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JOHN C. KOZUP

Office Address:

**** ******** ****

Uniontown, PA 15401

Phone: 215-***-****

Email: adp967@r.postjobfree.com

EDUCATION:

• Doctor of Philosophy in Marketing, Sam M. Walton College of Business Administration, University of Arkansas, 2002. Advisors: Dr. Elizabeth H. Creyer and Dr. Scot Burton.

• Bachelor of Science in Business Administration, Slippery Rock University 1994. ACADEMIC APPOINTMENTS and HONORS:

• Full Professor, Northcentral University, 2020 – present

• Adjunct Professor, Chatham University, 2021- present

• Adjunct Professor, Loyola University (New Orleans), 2020 - present

• Visiting Professor, George Washington University, 2019-2020

• Adjunct Professor, Duquesne University, 2018 – present

• Visiting Professor, Sapienza University (Rome), 2018

• Associate Professor of Marketing, Villanova School of Business, Villanova University, 2002 – 2018

2012 American Marketing Association Thomas C. Kinnear/ Journal of Public Policy & Marketing Award

2011 Villanova McDonough Award for Research Excellence

• Founder, Institute for Business, Government and Culture – NIAF Italia (Rome) Rome

• Visiting Professor – University of Klagenfurt

• Visiting Professor – American University of Rome 2

• Visiting Professor: Dayananda Sagar University (India)/ Member – University Academic Council

PROFESSIONAL EXPERIENCE:

• Expert Witness: Food, Homepathic and Financial Disclosure Sectors (2012-2016)

• President and Chief Operating Officer – Bay Equity Holdings – A Venture Commercialization Office (2020- 2021)

• Managing Director: Vinecrest Investments – A Private Equity Family Office

(2020 –present)

• Principal – Coinlock – A Leading Cryptocurrency Firm

• Director & Board Member: Equinox AIFM (Private Equity) – 2013 – 2019

- Equinox is a Private Equity Firm with over $750 million AUM to date.

• Director: Investar PLC (Life Insurance Asset Mgt.) – 2010 – present

- Investar is a holding company with over $120 million AUM including Global Capital, a leading insurer based in Malta. Investar was formed in 2000 with over 1 Billion Euros raised.

• Managing Partner: Trilateral Group – 2012- present

- Founded in 1987 in London, Trilateral Group is an experienced strategic consulting and holding company focusing on developing specialized knowledge businesses and programs for the public and private sectors. Representative clients include NATO, Shell, the World Bank, MARS and the US Department of Energy.

• Advisor: Oxygen Ventures – 2016- present

- Oxygen Ventures is a high growth venture advisory firm that focuses on startups and growing firms. OV advises, mentors and assists entrepreneurs working with new technologies to create significant impact.

• Branch Manager: Household International, (1996 - 1998)

- Managed all strategic, administrative and operational aspects of a $23 million loan lending and insurance branch in Western Pennsylvania, U.S.

- Conduct sales, audit and control functions over 2000+ accounts

- Trained and promoted 3 assistants to management in a 24-month period

- Ensured compliance with all federal and state banking regulations

- Successfully managed operations to move from a branch ranking of 482nd to 35th nationally

- Was selected a member of Household’s Founder’s Council for Branch Performance (1998)

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ADDITIONAL RELEVANT PROFESSIONAL EXPERIENCE:

• Founder: Villanova University Center for Marketing and Public Policy Research

(Director 2004-2014)

• Founder of the Financial Services Strategic Business Unit of the Center (along with Professor Michael Pagano)

- Center Board included representation from the U.S. Federal Reserve, Pfizer, Johnson & Johnson, Forest Labs, U.S. FDA, Knight Capital, the Vanguard Group, BDO, Investar, GEM Investments, American Express and the American Association of Life Underwriters

EDITORIAL APPOINTMENTS:

• Associate Editor: International Journal of Advertising 2010- present

• Special Issue Editor (2008): Journal of Consumer Affairs Issue on Financial Literacy and Consumers’ Self Protection

• Editorial Review Board: Journal of Public Policy & Marketing ADMINISTRATIVE APPOINTMENTS:

• Conference Co-Organizer: 2017 Cybersecurity Consortium – Oxford University

• Conference Chairman: 2013 Future of Healthcare Forum – Washington D.C.

