Digital Strategist Branch Manager

FINANCE / SALES / MARKETING/ DIGITAL STRATEGIST

Profile

Highly skilled and results-driven professional with more than twenty-five years experience in Finance, sales, marketing,and account management using mulitiple media outlets.

Profient in placing Debit,Equity,or comboniation of both.detail oriented numbers driven dramatically increasing sales by tracking KPI results in transactions 10 million and up.

Proficient in Search Engine Marketing and Search Engine Optimization, paid search and creating engaging ads and videos that result in high (return on ad spend). Experienced in conversion optimization with high priority establishing new relationships and building existing ones while exceeding sales objectives.

Possess strong communication skills with a commitment to quality customer service. https://www.linkedin.com/in/petekici

PROFESSIONAL EXPERIENCE

Pete Kici Financial Services - Chuluota Florida (2017-Current)

Managing Principle

We specializing in finding, vetting, and securing institutional-grade commercial real estate financing for capital sources across the United States. Our methodology of vetting developers and deal makers, and creating the diversification for our clients, sets us apart from other firms. We support and expand the growth rate of our client’s capital through our private equity fund serving institutions and high net worth individuals.

We work with Private Equity lenders.Most Guidelines can be bent and broken it all comes down to the type of loan attached to the type of asset.

Those factors will determine what our guidelines are. We aren't a bank.

Our underwriting processes are determined by the metric of understanding how to achieve underwritten debt without counter-balancing the culture of the business.

We take a more in depth approach to NOT put the asset under duress over long term financing.

Quick Pro Marketing – Winter Springs Florida (2009–Current)

Marketing director

Advanced data research and tracking created 32% increase in conversions and sales in 60 days to already existing campaigns in the dental field.

Successfully tracked & managed conversion results for local business campaigns increasing sales by 29% and reducing costs by 40% in a 12 month period starting in 2017.For a national fitness chain.

Execute new SEO, Social Media and lead generation strategies to increase brand awareness and sales reducing the cost to ad spend by 35% in most cases and increasing brand awareness by 20% for an ecommerce store on shopify.

Developed valuable insights and recommendations based on current and historical marketing data resulting in over 40% reduction in ad spend for several service-based businesses in Orland FL and, in some cases, almost a 90% increase in sales from already existing campaigns in the multiple service industries within a 12-month period in 2017. Implemented Intent Based Branding using social media platforms and increased engagements and by 112% in a 60-day period in 2018 while serving day to day social media marketing operations. References provided on request

BioStaff Solutions - Oviedo, Florida (2014 – 2018)

Technical Recruiter

Responsible for developing contacts and placing candidates with new positions in their industry including but not limited to contract or permanent positions, electronic recruiting, Email marketing, reviewing online resume databases, using LinkedIn and other social media outlets to recruit, posting jobs with various referral partners. Compass ATS, Zip Recruiter, LinkedIn (Remote Position)

Successfully built a recruiting database of over 2180 new contacts in a 6 month period in 2017 resulting in 43 new qualified candidate’s job requests.

Implemented recruiting relationship building system thru community outreach contacting the top 10 industry market influencers.

The resulting outcome was 8 scheduled phone appointments which resulted in 3 partnership agreements with some of the top influencers in this industry valued at hundreds of thousands of dollars in future revenue tool used were LinkedIn, social media, and Google search, email marketing, autoresponders and segmented campaigns. Recruited and placed new candidates to open positions by creating contact lists of qualified prospects using this proven system for a 30% increase in response to our community outreach filtering the best-qualified prospects leading to 105% increase in job placement in a 12-month period starting in 2017.

Recruiting Clinical Data Management, achieved preferred placement status with the vendor. recruitment marketing strategies by calculating pre- and post-conversion rates, cost-to-hire, and time-to-hire and comparing them against industry averages.

Mastered Recruiting for candidates, programmers Clinical Monitoring Proficient in recruiting for Contract, contract to hires Recruited and placed 65% of Direct placements in SAS Programming Recruiting for Clinical Programming, Biostatistics established 1000+ qualified candidates’ database.

Premier Mortgage Funding – Casselberry, Florida (2003 – 2012)

Branch Manager

Managed the day-to-day Marketing and operations for branch office; consisting of Eleven Loan Officers and Two Processors Successfully marketed Underwrite for residential first mortgages and refinancing services with direct mail and advertising outlet such as newspapers and radio. Established business partnerships within the local community Organized and executed training for branch personnel.

1st Metropolitan Mortgage – Casselberry, Florida (2000 – 2003)

Branch Manager

Assessed market conditions and identifying opportunities Managed day-to-day operations for branch office consisting of six Loan Officers and Processor Marketed residential first mortgages and refinancing services.

Main Street Mortgage (1994 – 2000)

Senior Loan Officer

Solicited residential first mortgages and refinancing as one of the senior lenders on the outbound sales staff. Served as a Correspondent Lender with access to 150 Residential and Commercial Lenders nationwide. Developed contacts through marketing channels and establish business

Notable Achievements:

Awarded loan Officer of the year1999,2000,2001,and 2003,.

Awarded “Top Producing Office In Central Florida” for the Year 2005 closing the highest amount of loans in volume and largest in loan size

Software

Microsoft Office (word, excel, PowerPoint), WordPress, Sony Vegas, SEMrush, Ahrefs, Mail chimp, Compass ATS, Google Analytics, Bing Analytics, Google local guide

EDUCATION

Valencia Community College, Orlando, Florida

General Courses; 1994 – 1995

Concentration: Advertising, Management and Marketing

Oakland Community College, Auburn Hills, Michigan

A.A. Business Administration degree courses taken; 1982 – 1984

PETER KICI

Finance, Sales and Marketing Professional

Orlando, FL

****@********.*** 407-***-****

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