory as well as a static site with custom components that allowed for customer interaction and order
tracking.
o IER brand displays in gorilla fashion while maintaining integrity to the industry, and allowing for future growth to be
observed.
o Conducted all facets of hiring and training while growing a strong efficient team. Contract Consultant
1998 to 2010
Graphic & Web Design, Photography
Various Temporary Assignments
TOSHIBA MOTORS
1995 to 1997
Performed the graphic design and marketing materials for various industrial motors and parts. TXDOT: Created the automation of forms that were utilized in all Texas offices combined with working with the graphic
department putting together presentations.
Executive Administration & Training Coordinator
Amoco Crude Oil / BP
1992 to 1995
o Served as the Assistant to the District Manager in the publishing business district which covered the Texas and Oklahoma
leases.
o Worked with union and non-union employee packets, payroll, day to day events and travel on a regular basis.
o Significant contributor in setting up an internal system for information sharing, training and open communication to be used by all levels and international team member. Education
Associate in Arts (AA) in Graphic Design
AIH - Houston, TX
Skills
• Digital Marketing
• Email Marketing
• Graphic Design (10+ years)
• SEO (10+ years)
• Magento (10+ years)
• Web Development (10+ years)
• Web Design (10+ years)
• Adobe (10+ years)
• HTML5
• Adobe InDesign
• WordPress
• Adobe Illustrator
Additional Information
o Ability to communicate with various types of people and personalities which has aided in cultivating client relationships,
diffusing situations and having positive interactions with colleagues. o Thrives in environments that require the capacity to prioritize concurrent projects both calmly and efficiently.
o DESIGN: Adobe Suite, Photoshop, Lightroom, Illustrator, Dreamweaver and InDesign, PC, Mac o PROGRAMMING: HTML, HTML5, JS, VB, CSS, PHP
o MARKETING: Mass email systems, design, Mail chimp, Salesforce, Analytics, CRM, Google SEO, Bing SEO, Yahoo, ZOHO,
B2B, Channel Partners, Lead Generation and Conversion. o EQUIPMENT: Co2 Laser Plotter Cutter, Large Format Printer and Full Color Laser for Labels Desktop/ Mac
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