• Conference Co-Organizer: 2012 Pluscarden Security Conference – Oxford University

• Conference Co-Chair (with Elizabeth Howlett and Jeremy Kees): 2011 American Marketing Association Marketing and Public Policy Conference in Washington D.C.

• Conference Co-Chair (with Raymond Taylor and Ronald Paul Hill): 2008 American Marketing Association Marketing and Public Policy Conference

• Chairman (2009),

Center for Marketing and Public Policy Research Capitol Hill Policy Forum

• Conference Chairman (2008),

Foreign Direct Investment and Growth in the U.S. and Italy: Research and Opportunities (In Partnership with the Embassy of Italy, Washington, D.C., the National Italian American Foundation, the Conair Corporation, and Pepper Hamilton, LLP)

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• Conference Co-Chairman (with Sean Hagerty and Annette Gow) (2007):

“Fostering Financial Learning: The Impact of Financial Disclosure and Education on Investors” (In Partnership with the Vanguard Group). TEACHING EXPERIENCE:

Understanding the Global Marketplace in a Post-Crisis Economy: (Author and Course Creator): – Villanova University (2008-2010) - Course recognized in the Wall Street Journal as one of the first in the U.S. to tackle the financial crisis. Course taught at the undergraduate and graduate levels. Also, taught in Rome and special graduate sessions at the Villanova MBA.

Executive Education: American Association of Life Underwriting Annual Meeting: 2013 – “Marketing to the Chief Financial Officer”- A Presentation to Insurance Agents and Executives

Executive Education: Comcast Corporation (Strategic Marketing Module/Public Policy Module): 2011- 2013

Executive Education: Strategic Marketing: (ICE) Italian Institute for Foreign Trade: 2011

Executive Education: Villanova Mini-MBA - Marketing Module

- Public Policy Module

Executive Education: The Agile Consumer (with Michele Pecoraro – COO of Cheil/Samsung Italy)

Executive Education: Associazione Giovani Imprenditori Vinicoli Italiani (with Professor Alberto Mattiaci) – The New Age Wine Industry MBA Courses

2017 Finalist: Daniel O’Mara Graduate Teaching Award 2016 Finalist: Daniel O’Mara Graduate Teaching Award 2015 Finalist: Daniel O’Mara Graduate Teaching Award Strategic Business Institute: Marketing Module

MBA – Cyber security

MBA – Energy Policy and Sustainability

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MBA – Managing Disruptive Change

MBA: Consumer Psychology for Optimal Business Solutions

(Partnership with Cheil Italy)

Marketing Management: Cohort MBA

Strategic Management of Marketing: MBA

MBA: Brand Valuation and Government Relations

MBA: Marketing, Opportunity Analysis and International Business Development MBA: Marketing, Private Equity and Venture Capital Online Doctoral Course Experience

Business Administration in the 21

st

Century

Applied Doctoral Studies

Business Innovation

Online Masters’ and Undergraduate Degree Programs: Consumer Behavior

Integrated Marketing Communications

Project Management

Risk Management

Principles of Marketing

International Marketing

Consumer Psychology for Optimal Business Solutions Design-Driven Innovation

Marketing Management

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Undergraduate Courses:

Buyer Behavior

Principles of Marketing

International Marketing

Marketing Research

Promotional Strategy

Nominated for Sam M. Walton College of Business Graduate Student Teaching Award, University of Arkansas

Supply Chain Innovation

RESEARCH INTERESTS:

• International Business Development and Entrepreneurship

• Effects of Individual Differences on Consumer and Investor Decision Making

• Food and Tourism Marketing

• Country of Origin Effects on Branding/ Exploration of Macro and Micro Issues that Foster Foreign Direct Investment and Country Promotion

• Marketing Strategy in Private Equity and Venture Capital

• Regulatory Affairs

• Effects of Product Claims, Product Warnings, and Affirmative Disclosures on Consumer Perceptions and Product Evaluations in the food, pharmaceutical and financial services sectors

RESEARCH AWARDS:

2015- 2016 Center for Global Leadership’s Research Excellence Awards (Villanova School of Business): “The Impact of Economic Crisis on Country-of-Origin Effects” by Aronte Bennett, John Kozup and Charles Taylor”, Honorable Mention. 2012 American Marketing Association Thomas C. Kinnear Award: Best Research Article: 2008 – 2010.

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Best Paper: Marketing and Society Track: 2007 American Marketing Association Winter Educators Conference.

