Delivery Manager Marketing

Karthikeyan Vijayakumar

B-** seventh circular street, AnnaNagar,Chengalpattu,TN, India

Phone: +91-807******* Email: ***************@*****.*** WORK EXPERIENCE

MUITEK - MARKETING MANAGER

JUNE 2018 - current Remote

· Approved each campaign for quality assurance, Monitored campaign performance throughout the day

· Work with international traders on their Email marketing strategies

· Investigated campaigns that underperformed and reported findings to the Director of Mailing

· Provided CMS and ESP training along with 24/7 support for all new hires to the department

· Innovate the way we interact with the affiliate partners, especially, with the large publishers JSLEADS - EMAIL DELIVERY MANAGER

June 2016 - MAY 2018 Nagercoil

· Managed and tracked weekly large-volume (1 million and up) email blasts, triggered sends and email alerts within ESP email platform.

· Edited content and HTML code as needed.

· Managed entire email marketing process - including copywriting, design, coding and deployment through our ESP

· Implemented testing and segmentation strategies into email marketing campaigns

· Optimized and identified opportunities to increase open rates, click through rates, visits and sales in email GENXLEAD - TEAM LEADER

April 2013 - June 2016 Chennai

· Work closely with cross-functional teams.

· Having approach of Problem-Solving & Decision-Making, Creativity & Marketing, Increasing Productivity.

· Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of all email programs as well as revenue growth

· Having good knowledge to have some good tools for email campaigns to check email score and scam checker,etc. EDUCATION

2009 – 2012 ANAND INSTITUTE OF HIGHER TECHNOLOGY - [AIHT], CHENNAI, Bachelor of technology

(Information Technology)

SKILLS

Bulk mailing, List management,Mailchimp,Active campaign ; Microsoft Excel, Word; Paid Ads (Facebook, Google, LinkedIn, retargeting); A/B testing, email marketing,CPM, Improving Deliverability.

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