Marketing Consultant Representative
Resume:
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A B O U T M E
JESSICA WILLIAMS
MARKETING, EVENT PLANNING, & PUBLIC RELATIONS PROFESSIONAL
SUMMARY OF QUALIFICATIONS
Offering more than fifteen years of successful project management, event execution, and media campaign
management experience. This includes, but is not limited to securing financial sponsorships, securing celebrity endorsements, product placement, media features, and product placement.
AREAS OF EXPERTISE
Media Relations E-Marketing Budgeting & Reporting Community & Non-Profit Events Marketing & Promotional Campaigns Sponsorships & Endorsements Project
Management Press Release& Media Pitch Write Ups Public Speaking Internal & External Communication Social Media Marketing Insights & Analytics Sales Funnels Project Management
EXPERIENCE
SE REGIONAL DIRECTOR & CONTRIBUTOR
The Hype Magazine – Atlanta, GA (09/2017 - Present)
Article write ups for Florida based events and projects
Celebrity interviews
FREELANCE: MARKETING, EVENT PLANNING, &
PUBLIC RELATIONS
Southern Style Marketing – Miami, FL (05/2021 – Present)
Execute B2B and B2C branding, publicity, and strategic marketing campaigns for various clients including athletes, recording artists, product launches, DJs, and actors/actresses.
Responsible for media management and affairs, including media write-ups, pitches, press releases, media placements, features, and media campaign success measurement.
Create original content including blog articles, newsletters, email blasts, and internal/external communication/marketing materials
Social media and blog management (Pinterest, YouTube, Facebook, Tumblr, Instagram, Twitter, WordPress, Blogger, etc) Accomplished,
Hard-Working
Communications
Professional
C O N T A C T
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Fort Lauderdale, FL
E D U C A T I O N
UNIVERSITY OF CENTRAL
FLORIDA (ORLANDO, FL)
B.S. in Interpersonal/Organization
Communication & Marketing
2008
BROWARD COMMUNITY
COLLEGE (DAVIE, FL)
A.A. Advertisement/Public
Relations
2005
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Sponsorship and fundraising database and relationship maintenance
Responsible for google analytics, SEO, and monthly metric reports.
Create, execute, and manage all event planning including community events, meet-n-greets, private events, industry events, nightlife events, concerts, tours, workshops, panels, conferences, galas, and charity events.
Project Management while overseeing project budgets. MARKETING COORDINATOR
FOH, Inc. – Miami, FL (03/2016 – 5/2021)
Create and manage media placement opportunities, press releases, editorial submissions, press copy, and advertisement calendar.
Manage event creation and execution for retreats, tradeshows, parties, team building activities, VIP events, and all other FOH events.
Manage all sponsorship and donation request for events, projects, and partnerships.
Create and manage product placement opportunities (i.e. Food Network shows, South Beach Wine & Food Festival, Cancun Wine & Food Festival, various international foodies events; Barilla Pasta national campaign).
Create marketing campaigns for new product launches and ongoing product campaigns
Manage photoshoots and videoshoots.
Manages and oversees all travel details including hotel and flight.
Manages annual marketing budget that includes media buys, events, and all marketing campaigns
Project Management while overseeing project budgets.
Proofreading & Copywriting
Creates and manages data lists used and segmentation for outreach.
ON-AIR RADIO SHOW HOST
Strong Arm Radio – Miami, FL (02/2016 – 04/2018)
Weekly podcast radio show about business, strategies, branding, following your dreams with a focus on highlighting local business MARKETING CONSULTANT, PUBLICIST, & EVENT
PLANNER
Southern Style Marketing – Miami, FL (06/2005 – 08/2012)
Executed and managed all branding, publicity, and strategic marketing plans for clients.
Oversaw all media management efforts including media write-ups, media pitches, and press releases.
Traveled to music industry related events for networking and public speaking purposes.
Responsible for solicitation of proper materials for all advertisements, sponsorships, and endorsements.
Created, executed, and managed college tours, celebrity parties/meet-n-greets, product launches, artist showcases, community events, and promotional tours.
Social media management
SKILLS
65 WPM MS Windows 2000/XP/Vista/7/10/365 MS Word Excel PowerPoint Outlook Explorer Access Publisher
Photoshop Corel WordPerfect LotusNotes SalesForce Asana Canva Hubspot Adobe Photoshop Adobe
Illustrator
ACHIEVEMENTS & PROFESSIONAL
AFFILIATIONS
2021 Back to School Supply Drive in Lauderhill, FL
2021 Broward Sheriff’s Office – Social Justice Task Force
2020 South Florida Turkey Drive in Miami, FL
2020 Florida Liaison for The Arc of Justice
2019 African American Achievers Awards Nominee
2018 100 Successful Women in Business Honoree
2018 Legacy of South Florida’s 40 Under 40 Honoree CERTIFICATIONS
Fundamentals of Media Relations (Muck Rack Academy) – 5/2020
Fundamentals of Digital Marketing (Muck Rack Academy) – 6/2020
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