Bui, Myla, Scot Burton, Elizabeth Creyer and John C. Kozup (2007), "What Am I Drinking? An Exploration of the Effects of Serving Facts Information on Alcoholic Beverage Containers"

REFEREED PUBLICATIONS IN JOURNALS:

Kees, Jeremy, M. Paula Fitzgerald, Karen Russo Donovan and John Kozup (2019), “"An Examination of How Confusion Impacts Consumer Perceptions in a Product Labeling Experiment",” Journal of Consumer Marketing, 36(2), 306-316. Bennett, Aronte, John Kozup and Charles R. Taylor (2018) "Country-of-Origin Effects and Consumer Evaluations of Ads within the Context of Economic Crises" Journal of Current Issues & Research in Advertising, 39(1) 52-66. Kozup, John C., Michael Capella, Jeremy Kees, Raymond Taylor (2012), “Sound Disclosures: Assessing When a Disclosure is Worthwhile,” Journal of Public Policy & Marketing, 31(2) 313-322.

Newman, Christopher, Elizabeth Howlett, John C. Kozup, Scot Burton and Andrea Tangari, (2012), “The Influence of Consumer Concern about Global Climate Change on Framing Effects for Environmental Sustainability Messages,” International Journal of Advertising, 31(3), 511-527. Kozup, John, Paolo Catalfamo, Paolo Ceresa and Raymond Taylor (2010), “L’Italia è ancora un competitor? Analisi delle prospettive e valutazioni sugli investimenti diretti esteri nel mercato italiano,” Medideareview, 09. Kees, Jeremy, Burton, Scot, Craig Andrews, and John Kozup (2010), "Understanding How Graphic Visual Warnings Work on Cigarette Packaging," Journal of Public Policy & Marketing, 29(2), 265-276.

Howlett, Elizabeth H., John Kozup and Scot Burton (2008) How Modification of the Nutrition Facts Panel Influences Consumers At-Risk for Heart Disease: The Case of Trans Fat; Journal of Public Policy & Marketing, 27 (1), 83-97. Kozup, John C. and Jeanne Hogarth (2008), “Financial Literacy and Consumers’ Self Protection: More Questions, Fewer Answers,” Journal of Consumer Affairs, 42(2), 127-136.

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Kees, Jeremy, Paula Bone, John Kozup and Pam Ellen (2008), “Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-To-Consumer Online Prescription Drug Promotions,” Psychology and Marketing, 25(7), 675- 691.

Kozup, John C., Elizabeth Howlett and Michael Pagano (2008), “The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics,” Journal Consumer Affairs, 42(1), 37-59.

Lui, My, John C. Kozup, Elizabeth Creyer and Scot Burtion (2008), “What Am I Drinking? The Effects of Serving Facts Information on Alcohol Beverage Containers” Journal of Consumer Affairs, 42(1), 81-99. Kopp, Steven W., John C. Kozup Tracy A. Suter and Charles R. Taylor (2007),

“Protecting the Global Brand in the European Union,” Journal of Euromarketing, 17(1), 23-34.

Taylor, Charles R., Michael L. Capella and John C. Kozup (2007), “Does DTC Advertising Provide Information or Create Market Power? Evidence from the U.S. and New Zealand,” Advances in International Marketing, 8, 9-31. Hill, Ronald P. and John C. Kozup (2007), “Consumers’ Experiences with Predatory Lending Practices: Analysis and Implications,” Journal of Consumer Affairs 41(1), 29-46.

Kozup, John C. and Elizabeth H. Creyer (2006) “Boundary Conditions of the Impact of a Hypervigilant Coping Style on the Subjective Decision Making Experience,” Psychology and Marketing, 23 (11), 905-925.

Kozup, John C., Scot Burton and Elizabeth H. Creyer (2006), “The Provision of Trans Fat Information and its Interaction with Consumer Knowledge,” Journal of Consumer Affairs, 40(1), 163-176.

Kees, Jeremy, Scot Burton, Craig Andrews and John C. Kozup (2006), “Effects of Alternative Cigarette Warning Messages and Graphic Visuals on Packaging: Implications for the Framework Convention on Tobacco Control,” Journal of Public Policy & Marketing, 25(2), 212-223.

