Rafael Oscal

***** **** ***** ***** ********* City CA 92234 * 714 -376-1561

Objective

To secure a position in a firm where my Marketing and Advertising may be applied and where growth is based upon merit. Experience

Entrepreneurial Marketing /Sales/ Merchandising passionate about building productive relationships with clients, partners and team members. New customer acquisition expert who emphasizes a mix of online and offline marketing strategies.

Social Media Manager excelling at leveraging the power of social media networks to boost brand loyalty and visibility. Experienced manager with excellent client and project management skills. Action-oriented with strong ability to communicate effectively with technology, executive, and business audiences. My skills have been built upon a strong foundation in communications, creativity, relationship-building, exceptional business astuteness, problem solving and client support. I am highly skilled, hands-on, and resourceful, and compelled to achieve excellence at every step – from developing and leveraging strategic relationships to meeting the challenges head-on, to consistently exceed expectations. Specialties: Specialties-Marketing/Merchandising and Communications-Client Development-Media-Client Relations-Marketing Strategies-Project Management-Vendor Relations-Promotional Events-Collateral Development-Assessments-Promoters Negotiations-Research / Demographics- Events Planning-Direct Mail-Public Relations and Sales, Experiential Marketing.

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Cros Marketing LLC, Cathedral City, CA 2020-present Oversee all Marketing Campaign for all clients

Marketing and Advertising:

• Sales

• Media Advertising

• Guerrilla Marketing

• Retail Marketing:

• Sport Marketing:

• Event Marketing

• Social Media

• In Store Demos

• Advertising and Media

2

LA Fusion Marketing, Fountain Valley, California 2010- 2020 Oversee all the Marketing Campaign from new and current Clients: Activation/Merchandising/Advertising in:

• Retail Marketing:

• Sport Marketing:

• Event Marketing

• Social Media

• In Store Demos

• Advertising and Media

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Latin Fusion Group, Fountain Valley, California 1998- 2010 Oversee all Business Programs and Accountable for West coast including overall customer satisfaction. Education

University of San Carlos, Guatemala City, Guatemala 1978-1981 Account Degree

Coursework in Accounting and Business Administration Education/Continue

Orange Coast College 1985

Bachelor in Business Administration

Coursework in Marketing & Business Administration

Training

• Media Buy & Negotiation

• Promotions & Advertising

• Guerrilla marketing & Street Teams

• Event Programs and Sponsorship

• Retail Customer Services

• In Store Demos

• Sales

3

Skills

• PR

• Community Outreach

• Small business development

• Project management

• Leadership/communication skills

• Product development

• Store Merchandising

• Client account management

• Budgeting expertise

• Negotiations expert

• Fluent in Spanish & English

• Special events planning

• Media relations

• Interactive marketing

• Multi-media marketing

• Account management

• Adobe Illustrator

• Proficient in Microsoft Office

Awards

• The Family Owner Award Orange County Business Journal January 2012 The awards are presented in conjunction California State University, Fullerton’s Center for Family Business. Family-owned businesses “are the backbone of these great United States of America”

• Community Award of Excellency Primo Award (Soccer Association)

• Hispanic Chamber of Commerce Award Excellency

References upon request

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