Events and operations manager

Karim AssemZahwyResume

Dear Sirs,

In response to your job posting, I have attached my resume for your review and consideration. Nineteen years of experience in almost all aspects of marketing will enable me to offer you what you are seeking in this positon. Please consider my areas of expertise such as developing and implementing integrated marketing programs for different products and industries,designing and executing a data- driven strategy, conducting market research, expanding territories and opening new business opportunities, engaging directly with clients to build solutions resulting in an enhanced client experience and subsequently a substantial increase in client retention. I also have a proven ability to build, motivate and develop high calibre fast-paced teams committed to high performance, innovation which reflects onthe increase in the profit of the agency. I am seeking a new senior-level management challenges with a progressive dynamic agency where I can contribute to the success of the agency and be exposed to new learning experiences. My resume, which is enclosed, contains additional information on my experience and skills; I can be reached anytime on my cell phone +201*********.

Thank you for your time and consideration.

Sincerely,

Karim Assem

Karim AssemZahwyResume

KARIM ASSEM ZAHWY

******@*****.*** . Mobile: +2-010*-***-**** .Tel: +202 – 2402-9413 4 AbdElmonemSanad Street, Nasr City, Cairo, Egypt

PROFILE

Offering more than 19 years of experience in all aspects of marketing, advertising, public relations, event planning and management.

Excel in managing multiple projects concurrently for national and international multi-million companies across diverse industries with strong detail, problem solving, and follow-through capabilities.

Conceptualize and orchestrate marketing campaigns that build and reinforce brand images by leading of creative teams of agencies and corporate marketing departments. Proven ability to drive record-high marketing responses rate and execute successful mega events and product launches.

Proven ability to build and develop high-spirited teams identifying their roles and responsibilities, developing their decision making skills as well as maintaining a robust reward and accountability system.

SKILLS

o Creative Market Planning & Execution

o Budget Management & Cost Controls

o Market Research & Competitive Analysis

o Team Leadership & Supervision

o Product Positioning & Branding

o High Profile Event Planning & Management

o Editorial Functions & Media Placement

o Public Relations & Agency Management

PROFESSIONAL EXPERIENCE

Events & Operations Director November 2017 – Present BAE Creative Solutions (Start-up)

A Start up founded in 2017, specialized in events management and digital marketing services.

Developed and executed the launching event of Egypt Calendar at BUE, Starring Tamer Hosny & Jason Derulo with a budget of EGP 12 Million and 15,000 attendees.

Executed the event of Afro Jack, Sharmoofers and Disco Masr at Al Manara Capital with a budget of EGP 6 Million and 8,000 attendees.

Developed and executed AUC Dressing up the Campus for second semester orientation 2019.

Developed and executed Mars Wrigley Ramadan office decoration and code of conduct activation. Karim AssemZahwyResume

Freelancer July 2015 – October 2017

Developed and executed the renovation plan of outdoor billboards and signs of Blue Pearl Town House, Sidi Abdel Rahman, North Coast.

Executed OmaintecInternational Exhibition & Conference held on November 17-19, 2016 in Al Saraya Ballroom at Intercontinental City Stars with a budget of EGP 3.5 Million and 2,000 attendees

ExecutedIncolab Professional Practice for Sampling and Analysis of Coal Conference, January 2017 in Dusit Ballroom at DusitThaniHotel with a budget of EGP 450,000 and 250 attendees. General Manager May 2013 – July 2015

Tactics advertising & events (Start-up)

A start up founded in 2011 providing partial and full corporate marketing programs, also promotes and operates its own annual exhibitions. Tactics clients include local and multi-national corporates, NGOs and governmental foundations.

Oversaw the development and implementation of marketing programs including website, budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show for high profile corporate clients such as Mobinil, Grundfos, Mangroovy Residence, Philips, Kuwadico, SIDC, Itida, Sima, Mundipharma, and Blue Pearl Real Estate.

Conceptualized and orchestrated more than 30 high profile corporate mega events, CSR events, launching, retailer events, grand openings, and exhibitions with a budget that ranged between EGP 400,000 and 2,000,000 and number of attendees that ranged between 300 and 6000.