Creyer, Elizabeth H., William T. Ross and John C. Kozup (2004), “Consumer Response to a Pro-Social Marketing Initiative: The Case of Discount Stores and Gun Sales,” Journal of Applied Social Psychology, (January) 206-221. Kozup, John C., Elizabeth H. Creyer and Scot Burton (2003), “Making Healthy Food Choices: The Influence of a Health Claim and Nutrition Information on 9

Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items,” Journal of Marketing, April, 19-34.

Creyer, Elizabeth H. and John C. Kozup (2003), “An Exploration of Decision Task- Related Affect and Its Influence on Choice-Deferral Behavior,” Organizational Behavior and Human Decision Processes, 90 (January) 37-49. Creyer, Elizabeth H., John Kozup and Scot Burton (2002), “An Experimental Assessment of the Effects of Two Alcoholic Beverage Health Warnings Across Cultures and Binge Drinking Status,” Journal of Consumer Affairs, Volume 36 (2), 171-202. Christie, Jennifer, Dan Fisher, John Kozup, Scot Smith, Scot Burton, and Elizabeth H. Creyer, (2001) “All YOU CAN DRINK! An Experimental Assessment of Effects of Bar Promotions on Attitudes, Patronage Intentions, and Consumption Expectations,” Journal of Public Policy and Marketing, Volume 20 (2), 2001. Kozup, John C., Scot Burton and Elizabeth H. Creyer (2001), “A Comparison of Drinkers’ and Nondrinkers’ Responses to Health-Related Information Presented On Wine Beverage Labels,” Journal of Consumer Policy, 24 (2), 209-230. Rapert, Molly-Inhofe, Dan Fisher, John Kozup and Jay Cho (2001), “The Emergence of Communication Gestalts: Enhancing Satisfaction, Commitment and Effectiveness in a Service Firm,” Services Marketing Quarterly, 23 (2), 1-20 BOOKS/Monographs:

Kozup, John C, (2016), “Risks of Consumer Products”, in Gerard Emilen, ed. Consumer Perception of Product Risks and Benefits, Springer. Kozup, John C. (2012), Positioning Mauritius in the International Marketplace: A Pro- Growth Blueprint: Villanova Center for Marketing and Public Policy Research REFEREED PUBLICATIONS IN PROCEEDINGS OF PROFESSIONAL ASSOCIATIONS:

Kozup, John, Jeremy Kees and Charles R. Taylor (2015), “Sound Disclosure: Evaluation of a Prototype Medical Website Across Three Expert Samples,” Marketing and Public Policy Proceedings, Washington, D.C.

Kozup, John and Jack Caravelli, (2013) “Seed Incubation Programs,” NATO Workshop on Scientific Cooperation, London, United Kingdom. Kozup, John, Raymond Taylor, Aronte Bennett, Giuliana Antonucci and Alberto Mattiachi (2013) “ Country Image as FDI and Growth Driver: Lessons Learned from Italy and Beyond, International Conference on Technology and Business Management, Dubai, UAE.

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Kozup, John, Aronte Bennett, Raymond Taylor, Alberto Mattiachi and Giuliana Antonucci, (2012)“The Impact of Country Image Framing and “Made in Italy” on Managerial FDI Perceptions and Intentions: Evidence from the Italian Market,” International Marketing Trends Conference,Venice.

Bone, Paula Fitzgerald, Jeremy Kees, Karen Russo France, and John Kozup (2009),

“Consumer Confusion in the Marketplace,” In Elizabeth Moore, Jan Pappalardo and William Wilkie (Eds.), Marketing and Public Policy Proceedings, Washington, D.C. Howlett, Elizabeth, John Kozup, and Jeremy Kees (2008), “Sustainability and Civic Engagement: Issue Framing and Message Effects,” In John Kozup, Charles R. Taylor, and Ronald Paul Hill (Eds.), Marketing and Public Policy Proceedings, Philadelphia, PA. Kozup, John C., Paula Bone, Karen France and Jeremy Kees (2008), "Qualified Health Claim: The Fanfare, The Fuss, The Facts" 2008 American Marketing Association Winter Educators' Conference, Austin, Texas.

Kees, Jeremy, J. Craig Andrews, Scot Burton and John Kozup (2007), “The Effects of Graphic Visual and Text Warning Messages on Female Smokers 2007 European Association for Consumer Research Conference, Milan, Italy.

“The Need to State the Obvious: The Importance of Physician-Patient Communication in Promoting Weight Loss” (with Elizabeth Creyer, Scot Burton and Myla Bui), Proceedings: 2007 Marketing and Public Policy Conference, Washington, D.C.

