GERALD MAHENDRARAJ DAVID
Objective I have gained retail strength with my 25+ years of retail
experience and I have worked for Multinational companies both in India and the Middle East &South East Asia.My strength lies in “Operational Excellence” “Market Awareness”,
“Effective Communication Skills”, “Human Resources Management“, “Promptness” in accomplishing a particular task with a positive attitude. I possess strong “Interpersonal skills”,
“sportive and active nature” and a flair for being organized with the ability to analyze and provide the best results. My passion for retail has enabled me to succeed in various segments of the Retail Industry like Fashion, Lifestyle,Food and Non-Food FMCG,Automobiles Industry, F&B Industry, and as a consultant .I would like to be employed in a job that provides me an opportunity to apply all my strengths to prove what is mentioned in this curriculum vitae and enable my employer to have the best outcome of my performance for the growth of the establishment.
Education 1994 –1995,Diploma In Export & Marketing Management(Institute Of Correspondence Studies,
Hyderabad, India .)
1991 - April, passed Anglo Indian School
LeavingCertificate Examination (10thSTD ) at
StanesHigherSecondary School, Coonoor,
Others- Possess knowledge in Computers/Digital Media and Ecommerce, Social Media.
Additional Achievements Captained The School Sports Team, Excelled in Athletics, Art
Dramatics, Debates & Singing @ District levels.
Other Interests Reading Newspapers & other Journals, Playing& watching Cricket, VolleyBall, Listening to Soft Music, Playing Guitar. D
SMS Group of Hotels :Coimbatore / Tirupur – Tamilnadu Period : from Jan 2020 to Nov 2021
Designation : GENERAL MANAGER
Responsibility :. Relaunch of restaurant /Business Promotions/Launch of a Supermarket Restructuring the SOP and Standards of the groups operations Achievement : Streamlined Purchase and wastage and dump Achievement of 50% sales growth
Service standards improved to 100%
Completion of Project plan for establishing new Supermarket with floor plan and planogram
HYAKKIN RETAIL Pvt LTD : (Chennai – Tamilnadu)
Period : from Jan 2019 to Dec 2019
Designation : GENERAL MANAGER
Responsibility :. Launching of Hyakkin 100 Japan Shop COMPLETE handling of the Project from Base (Construction to product sourcing to HR to Marketing to launch and establishing the business. Achievement : Launched and famed the 4000Sq ft Supermarket in Chennai creating a huge impact on social media and generating a huge revenue for the establishment.
Launched Products on Ecommerce
I have entirely planned and executed the entire operations right from the construction plan,laying of the floor and till the launch of the supermarket with all that was required including the Floorplan/Planogram,Software development,Manpower,Liquid and Fixed asset/Catchment activity, Advertising, etc)
LOTUS GROUP - (Siem Reap–Cambodia -South East Asia) Period : from Sept 2018 to Jan 2019
Designation : Consultant and Project In Charge – New Project (Short Term) Responsibility :. Launching of Indian Restaurant and TVS bike showroom in Cambodia Project Handling from Base to Marketing to establishing the business Achievement :
Launched Kattumaram Indian restaurant & Preahatith Global co (TVS Bikes) Organized and Executed the Kshatriyas Conference in December 2018 in Siem Reap, Cambodia which was attended by Major businessmen from across the globe, Ministers from Malaysia, Thailand, Singapore and Top Cream Indian Officials. This Conference was attended by more than 600 participants.
Mahindra Trucks & Buses - ( South Zone–Tamilnadu,India ) Period :from May 2015 to August 2018
Designation : District Manager
Responsibility :. Handling a Sales team and Showroom which deals with Mahindra & Mahindra commercial vehicles in 8 districts (Tirunelveli, Kanyakumari, Tuticorin, Tenkasi, Marthandam, Kovilpatti, Nagercoil, Etc) Maintaining exclusive support in terms of automobile service. Hardcore Penetration into Transport segment and breaking all trends of Big timers like TATA, Bharath Benz, Eicher, Ashok Leyland and bringing a scare through my domination of marketing ethics, strategy and implementation of the Brand “Mahindra” Achievement :Though being new to the automobile retail industry, I have succeeded in showing 100% growth year on year during the term of my service.
