Branding, Marketing and Insights Executive

ROBIN LEMBERG GREIF

P: 914-***-**** E: adp24d@r.postjobfree.com LI: linkedin.com/in/robingreif

Expertise leading development, strategy, marketing plans and execution of 360 marketing programs for global brands and agencies. Diverse category experience spanning luxury, retail, beauty, CPG, technology, finance, pharmaceuticals and medical from the Fortune 500 to start ups.

Proven track record of delivering innovative, brand-building solutions for B2B and B2C clients. Blends expertise in brand marketing, strategy development, business analysis, product innovation and launch, channel management, and communications to drive measurable and sustainable results.

Assembles and leads high-performing teams in delivering award-winning work across multiple channels. Excels at translating data into deep insights to drive creative and strategic decisions.

Strong record of upward mobility and increased leadership roles at multinational organizations. Bilingual fluency in French and English with experience in both the US and Europe. Areas of expertise include:

Global Brand Development and Marketing 360 Brand Marketing Strategy Strategic planning/Connections Planning

Revenue Growth Business analysis Business Development Creative Execution Team Leadership

E X P E R I E N C E

THE BRANDING PARTNERSHIP Greater New York Area 2021-present

Global Brand, Marketing, Insights, Innovation and New Business Executive

Acting Director Strategy Consumer Insights-CPG Fortune 1000 company

B to B Healthcare Technology Innovation: Product development, brand strategy, naming to integrated launch

Head of Strategy Helped Client win $400MM Pharma account

VP, Strategic Planning, Omnicom Health B to B marketing agency existing and new oncology drugs

VIDEO CHAT NETWORK New York, NY

Director Brand Strategy, Marketing & New Business 2017-2021

Key driver of client relationship management, new business development, and brand strategy projects for a digital research and technology firm. Leverages personal network to cultivate opportunities and potential partnerships for the firm. Consults with clients to assess research needs and craft strategic plans with a focus on bringing new brands to market and repositioning existing brands for growth through integrated marketing campaigns.

Utilizes proprietary digital technology and research to transform insights into strategic recommendations impacting brand strategy, innovation, content, and cross-platform messaging for B2B/B2C brands.

Conducts in-depth analysis of competitor, consumer, and market landscapes to identify opportunities and challenges.

Manages the customer relationship through all stages of project execution from inception through delivery.

Heavily involved in pitching new business and expanding existing client partnerships.

PEPSICO New York, NY

Corporate Returnship – Global Beverages Group, Brand/Consumer Insights 2017

Selected as one of eight women from over 2000 applicants to participate in a 3-month (extended) corporate return-to-work program. Part of a cross-functional team of marketing, R&D, regulatory, and supply chain experts developing a holistic brand marketing program and strategic business plan to elevate Mountain Dew among Gen Z consumers.

Crafted comprehensive branding, marketing and communications plan to bring more than 3M Gen Z users to the brand

Leveraged market insights to shape customer personas and project market share. Presented key findings to global and North American leadership to achieve buy-in on strategic recommendations.

Appointed insights lead for PepsiCo’s Global Energy Taskforce focused on identifying whitespace and winning opportunities within the soft energy space. Developed recommendations for senior leadership to position products across the portfolio.

THE BRANDING PARTNERSHIP New York, NY Founder / Global Brand Strategy & Marketing Lead 2002 – 2015

Established and led a global brand strategy and marketing consultancy comprised of integrated teams of cross-disciplinary experts. Combined the creative capabilities of a traditional agency with the strategic focus of a management consulting firm to deliver transformative B2B / B2C marketing and branding programs. Clients included F500 firms, mid-sized companies, and startups across multiple industry segments. Key projects included:

EXECUNET Revitalized the executive career firm’s online presence through a new holistic brand strategy and marketing plan. Drove awareness, relevance, and growth through PR, digital, webinars, and social media components.

