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A B O U T M E

JESSICA WILLIAMS

MARKETING, EVENT PLANNING, & PUBLIC RELATIONS PROFESSIONAL

SUMMARY OF QUALIFICATIONS

Offering more than fifteen years of successful project management, event execution, and media campaign

management experience. This includes, but is not limited to securing financial sponsorships, securing celebrity endorsements, product placement, media features, and product placement.

AREAS OF EXPERTISE

Media Relations E-Marketing Budgeting & Reporting Community & Non-Profit Events Marketing & Promotional Campaigns Sponsorships & Endorsements Project

Management Press Release& Media Pitch Write Ups Public Speaking Internal & External Communication Social Media Marketing Insights & Analytics Sales Funnels Project Management

EXPERIENCE

SE REGIONAL DIRECTOR & CONTRIBUTOR

The Hype Magazine – Atlanta, GA (09/2017 - Present)

Article write ups for Florida based events and projects

Celebrity interviews

FREELANCE: MARKETING, EVENT PLANNING, &

PUBLIC RELATIONS

Southern Style Marketing – Miami, FL (05/2021 – Present)

Execute B2B and B2C branding, publicity, and strategic marketing campaigns for various clients including athletes, recording artists, product launches, DJs, and actors/actresses.

Responsible for media management and affairs, including media write-ups, pitches, press releases, media placements, features, and media campaign success measurement.

Create original content including blog articles, newsletters, email blasts, and internal/external communication/marketing materials

Social media and blog management (Pinterest, YouTube, Facebook, Tumblr, Instagram, Twitter, WordPress, Blogger, etc) Accomplished,

Hard-Working

Communications

Professional

C O N T A C T

adp78i@r.postjobfree.com

954-***-****

Fort Lauderdale, FL

E D U C A T I O N

UNIVERSITY OF CENTRAL

FLORIDA (ORLANDO, FL)

B.S. in Interpersonal/Organization

Communication & Marketing

2008

BROWARD COMMUNITY

COLLEGE (DAVIE, FL)

A.A. Advertisement/Public

Relations

2005

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Sponsorship and fundraising database and relationship maintenance

Responsible for google analytics, SEO, and monthly metric reports.

Create, execute, and manage all event planning including community events, meet-n-greets, private events, industry events, nightlife events, concerts, tours, workshops, panels, conferences, galas, and charity events.

Project Management while overseeing project budgets. MARKETING COORDINATOR

FOH, Inc. – Miami, FL (03/2016 – 5/2021)

Create and manage media placement opportunities, press releases, editorial submissions, press copy, and advertisement calendar.

Manage event creation and execution for retreats, tradeshows, parties, team building activities, VIP events, and all other FOH events.

Manage all sponsorship and donation request for events, projects, and partnerships.

Create and manage product placement opportunities (i.e. Food Network shows, South Beach Wine & Food Festival, Cancun Wine & Food Festival, various international foodies events; Barilla Pasta national campaign).

Create marketing campaigns for new product launches and ongoing product campaigns

Manage photoshoots and videoshoots.

Manages and oversees all travel details including hotel and flight.

Manages annual marketing budget that includes media buys, events, and all marketing campaigns

Project Management while overseeing project budgets.

Proofreading & Copywriting

Creates and manages data lists used and segmentation for outreach.

ON-AIR RADIO SHOW HOST

Strong Arm Radio – Miami, FL (02/2016 – 04/2018)

Weekly podcast radio show about business, strategies, branding, following your dreams with a focus on highlighting local business MARKETING CONSULTANT, PUBLICIST, & EVENT

PLANNER

Southern Style Marketing – Miami, FL (06/2005 – 08/2012)

Executed and managed all branding, publicity, and strategic marketing plans for clients.

Oversaw all media management efforts including media write-ups, media pitches, and press releases.

Traveled to music industry related events for networking and public speaking purposes.

Responsible for solicitation of proper materials for all advertisements, sponsorships, and endorsements.

Created, executed, and managed college tours, celebrity parties/meet-n-greets, product launches, artist showcases, community events, and promotional tours.

Social media management

SKILLS

65 WPM MS Windows 2000/XP/Vista/7/10/365 MS Word Excel PowerPoint Outlook Explorer Access Publisher

Photoshop Corel WordPerfect LotusNotes SalesForce Asana Canva Hubspot Adobe Photoshop Adobe

Illustrator

ACHIEVEMENTS & PROFESSIONAL

AFFILIATIONS

2021 Back to School Supply Drive in Lauderhill, FL

2021 Broward Sheriff’s Office – Social Justice Task Force

2020 South Florida Turkey Drive in Miami, FL

2020 Florida Liaison for The Arc of Justice

2019 African American Achievers Awards Nominee

2018 100 Successful Women in Business Honoree

2018 Legacy of South Florida’s 40 Under 40 Honoree CERTIFICATIONS

Fundamentals of Media Relations (Muck Rack Academy) – 5/2020

Fundamentals of Digital Marketing (Muck Rack Academy) – 6/2020

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