Alakananda Banerjee

Experience:

NITYA Tax Associates

Brand Manager (20th April – 15th July)

Analysing brand positioning and consumer insights, current market trends and competitive activity; Developing brand communication strategy using and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands; Managing Designing team for creating effective campaigns; managing internal and external communication; Alliance formation. Mosaic Digital, a HT Media Group Company

Assistant Manager (4th August 2020 – 4th Jan 2021) Project (VCCircle events and training) Management; Conducting marketing activities (social media, email campaigns, alliances etc.). Handling CXO level clients.

Economic Times (Times Internet Ltd)

Senior Officer (15th Sept 2019 – 31st July 2020)

Conference production – designing agenda, finalizing speakers, taking care of marketing activities, forming alliance with relevant partners, delegates acquisition, hosting event and handling post event activities. Exposure of International market, i.e., South East Asia, Africa, Europe.

NewsCorp VCCircle

Assistant Manager (1st Dec 2014 - 11th October 2019) Project Management, Handling digital subscription of premium news platform, content studio; Managing marketing activities, Team management, Hiring and mentoring new joiners; Conducting HR and Cross functional activities; Reviewing team growth; Creating referral programme and employee benefit package.

Liveweek Business

(27th Jan 2014 to 30th Sept 2014)

Project management; People Management; Meeting PSUs, Corporates and Ministries; Managing marketing activities; Working with CEO to strategically planning HR initiatives; Monitoring employee progress. Experiential Learning (Summer Internship)

Emami Ltd (International Marketing Department) (25th April to 15th July) Project Title - 3P Competition Mapping: Pricing, Packaging, and Promotion Mapping of Emami Brands with National and International Competitor Brands.

Other working experience:

Worked with NGO – Sister of Charity

B-11, Sector – 26, Noida - 201301

Mobile No: 852-***-****

adp1zh@r.postjobfree.com

Skills:

Market Research

Brand Management

People Management

Team Management

Strategy Optimization

Client Relationship

Public Relation

Content writing

Creative Thinking

Recruitment

Communication Specialist

Administrative expert

HR Reporting

Social Media Marketing

Conference Production

Public Speaking

Problem Solver

Crisis Management

Team Player

Education:

*PGDM- Marketing & HR

ACCMAN Institute of

Management (AICTE

Approved) (2012-2014

*Masters in English

Indira Gandhi National Open

University (2010-2013)

*B.A. (English Hons.)

Calcutta University (2007-

2010)

*Diploma in Indian Classical

Dance

*Junior Diploma in creative

form of Indian dance

Language Known:

English, Hindi and Bengali

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