Sales Employee Relations
Resume:
Fred Larson
Acworth, GA *****
***********@***.***
Executive level sales professional with successful client base seeking a company requiring new sales growth and leadership.
Skill Set:
• Very strong communication skills
• History of high level problem-solving
• Intrepid leadership history and growth oriented
Flooring Distribution Group-Atlanta, GA May 2020-Present Director of Sales
Lead salesforce of six and three inside sales to largest year in company history
• Restructured sales force to be proactive. Made numerous sales calls in person with sales reps
• Worked with inside sales staff to ask probing questions and sell more product
• Broke company sales record within 12 months
• Implemented sales strategies with accountability
• Lead sales campaign for new-business growth
CET Color-Atlanta, GA July 2017-April 2020
Director of Sales
Lead team in selling wide-format digital printing equipment as assist in the print division direct sales effort.
• Sold wide-format equipment to several digital printers nationally
• Lead sales campaign to grow new business
• Implemented sales strategies to further growth into new year Testrite Visual Products-Atlanta, GA January 2011-July 2017 Sales Manager Southeast Region
Located new business opportunities in a 6-state area, managed regional distributors, executed and sold over 3 million dollars in annual sales to support and grow the company’s P.O.P and Retail market.
• Developed, Supported and trained Southeast Region distributors
• High profile Account Executive for Lowes, Belk, Hanes Brands, and more
• Identified new strategic markets which lead to company growth
• Maintained and successfully executed multi-million-dollar sales accounts Prism Database Publishing-Atlanta, GA 1994-2004
General Manager
Lead management team for publishing company designing and selling directories to the Health Care industry. Responsible for content management, full print services, editing and all pre-press functions in addition to matching advertisers to the industry.
• Managed, executed operations of sales, customer service, and employee relations while also creating plans for growth opportunities of this 6-million-dollar company
• Negotiated all vendor contracts and built relationships with outside vendors to ensure long term marketplace stability
• Created positive working environment by implementing incentive programs for each department
• Responsibilities included Profit & Loss, along with maximizing gross profits
• Managed National Sales Force, increased revenue 50% per year
• Clientele included major managed care organizations at an executive level Moore Data Management Services Division-Atlanta, GA 1985-1994 Regional Sales Representative
Created and sold over $400,000 in new revenue upon entering this $200 million printing and publishing division.
• Rookie of the Year in 1985
• Lifetime Achievement Club member
• Sales Team Leader (1989-1994); supervised and trained 4 sales representatives to sell long term government contracts
• In 1987, sold Top 5 national healthcare accounts EDUCATION
State University of New York, Buffalo, NY 1980-1984. Bachelor of Business Administration
Maintained strong grade point average while also leading football team as Quarterback. Developed and played key role to team success.
AMA sales and management courses
https://www.linkedin.com/in/fred-larson-98b52816
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