Marketing Manager Sponsor

ALLISON PERKINS-THOMAS

**** ***** ***** ***** ***. 7-C, Chicago, IL 60649 • 661-***-**** • *******@****************.***

EXPERIENCED DEVELOPMENT DIRECTOR

Event Manager • Civic Engagement Director • Engagement Executive • Development Executive

Budget Forecasting • Brand Positioning • Event Promotions • Nonprofit Marketing

Coordinated Promotion • Organized Tours • Raised Impressions • Launched Digital Strategies

Engaged Communities • Led Launches • Facilitated Workshops • Executed Fundraising Events

WORK EXPERIENCE

The Ovation Agency, Los Angeles, CA Jan 2017 - present

Co-Founder

●Coordinated the “Lift Every Voice and Sing” remix for the virtual kick-off for Black History Month 2020 and Time’s virtual exhibit “The March”, creating over 250,000 social media impressions.

●Created and produced “The Ovation’s Agency’s IMPACT: Music Media and Culture Virtual Artist’s Series”, a 2-week event with different icons that created over 250,000 impressions.

●Led Hidden Beach Recordings “Unwrapped Vol.8: The Chicago Sessions” product launch event, securing PR in over 10 major media outlets and generating over 6.5M impressions.

●Produced Grammy campaign marketing and online events for legendary songwriter David Porter, securing over 1,200 attendees through Facebook Live.

●Created a 5-school tour for singer-songwriter Siedah Garrett to market G.H.E.T.T.O. (Greatness Happens, Even Though There’s Oppression) and inspire students in inner city schools

●Achieved over 1M impressions via Constance Hauman’s “Falling into Now” and “High Tide”.

●Functioned as the interim Executive Director with “Thumbs Up Cancer Down” since 2017.

●Enabled cross-promotion and branding opportunities for Dolby Atmos and the DuSable Museum of African American History.

●Organized video workshops for songwriters and music majors at Los Angeles City College and an “Evening with David Porter” with Grammy members in Oakland, CA.

●Directed online campaigns for Isotopia Records for Miss Velvet and the Blue Wolf video launch.

●Co-founded a boutique marketing and communications agency focused on marketing for labels, artists, brands, and nonprofits.

●Coordinated fundraising activities and planned digital marketing outreach events, marketing, and public relations through product launch and rollout.

●Organized “Thumbs Up Cancer Down” fundraising events using Greater Giving software.

●Served as the public representative of “Thumbs Up Cancer Down” for community events.

●Managed volunteers and interns for “Thumbs Up Cancer Down” and The Ovation Agency.

Juvenile Diabetes Research Foundation, Bakersfield, CA July 2005 - Dec 2016

Sr. Development Manager

●Functioned as sole stakeholder through the execution of all JDRF fundraising for 4 counties.

●Coordinated strategies, volunteers, and branding for fundraising and outreach events.

●Raised over $3M through combined event fundraising efforts.

●Achieved 137% of fundraising goal for the Central Valley Region in 2013.

●Raised over $200,000 through major gifts.

●Engaged corporate donors to sponsor events, directly raising $425,000.

●Created the “MOM” (Mom of the Month) outreach mentoring program to provide ongoing support for newly diagnosed families in the Kern County community.

●Compiled a comprehensive database of over 500 families in the region.

●Oversaw “Annual Walk to Cure Diabetes” and “The Annual Summer Beer and Wine Fest”.

●Leveraged working knowledge of Greater Giving and Walk Tracker (Razor’s Edge).

●Cultivated account relationships with Bank of America, Del-Taco, Ranch Markets, McDonald’s Kentucky Fried Chicken, Chevron, Sprint, Wells Fargo and The Palace Indian Gaming Casino.

Prior Experiences: Alps, Marketing/Promotions Consultant; Hidden Beach Recordings, Strategic Marketing Manager/Consultant; KGET-TV 17, Marketing Specialist; McDonald's, Regional Marketing Supervisor; R.J. Reynolds, Regional Field Marketing Manager

EDUCATION

Wellesley College, Wellesley, MA

Bachelor's Degree, Major in Urban Planning and Economics

TECHNOLOGIES, CERTIFICATIONS, AWARDS, & AFFILIATIONS

Technologies: Microsoft Office, Google, Razor's Edge, Greater Giving, Sales Force

Certification: Links Leadership Academy Graduate, Allstate Foundation Nonprofit Management Essentials Online, Issuing authority, The Allstate Foundation

Awards: AmeriCorps “Hero Award” - Bakersfield College, Award of Recognition - Historical Black Colleges & University Fair Committee,

Service Award - Historical Black Colleges & University Fair Committee,

New Business Award - African American Network of Kern County,

Sales & Marketing Award for Special Project Sales - KGET Ch. 17

Affiliations: Marketing & PR Chair - Noel Alexander Foundation, Vice President, Membership/Recording Secretary - Link’s, Incorporated. (Bakersfield Chapter),

Advertising & PR Mentor - Leaders in Life Teen Program,

Marketing Chair - Kern County HBCU College Fair Committee

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