Strawberry Supermarket & AVR Wholesale - ( Coimbatore - India ) Period :November 2014 to April 2015
Designation : Consultant – New Project
Responsibility : Major Assignment and task was launch the supermarket and to promote/upgrade the sales of both wholesale and retail outlet by expanding the areas of the existing operations and increasing customer network and also strengthening the team with efficient manpower with training.
Achievement :Increased sales by 55%, and the footfall of the store by 40% by reaching customers with various offers and creating a new environment in and out of the supermarket.
RELIANCE MART(Hyper) - ( Coimbatore- India )
Period :June 2013 to October 2014
Designation :DEPARTMENT MANAGER –FOOD AND NON FOOD Responsibility :Execution of tasks as per SOP on daily basis. Ensuring fill rate/assortment at all times with continuos monitoring. Staff management – Team of 120 employees.
Ensure effective Stock and Space Management
Promotion planning, Catchment activity initiation
Ensure store is in compliance with the store operating and customer Service standards
Achievement : Played a major role in increasing the sales of food from 85lakhs/month to 1.4 Cr /mnth.
Increased sales of non food from 76lakhs/month to 1.25 cr/Mnth Promoted sales of Rice bags from 600 bags to 3700 Bags a month. Brought down the shrinkage levels from 0.90 to 0.35 and much more.
Yuva Naturals Supermarket-( Coimbatore- Tamilnadu, India ) Period :July 2012 to June 2013
Designation :Operations Manager
Responsibility :Preparation of Sales budget
Vendors and Inventory management.
Identify internal and external commercial opportunities Ensure effective Stock and Space Management
Promotion planning, advertising and prompt execution Ensure store is in compliance with the store operating and customer Service standards
Achievement :I have entirely planned and executed the entire operations right from the construction plan,laying of the floor and till the launch of the supermarket with all that was required including the Floorplan/Planogram,Software development,Manpower,Liquid and Fixed asset/Catchment activity, Advertising, etc)
MORE Supermarkets - Aditya Birla Retail PvtLtd (Coimbatore- India ) Period : December 2011 – July 2012
Designation :Merchandiser –TNupc-Coimbatore
Responsiblity :Buying and merchandizing of staples (Cereals,Pulses,Oils, Spices, Dryfruits, Salt&Sugar, and flours)
Control of D&E by constantly monitoring the movement of Stocks Support the continuous improvement & replenishment across 3 zones InTamilnadu.
In store promo activities planning and budgeting.
Period : Mar 2011-Nov 2011
Designation :City Operations Manager (Cluster Manager) Responsiblity :
Handling of 10 stores with an average Sq. Feet of 1900 across Coimbatore & The Nilgiris Taking care of the day to day operationalissues of the business, Sourcing manpower, supporting store team to stabilize sales, customer care, shrinkage, Damage and Expiry control, Suggesting new lines to the Merchandising team, confirming and getting stock-outs replenished with continuous follow up: trouble shooting support in times of any kind of operational crisis, timeless effort during day or night and instantly to support the operational activities. Achievement : Bringing down the shrinkage of the entire cluster (region I handled) below 1%Month on month growth in sales helping the Zone to cross a Dream Goal !Locating and identifying a new location for the Zone, in terms of location, property negotiation and marketing &benchmarking for the same enabling the new project to create a record input in sales and zonal achievement.
“Zero” was the customer complaints that appeared during my role play. Resolved every issue that affected operations during my tenure
FIRST CHANCE DISCOUNT STORE(Kingdom of Bahrain)
Period :May 2004 to December 2010
Designation :Wholesale & Retail Trade Manager
First Chance Discount Store In a Nutshell : This establishment has retail and wholesale outlets dealing with garments, toys, footwear,stationery, cosmetics and household products. The Wholesale Unit supplies readymade garments, toys, footwear and home linen to Hypermarkets like Fucom Geant
, Last Chance, Lemarche,Public Security Supermarkets, 212 Supermarkets, and other Establishments in the Kingdom of Bahrain and Saudi Arabia. Responsiblity :Taking care of the administrative day to day issues of the business, including Sourcing and Purchasing of Products from various countries ( like UAE, India, Srilanka, Bangladesh, Pakistan, Saudi Arabia & Bahrain ), Marketing and sales control of purchases, and other various issues related to Business.