“Qualified Health Claims and Consumer Search Behavior,” (with Jeremy Kees, Paula Bone and Karen France), Proceedings: 2007 Marketing and Public Policy Conference, Washington, D.C.

“Consumers Experiences With Predatory Lending Practices,” (with Ronald Paul Hill), Proceedings: 2007 Marketing and Public Policy Conference, Washington, D.C. Kozup, John C.,(2006) “Public Comments on Mortgage Disclosure and Education,” Building Sustainable Homeownership: Responsible Lending and Informed Consumer Choice, Federal Reserve Board, Atlanta, GA.

“The Effectiveness of Summary Information in Improving Consumer Comprehension and Evaluation of Mutual Fund Information,” (with Michael Pagano and Elizabeth Creyer) in Ingrid Martin and David Stewart (Eds.). Proceedings: 2006 Marketing and Public Policy Conference, Long Beach, CA.

“Reducing the Negative Effects of Excessive Alcohol Consumption: Will Proposed Serving Facts Labels on Alcoholic Beverages Help?”(with My Lui, Elizabeth Creyer and Scot Burton) in Ingrid Martin and David Stewart (Eds.). Proceedings: 2006 Marketing and Public Policy Conference, Long Beach, CA.

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“Informed vs. Educated Consumers: An Examination of the Effects of Consumer Education and Trans Fat Nutritional Labeling on Consumer Evaluations and Disease Risk Perceptions,” in Don Cook, Jeff Langenderfer and Jerome Williams (Eds.), Proceedings: 2005 Marketing and Public Policy Conference, Washington, D.C. forthcoming.

"The Impact of A Warning Label on Consumer Evaluations of War Toys," (with Elizabeth Creyer) in J. Craig Andrews, Scot Burton and Michael Mazis (Eds.), Proceedings: 2003 Marketing and Public Policy Conference, Washington, D.C., 24-26.

"Trademark Strategy in the EU:Intellectual Property Systems and Impact on Strategy,"

(with Steven Kopp and Tracy Suter) In Les Carlson (Ed.), Proceedings: 2002 Marketing and Public Policy Conference, Washington, D.C..

“All YOU CAN DRINK! An Experimental Assessment of Effects of Bar Promotions on Attitudes, Patronage Intentions, and Consumption Expectations,” (with Elizabeth H. Creyer, Scot Burton, Jennifer Christie, Scot Smith, and Dan Fisher) In Ronald Hill and Ray Taylor (Eds.), Proceedings: 2001 Marketing and Public Policy Conference, Washington, D.C., 131-132.

“The Effect of Product Claims and Warnings on Consumer Evaluation of Performance Enhancing Dietary Supplements,” (with Elizabeth H. Creyer and Scot Burton) In Paula F. Bone, Karen Russo France, and Joshua L. Weiner (Eds.) Proceedings for 2000 Marketing and Public Policy Conference, Washington, D.C., Volume 10, 64-66.

“The Effect of Warning Labels on Consumers’ Evaluations of War Toys,” (with Elizabeth H. Creyer) Proceedings: 2000 Association for Consumer Research Conference, Salt Lake City, Utah.

“Consumers’ Evaluations of Warning Labels on War Toys,” (with Elizabeth H. Creyer) In Proceedings for the 2000 Nebraska Doctorial Consortium Symposium, Volume 9, 151- 170.

“Marketing Professors as Expert Witnesses: Current Status and Related Aspects of the Expert Experience,” (with David L. Kurtz, Joong-Kun Cho and Dan J. Fisher) In Proceedings for 2000 Marketing Management Association Conference

“Are There Effects of Health Effects Claims on Wine Labels? Results Across Drinkers, Nondrinkers and Alcohol Warning Conditions.” (with Scot Burton and Elizabeth H. Creyer) In John P. Workman and William D. Perreault (Eds.) Proceedings for the 2000 American Marketing Association Winter Educators Conference, San Antonio, TX, Volume 11, 339-340.

“Predicting Consumer Response To A “Pro-Social” Marketing Initiative: Should Discount Stores Ban Gun Sales?” (with Elizabeth H. Creyer and William T. Ross) in Stephen J. Hoch and Robert Meyer (Eds.), 1999 Proceedings for the Association for Consumer Research, Columbus, OH, 54.