CITI Reshaped brand, business strategy, naming and marketing plan for Citi’s loyalty program with the “Carpe Rediem” integrated marketing program known as the “Citi Thank You Network”. Focused on engaging new and existing clients through loyalty programs, new brand perception, and brand extensions. Developed integrated brief for agency partners.

L’OREAL Overhauled marketing and brand positioning to increase relevance among female consumers to better compete against Dove’s “Real Beauty” campaign. Performed extensive business and consumer analysis to craft a new master brand strategy, positioning, and integrated campaign launch.

VESICARE Crafted global launch strategy for the GlaxoSmithKline brand through qualitative/quantitative analysis, new brand platform, strategic client roadmaps, and agency briefs. Partnered with internal/external marketing teams to define target audience and potential barriers to product adoption within B2B and B2C markets. Helped elevate brand into the top-2 prescription drugs while expanding category and raising public awareness around overactive bladder.

REED MIDEM . Developed Brand Strategy, Brand identity, messaging and go to market plans and marketing materials to launch a new Global Asset Management exhibition, conference and trade show for customers and consumers.

CREDIT SUISSE New York, NY

Head of Global Branding, Marketing & Advertising 2000 – 2002

Led a team on global rebranding and positioning of the financial services firm to better compete in an international market. Developed new brand strategy, corporate identity, and integrated marketing plan, reporting into the global CMO.

Managed agency partners in developing internal/external communications programs, content, and marketing assets.

Created a set of corporate brand strategy guidelines and a visual library to unify global marketing work.

Traveled extensively to meet with clients across the firm to create cutting edge platforms and campaigns. Partnered with business leads in Fixed Income, Equity, Asset Management, and HR to deliver integrated marketing programs.

Drove internal and external marketing initiatives for the CSFB/DLJ merger announcement campaign, an industry-first use of digital media for communicating such events.

INTERBRAND New York, NY

Group Strategy Director 1999 – 2000

Brought on to lead the firm’s largest strategy and brand identity group. Developed an innovative, integrated brand strategy process designed to solve key business challenges by reexamining brand architecture, naming, and identity.

Led the first global integrated marketing team for Omnicom with a focus on developing new brand strategy, corporate identity, and international marketing materials to support the three-way merger of Alcan, Pechiney, and Alusuisse.

Defined brand architecture, product strategy, marketing programs, and naming systems for Texaco, Dell, and Unisys.

Drove 20% revenue growth during tenure through business development and selling into new services.

BBDO PARIS Paris, France

Global Group Account Director / Head of International New Business 1997 – 1999

Led global accounts team in shaping brand strategy and integrated marketing programs for agency clients.

Repositioned Pepsi through the ‘Ask for More’ brand strategy. Partnered with clients, BBDO teams, and Omnicom agencies to deliver a breakthrough integrated marketing campaign that drove international growth.

Secured and led the Disney Consumer Products European business. Led a cross-functional team in developing a new brand strategy and integrated marketing programs to drive brand affinity and product sales in the European market.

Pitched and won the Moet et Chandon business.

Earlier Roles: Senior Strategic Planner (office of the chairman )at BDDP / TBWA WORLDWIDE; Management Consultant and

Business Analyst at CORPORATE DECISIONS / MERCER WORLDWIDE

E D U C A T I O N

Executive Certification in Digital Marketing (2021) KELLOGG SCHOOL OF MANAGEMENT – NORTHWESTERN

BA, English & French (magna cum laude) UNIVERSITY OF PENNSYLVANIA

LAUDER (WHARTON) .International Business (one year)

Columbia University Sorbonne, Paris. (one year)

Global citizen and active participant in numerous educational, civic, and international organizations

Tomorrow’s Already Rising Achievers (TARA) – Hand-Selected Group of Executive Women

WYSL Soccer Coach / Former PTA President /Advocate for children with learning disabilities

AFFILATIONS AND AWARDS

Contact this candidate