JAZIRAT SMAA FASHIONS Co Ltd (Kingdom of Saudi Arabia ) Period :July 1997 to April 2004
JaziratSmaa Fashions in a Nutshell:Smaa& Sana Fashions along with RedTag,Havelock,Last- Chance, Jamil Fashions,Geant Fu-Com International,Gulfmart, Orangerie Advertising & DHS are a part of the BMA International Group operating from the UAE .In Saudi Arabia, the group operates under the name Jazirat Smaa Fashions Co Ltd and has 14 stores in the Kingdom of Saudi Arabia (Still expanding) and 45 stores in the entire G.C.C. They are mainly into the sale of Ready Made Garments, Home Linen, Footwear, Household, Toys, Electronics, etc. My various responsibilities with this Organization are as follows:
Taking care of the Company’s policies, Audit Issues, achieving sales targets.
Educating and Training Sales Staff on Customer Care & maintenance of the Store.
Merchandising (Placement of Products, Display Norms, & Space Management) and also Organizing& merchandising in opening of new Outlets.
Clearance of Inventory in accordance with the ageing policies, considering the G.P, Quality, Style Movement & season of the product.
Maintaining a good relationship between the Hierarchy and the lowest grade of Employee. PERIOD :November 2003 -April 2004
Designation : Regional Manager
JaziratSmaa Fashions Co .Ltd, Kingdom of Saudi Arabia. Reporting to :General Manager
Responsiblity:Taking Care of the administrative and Sales Issues of four Retail Centers in the Region
(Riyadh - Kingdom of Saudi Arabia)
PERIOD :April 2002 – November 2003
Designation :Buyer Coordinator/Goods Coordinator
JaziratSmaa Fashions Co .Ltd, Kingdom of Saudi Arabia. Reporting to :Buyers (Purchasing Managers)
Responsiblity:Taking care of all Co-ordination issues related to purchases &goods requirements of 14 Stores inThe Kingdom of Saudi Arabia,organizing promotions,controlling the movement of inventory, etc.
PERIOD :March 1999 – April 2002
Designation :Warehouse In-charge
JaziratSmaa Fashions Co .Ltd, Kingdom of Saudi Arabia. Reporting to :General Manager / Regional Manager / Buyers Responsiblity:Taking care of Logistics for 21 Megamarkets in the Kingdom of Saudi Arabia. Quality Control of Goods .Organizing Export shipments to other stores in GCC. PERIOD : July 1997 – March 1999
Designation :Various-Posts(Salesman,Cashier,Cash-Supervisor,Section Supervisor) JaziratSmaa Fashions Co .Ltd, Kingdom of Saudi Arabia. Reporting to : Shop Managers
Responsiblity: Following the instructions of managers related to the profiles I handled.
Benchmark- Citibank Collections- Coimbatore - India PERIOD : Sept 1996 – June 1997
Designation :Group Leader Fraud Control & Collections) Reporting to : Manager
Responsibility :With a team of 12 staff, I controlled Fraud Issues of Credit Card usage, Late Payments,Proposing and implementing easy paymentOptions and schemes for defaulters, Identifying
& bringing to legal action the absconders and fraudsters.
Landmark (Chennai and Coimbatore – Tamilnadu –India) PERIOD :July 1993 – August 1996
Reporting to : Manager
Responsibility :Taking care of all the floor related issues which included the purchase& re-order of requirements,display of products organizing Book club meetings,& Customer Care. PERIOD :Sept 1992 – June 1993
Designation :Section Salesman (Book Section)
Reporting to : Manager
Responsibility :Display of Books, Journals & Newspapers and re-ordering and customer request .
Date of Birth : 28/03/1974
Nationality : Indian
Marital Status : Married
Religion : Christianity
Address : No 75, Udhaya Nagar, NGO B Colony, Perumal Puram, Tirunelveli-627007
1)Mr Sanjai George
Vice President Aditya Birla Retail
Mobile no : 996-***-****
Business Head (Tamilnadu/Kerala)– Tata Motors Pvt Ltd Mobile Number +91-960*******
I,Gerald Mahendraraj David, certify that all the above personal information mentioned is true, and if provided with employment at your establishment, I would dedicate my best efforts to the growth of the Establishment.