Seth Rogers

**** *. ***** **. ********, Ohio ****9 614-***-**** adp9p3@r.postjobfree.com

Summary

Seasoned Sales Executive with a 25-year record of achievement and success, driving revenue growth while providing visionary sales leadership in highly competitive markets. Outstanding excellence exceeding sales quotas, managing teams, and driving organizational growth and profitability in diverse industries. Expertise in B2B sales, key account management, direct sales & marketing, product training and placement, and associated functions. History of implementing necessary business development strategies to accomplish breakthrough sales objectives while creating unique market-entry strategies, managing business relationships, and establishing immediate rapport with potential clients.

AREA OF EXPERTISE

Key Account Management Microsoft Office Suite, CRM, Salesforce

Consultative Solution Selling

Training & Development

Sales Management/Leadership

Client Relationship Management

Product Development/Training

Needs-based Selling

Business Development

Build/Coach/Retain Talent

Professional History

Guayaki Yerba Mate (Columbus, OH)

Director of Sales Efficiencies and Key Account Operations 2020 – Present

Pioneer, manage and continuously enhance the delivery of a seamless and joyful customer experience journey across all touchpoints in a cost-effective and profit-generating manner. Championed effort at identifying and developing all culture, process and performance improvements and efficiencies for the customer while leading/developing the team. Acts as a liaison between key customers and the operations team, ensuring exceptional customer service.

Initiated effort of building a team to track trends and issues, collecting insights from data, to identify and address the root cause, improve processes, business performance and the customer experience, end-to-end.

Continually developed improvements and embedded successful change projects to drive efficiency and consistency thus increasing topline sales.

Improved processes to offer consistent service resulting in secured competitive advantage, strengthened brand value, and delivered greater customer service.

Designed and led Customer Experience Management workshops and pieces of training for internal and external stakeholders, thereby improving Guayaki Yerba Mate customer’s experiences and contributing to customer loyalty strategy.

Created Tel-Sell team to gain efficiencies for increased Operations and Sales productivity.

I-Care USA (Columbus, OH)

National Accounts Director 2017 – 2020

Led a profitable sales strategy to achieve yearly growth goals through the development of relationships with an emphasis on solutions. Managed channel partners by supporting, directing, and educating on I-Care products. Maintained a substantial pipeline of qualified opportunities by establishing and nurturing strategic relationships with complex, multi-location national accounts. Built relationships with Optometrists, Ophthalmologists, and C-Suite decision-makers at major retailers to include Chief Executive Officer, Purchaser, and Buyer to launch new products, collaborate on marketing, and drive sales.

Professional History, continued

Met and exceeded annual revenue targets by an average of 36% during tenure.

Negotiated government contracts by developing relationships with key decision-makers in the Military, VA, CBOC markets, and Indian Health Services (IHS). Landed Government contract for sales over $6.3M with United States Veterans Administration.

Established new accounts with Wal-Mart corporate, LensCrafters, Warby Parker, Luxottica, Clarkson Eyecare, Visionworks, Eye-Mart Express, and Americas Best.

Developed Emergency Departments as a new market to grow business to $1.7M.

Pech Optical Lab/Essilor (Columbus, OH)

National Sales Manager 2015 – 2017

Drove business growth, profitability, and increased market share from existing and potential customers through the implementation of best and solid sales management practices. Created effective sales training, introduced frequent, low-cost successful promotions, and provided creative leadership while maintaining an entrepreneurial, collaborative management style.

Led national sales organization of internal and external sales employees, realizing sustained top-line successes across multiple markets starting from the first month.

Achieved over 7% annual sales growth in 2015.

Migrated sales force to electronic forecasting and automated quote system, reduced turnaround, increased pipeline visibility, and forecasting accuracy.

Distinguished and capitalized on new growth opportunities through performing market analysis, employing product development expertise, and cultivating key business instincts.

Bausch & Lomb (Columbus, OH & Rochester, NY) 2003 - 2015

National Account Manager (2013 – 2015)

Senior Regional Business Director (2007 - 2013)

Promoted into a pivotal leadership role to boost enterprise B2B business initiatives and lead sales efforts within an identified geography to maximize growth and minimize churn. Attained positive sales growth for the first time in 3 years by strategically targeting the Daily and Multi-Focal segments.

Launched new Ultra contact lens and averaged over $5K per location in less than 2 months.

Developed pricing and growth program with LensCrafters Leasehold and Pearle Franchise in 2014, resulting in a 27% sales increase through Q3 of 2014.

Awarded Regional Director for Sales Excellence: 2010, 2011 & 2012.

Coached 5 Distinguished Performance Award Winners, directed 21 Vision Territory Managers and Eye Healthcare Specialists, as well as 2 Regional Account Managers.

Ranked #1 for direct report retention over a 5-year period (no turnover for 3 years).

Education

Master of Business Administration (MBA) Franklin University — Columbus, OH

Bachelor of Arts Indiana University — Bloomington, IN

Contact this candidate