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“The Use of Nutritional Facts Panels and Nutritional Symbols on Restaurant Menus,”

(with Elizabeth H. Creyer and Catherine Cole) in Gregory Gundlach, William L. Wilkie, and Patrick E. Murphy (Eds.), Proceedings of the Annual Marketing and Public Policy Conference (1999), Notre Dame, IN (Volume 9), 27-28. SELECT PRESENTATIONS:

“Funding Fashion – The Monetization and Growth of a Fashion Business,” 2016 Villanova University Charles Widger School of Law 2nd Annual Fashion Law Symposium Fashion Forward: Lessons in Law and Business for Fashion Entrepreneurs, Villanova, PA.

“Innovation through Regulation: How Legal Reforms Can Strengthen the Bonds Between U.S. and Italy,” NIAF Italia 2015 Conference, Rome.

“Sound Disclosure: Evaluation of a Prototype Medical Website Across Three Expert Samples,”Kozup, John, Jeremy Kees and Charles R. Taylor 2015, AMA Marketing and Public Policy Conference, Washington, D.C.

“Country Image as FDI and Growth Driver: Lessons Learned from Italy and Beyond,” Kozup, John, Raymond Taylor, Aronte Bennett, Giuliana Antonucci and Alberto Mattiachi 2013 International Conference on Technology and Business Management, Dubai, UAE.

“Seed Incubation Programs,” Kozup, John and Jack Caravelli, 2013 NATO Workshop on Scientific Cooperation, London, United Kingdom.

“Qualified Health Claims and Consumer Search Behavior,” (with Jeremy Kees, Paula Bone and Karen France), 2009 Marketing and Public Policy Conference, Washington, D.C.

“Consumers Experiences With Predatory Lending Practices,” (with Ronald Paul Hill), 2007 Marketing and Public Policy Conference, Washington, D.C.

“Informed vs. Educated Consumers: An Examination of the Effects of Consumer Education and Trans Fat Nutritional Labeling on Consumer Evaluations and Disease Risk Perceptions,” 2005 Marketing and Public Policy Conference, Washington, D.C..

"The Impact of A Warning Label on Consumer Evaluations of War Toys," 2003 Marketing and Public Policy Conference, Washington, D.C..

"Trademark Strategy in the EU:Intellectual Property Systems and Impact on Strategy," (with Steven Kopp and Tracy Suter) 2002 Marketing and Public Policy Conference, Washington, D.C..

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“The Effect of Warning Labels on Consumers’ Evaluations of War Toys,” (with Elizabeth H. Creyer) 2000 Association for Consumer Research Conference, Salt Lake City, Utah

“The Effect of Product Claims and Warnings on Consumers' Evaluation of Performance Enhancing Dietary Supplements,” 2000 Marketing and Public Policy Conference, Washington, D.C.

“Are There Effects of Health Effects Claims on Wine Labels? Results Across Drinkers, Nondrinkers and Alcohol Warning Conditions,” 2000 American Marketing Association Winter Educators Conference, San Antonio, TX

“Consumers’ Evaluations of Warning Labels on War Toys,” 2000 Nebraska Doctoral Consortium Symposium

“Predicting Consumer Response To A “Pro-Social” Marketing Initiative: Should Discount Stores Ban Gun Sales?” 1999 Association for Consumer Research Conference, Columbus, OH

“The Use of Nutritional Facts Panels and Nutritional Symbols on Restaurant Menus,” 1999 Marketing and Public Policy Conference, Notre Dame, IN CURRENT PROFESSIONAL SERVICE

Board Member: Italian Scientific Marketing Association Board Member: National Italian American Foundation Italia Editorial Review Board: Journal of Public Policy & Marketing Reviewer: Journal of Consumer Affairs

Reviewer: Journal of Advertising

Reviewer: American Journal of Public Health

Reviewer: AMA Marketing and Public Policy Conference Reviewer: Marketing Management Association Conference Textbook Reviewer: Marshall (2014) “Marketing Management,” 2 nd

Edition, McGraw

Hill.

Textbook Reviewer: Alsem, Karl and Dick Wittink (2003)"Strategic Marketing: A Practical Approach," Irwin; McGraw Hill.

MEMBERSHIP IN PROFESSIONAL ASSOCIATIONS

Member: Army/Navy Club

Member: American Marketing Association

Member: National Italian American Foundation

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