Evaluated client research, market conditions, and competitor data and implemented marketing plan alterations as needed.

Created new business opportunities by identifying creative events ideas in line with key marketing objectives for the client.

Created and operated the agency s own annual exhibitions such as initiating the idea of “Door 2 Door Real Estate Exhibition” and “Smart Jobs Exhibition”, both held in October 2013/2014 at Smart Village Convention Centre.

Maintained powerful and professional relationships with clients to meet the agency s core values through building trust and communicating effectively. Karim AssemZahwyResume

Account Director/Marketing Manager January 2004 – October 2010 Pico International Egypt

Founded in 1960s in Singapore with a proven track record nearly half a century long. Pico has gained a worldwide reputation for bringing brands to life through powerful and engaging experiences from strategy to execution.

Developed and executed marketing campaigns of major accounts in North Africa(Egpt, Libya and Algeria) for three consecutive years (2007-2010) with a budget that culminated by year 2010 to EGP 55,000,000.00 such as Tog Lybia, Taqnya Libya, Libya Motor Show, Tripoli International Fair, Libya Oil and Gas,Batimatic Alger, Mercedes Benz, Toshiba, Automech Egypt, Cairo ICT, Intergas Egypt, and Inter Build Egypt Summer Campaigns at the Egyptian North Coast in 2006.

Developed and managed the marketing plan of the entire product line life cycle from strategic planning to tactical activities.

Developed and executed more than 100 mega events, exhibitions, CSR events, launching events, and conferences with a total of number of attendees that ranged between 1000 and 6000 and a budget that ranged between 1 and 16 million EGP.

Created competitive positioning strategies and communications plans resulting in achieving maximum exposure for new branding and logo identity and eventually increase in sales of client corporates.

Implemented market research and analysis to screen the market for potential clients, and identify competitors offers to enhance agency s product offering and service.

Built a high-spirited team of eight by identifying the required calibre, interviewing candidates, envisioning their role in relation to each other and finally maintain a well-balanced business relationship with each.

Acted as a brand ambassador of the agency at clients events, trade shows, conferences and exhibitions.

Managed the after sales services and/or requests of clients accommodating their needs andfulfilling the contract s terms in order to maintain the agency s professional reputation and the strong professional relationships initiated with clients.

Developed and maintained strong professional relationships with major manufacturers and suppliers to ensure provision of quality and competitive quotations resulting in minimizing cost and subsequently increasing the agency s profit.

Karim AssemZahwyResume

Display Specialist October 2001 – December 2003

Samsung Electronics Egypt, El Tholathia Group

Founded in 1990, comprises of four business branches, manufacturing of electronics, commerce, tourism, and real estate.

Developed a display plan including floor plans based on traffic flow, three-dimensional displays of goods and services window displays, interior point of sale displays and special promotions and general merchandising.

Organized outdoors showrooms with partner s sales points.

Participated in preparing advertising campaigns through various media channels such as newspapers, radio and TV commercials.

Handled barter deals and joint promotion with Americana Group - KFC. Market Analyst and Public Relation June 2000 – August 2001 Fortune Promoseven, Egypt

Fullservice advertising agency established in Beirut in 1968. Flagship agency of the Middle East Communications Network (MCN) group

Promoted the services offered by the firm through tied and proven advertising and sales techniques.

Demonstrated excellent communication and influencing skills in dealing with clients whether in person or electronically via emails to maintain senior level press and media contacts.

Participated in planning large scales events with more than 1000 guests in attendance. Karim AssemZahwyResume

EDUCATION

Bachelor of Business Administration, Modern Academy Maadi, June 2001 Major: Management – English Section

RELEVANT COURSES /ACTIVITIES

Advanced Talent Enrichment Programme (TEP), Singapore, November 2007.

Finance for Non-Finance Managers.

Leadership

Sales Performance through Consultative Selling. (Incorporating negotiation and closing the deal).

Achieving Peak Performance.

Language skills Fluent in spoken and written Arabic, English. A fair knowledge in understanding French

Technology Photoshop, MS Office (Word, Access, Excel, PowerPoint)

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