Sherry Anderson

Mobile: 210-***-**** E-mail: adp256@r.postjobfree.com

Accomplished Executive Director of Sales and Marketing Professional Relations and Business Development

** ***** ** *** ********** Industry – 21 Years in a Managerial/Director Role Innovative leader adept at cultivating industry leading sales professionals by confidently motivating, educating, mentoring and creating a culture of excellence. Demonstrated ability to turn under-performing programs into highly profitable organizations through exemplary planning, optimizing productivity, generating new business through value-based relationships, high impact sales and results- driven execution. Vast experience and proven success in managing all operational aspects of sales, marketing, intake/admissions, case management and business development for multiple facilities and regions across Texas. Professional Experience

Business Development Manager – Medical Center & Alamo Heights Christus Santa Rosa Healthcare – San Antonio, TX

August 2019 – June 2020

Cultivated local and rural physician referral relationships that resulted in advantageous growth in patient referrals and a marked increase in revenue for each hospital I represented. Responsible for developing initiatives, strategies, public relations opportunities, establishing and maintaining relationships between Christus Santa Rosa Medical Center Hospital and Christus Santa Rosa Alamo Heights Hospital and physicians within the community to increase the number of patients referred to each hospital for treatment and care. Consistently met with physicians to promote each hospital and the specific service lines each hospital provided. Served as a representative for physicians, medical practices, and hospitals, bridging the communication gap between referring doctors and specialty physicians. Surveyed local primary and specialty physicians to increase the number of patient referrals for our healthcare system. Assisted physicians in building and maintaining relationships with specialists and surgeons to refer patients with confidence. Effectively increased physician referrals and connected our facilities with the local healthcare community. Increased high revenue procedures and surgeries for each hospital and service line. Arranged and led public relations campaigns and awareness efforts. Executed initiatives that increased loyalty and preference to Christus Santa Rosa hospitals among internal and external provider referral sources. Director of Corporate Services and Provider Relations Nexus Utilization Management, LLC - New Braunfels, TX October 2018 – March 2019

Identifying and developing business opportunities, serving as an advisor and consultant on existing programs, facilitating strategic planning and implementing initiatives, over site of physician recruitment, panel development, provider relations and credentialing. Reviewing, analyzing and communicating with practices and physicians supported by Nexus. Preparing reports on utilization review volume, preparing and monitoring budgets, recruiting, hiring, training and mentoring Panel Development, Physician Recruitment, Credentialing, and Provider Relations Specialists. Research project management, marketing, community relations and CRM database management. Responsible for overall marketing and consumer/client relations, providing market feedback, prospecting and lead generation.

Interim Director of Marketing - Consultant

South Texas Radiology & Imaging/STRIC - San Antonio, TX July 2018 – September 2018

Temporary position as Interim Director of Marketing for STRIC-South Texas Radiology and Imaging Centers. Provided marketing related consulting and insights to rebuild the Sales and Marketing team. Recruited, interviewed, hired and trained new Sales and Marketing professionals; created a marketing strategy and growth initiatives to assist rebranding efforts for STRIC; developed new policies and procedures for Sales Team; provided market research and analysis; created new alignment of territory divisions for the Sales Team for optimization of their saturation in the market. Director of Marketing and Business Development

Acuity Hospital of South Texas – San Antonio, TX

November 2017 – April 2018

Planned, implemented and carried out client relationship cultivating events, developed hospital marketing collateral, created education and training modules for the marketing department, initiated rebranding efforts to promote Acuity’s scope of services and improved quality scores, and managed a market territory. Trained and mentored all new hires for the sales and marketing team. Created a data-tracking tool for liaisons to ensure streamlining of specific targets and territories and increase productivity. Area Director of Sales & Marketing/Business Development Kindred Healthcare – Kindred Hospitals of San Antonio, San Antonio, TX June 2012-August 2017

Developed proactive strategies and generated new business in response to changing healthcare reimbursement schedules. Managed team of twelve professionals including clinical and physician liaisons, intake coordinators, managed care coordinators and case managers. Responsible for admissions, census, revenue growth, budgets and forecasting for two area hospitals with a combined total of 107 licensed beds. Developed diversified territory management program which increased admissions by 12% YOY

(2014 vs. 2015) & revenue growth by 3% YOY. Recruited and credentialed an additional 48 physicians to join staff within a 2 year time span. Initiated strategic development of cluster markets for Kindred to include Long Term Acute Care Hospitals, Acute Rehabilitation Units, Hospice and Home Health. Hired, trained, and mentored all Sales

& Marketing team members and served as a member of the peer interviewing & hiring process for all Administrative (C suite) personnel. Senior Clinical Liaison/Assistant Director of Business Development HealthSouth Rehabilitation Institute of South Texas (RIOSA) – San Antonio, TX June 2011-June 2012

Established value based physician relationships and recruitment increasing credentialed medical staff by 12 new physicians and two new hospitalists groups. Reduced return to acute rates by 4.5% by cultivating partnerships with healthcare institutions which allowed critical point access. Developed and implemented marketing tier schematics that increased sales, clinical team productivity and territory growth by 12%. Responsible for the education & training of all new hires for the marketing team as well as on-going mentoring and coaching for all team members.

Lead Clinical Liaison/Marketing Representative

Kindred Healthcare – Kindred Hospital of San Antonio, San Antonio, TX September 2009-June 2011

Provided case management for referral sources, overcame barriers in generating patient referrals/admissions, improved overall conversion rate by 28% and subsequently prompted Kindred to develop a new training program for clinical liaisons, enhancing their ability to divert obstacles, overcome objections and increase conversion. Responsible for establishing new relationships and maintaining established relationships with referral sources; performing patient clinical assessments, developing appropriate care plans & ensuring best practices were followed for each patient by serving on the IDT board.

Rural Region Clinical Liaison/ Area Marketing Account Manager Regency Hospital of Odessa - Odessa, TX

January 2009-September 2009

Created and executed marketing campaigns to identify and develop new opportunities for Regency Hospital which added six new counties to the market coverage. Assessed patients for clinical appropriateness, facilitated transfers and admissions. Negotiated insurance authorizations with case managers and medical directors; assisted with denial appeals improving overall conversion rate from 45% to 68%. Director of Professional Relations & Business Development Triumph Healthcare - Triumph Hospital of San Angelo, San Angelo, TX January 2008-December 2008

Developed department's first incentive performance plan for 10 employees, increasing motivation of sales staff, resulting in a 23% increase in referrals. Restructured business development plan, executed departmental improvements, performed cost analysis, business/market forecasting, provided presentations and educational in-services for general public and medical community.

Business Development & Area Marketing Manager

AngMar Medical Holdings - Angels Care Home Health – San Angelo, TX April 2007-January 2008

Managed sales & marketing team consisting of 21 professionals in a territory that included six cities and numerous small rural communities. Surpassed revenue goals in four consecutive quarters and developed successful territory expansion plan that increased our coverage area by 25%. Defined strategy and business development plan for entire territory including eight home health branches. Created training and education modules for Business Development Managers and provided training for all BDMs and team members utilizing these modules.

Pulmonary Rehabilitation Manager

Respiratory Therapist - Nationally Certified Asthma Educator & Counselor Shannon Medical Center – San Angelo, TX

December 1988-April 2007

Education

California College for Health Sciences, National City, CA Associate in Applied Science - Respiratory Therapy Bachelor of Science - Health Services Management & Administration Angelo State University, San Angelo, TX

General course studies

Certifications

Respiratory Care Practitioner

Registered Respiratory Therapist

Nationally Certified Asthma Educator & Counselor – NAECB References provided upon request.

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