Digital Marketer Marketing

Priyanka. Vekasiri

Email id: ********************@*****.***

Contact: +91-998*******

Objective

To thrive on professional credentials and seek a challenging job in a reputed organization and to integrate my SEO and Digital marketing skills and experience in the IT industry especially to excel in the field of SEO, Social Media Marketing, SEM and Digital Marketing.

SKILL SET

Search engine Marketing (SEM), social media optimization (SMO), Social media marketing(SMM), web analytics, market research including online consumer behaviour, understanding search engine behaviours.

Good knowledge in understanding web analytics, Google ad words, PPC marketing and Google ad-sense for client accounts.

Experience in ON page optimization like Keyword research, content writing, title tags, meta tags, meta description, internal page linking, image alt tags and local search optimization.

Experience in OFF page optimization like directory submission, article submission, blog creation, social media promotion, forum posting and link building.

Experience in domain research, registration and hosting.

Google AdWords and Google Analytics Certificate Holder.

Analysing requirement and involves in implementing Search Engines Marketing plans, Operational strategies like Keyword research, Competition analysis, Site analysis, Web Marketing Strategies etc.

Knowledge in online ad campaigns set up, creative creation etc.

Have basic knowledge of web technologies (HTML, CSS, javascript etc.)

Proficient with Microsoft office

Exposure to tools like: Appnexus, AdWords .

Professional Summary

Senior level Recruiter with more than 1+ yr experience in USA Staffing industry with an Ability to find highly qualified technical and non-technical professionals with a broad range of skill sets, H1-B consultant marketing and administrational activities.

I possess excellent sourcing, screening, negotiating, passive searching, research, prioritizing, problem solving and analytical skills, with the ability to work well under pressure, while building strong relationships. I possess excellent inter-personal and communication skills. I'm highly motivated, and open to take new challenges.

Maintaining positive working relationships with employees/consultants and all levels of management to successfully recruit through employee referrals. Extensive experience in contract, Contract to hire and permanent positions.

Good at recruiting of the following:

Java, J2ee technologies, .Net Technologies, QA Testers, QA Managers, Oracle/ SQL/PLSQL DBA, Network Engineers/Administrators.

Websites undertaken

www.skydreamconsulting.com

www.unfeignedsolutions.com

Working Experience

Working as Digital marketer in NAJ Jewellery Pvt.ltd. From March 2020 to present.

Worked as Social media marketer in Masira digital marketing pvt.ltd from June 2019 to January 2020.

Worked as a US IT Recruiter in Adwait Algorithm from May 2018 to June 2019.

Experience Profile

Company : NAJ jewellery PVT. LTD

Designation : Digital Marketer or Social Media Marketer

Duration : March 2020 to Present

Roles and Responsibilities:

6+ months of Experience in SEO, Social Media Marketing and Digital Marketing.

Experience on product (GOLD ornaments) sales through online flatforms like Google, Facebook, Instagram, Pinterest, WhatsApp.

Understand the requirements of clients and provide solutions to suit their requirements, budgets and help them achieve their goals, on Google, Facebook, Instagram, Pinterest, WhatsApp.

Developing and implementing marketing plans and strategies for social media platforms focusing on Facebook, Twitter, Instagram, YouTube, LinkedIn, whatsapp, Email & SMS marketing.

Worked on Link Building, Keyword Research and Competitor Analysis.

Hands on experience on SEO tools: Google Analytics Tool.

Use Google Analytics tool to set up goals and asses the performance of all the campaigns.

5+ months Experience in Google AdWords and Facebook Ads Creation and Managing ads.

Experience in Google+ Business Page, Facebook Page, Twitter Page, LinkedIn Business Page, Instagram business page, YouTube channel Creation.

Worked across major online advertising platforms like Google, Facebook, Instagram, Twitter page for Digital marketing campaigns.

Company : Masira Digital Marketing PVT. LTD

Designation : Social Media Marketer

Duration : June 2019 to January 2020

Roles and Responsibilities:

8+months of Experience in SEO, Social Media Marketing and Digital Marketing.

Experience in working with CMS (WordPress, Magento) and HTML websites.

Proven skills in On-page & Off-page Optimization.

Experience on Link Building, Keyword Research and Competitor Analysis.

Ability to analyze, show the competitive keyword ranking on Major search engine Google.

Hands on experience on SEO tools: Google Analytics Tool, Google Webmaster Tool.

Experience in Google Adwords and Facebook Ads Creation and Manging ads.

Experience in Google+ Business Page, Facebook Page, Twitter Page, Linkedin Business Page, Instagram business page, YouTube channel Creation.

Meta Tags Optimization.

Setup Google Tag Manager (GTM) in all of our client’s website to add or update website tags easily without bugging the IT folks.

Use Google Analytics tool to set up goals and asses the performance of all the campaigns.

Build, optimize, and scale effective Digital marketing campaigns to drive user acquisition across major online advertising platforms like Google, Facebook, Instagram, Twitter page

Company : Adwait Algorithm

Designation : Sr. US IT Technical Recruiter

Duration : May 2018 to June 2019

Roles and Responsibilities:

Mostly worked with Federal government contractor security clearance positions by sourcing the profiles from different job boards (Monster, Dice, Career Builder, Hot jobs) screened the candidates, Negotiated the pay rate in terms of Corp2Corp, W2, 1099.

Has gained extensive knowledge in Security clearances. Public Trust, secrete clearance and Top secrete clearance.

Working on our Client / Preferred Vendor requirements.

Responsible for the full hiring cycle Sourcing the right resources, pre-screening, coordinating technical managerial interviews, negotiating billing rate, formatting the resume and finally performing new hire orientation.

Recruit, Select and Place Technical/Professional candidates for Contract/Direct hire placement.

Searching for candidates using online and proprietary recruiting databases as well as other tools.

Sourcing candidates via job boards like Dice, Monster, Career Builder, Corp-Corp, Computer jobs, Hot jobs.

Direct phone sourcing, Vendor network, Referrals and Expanded Internet sourcing. Short-listing candidates based on communication skills, technical skills, location and rates.

Recruiting hard to find candidates for all levels from all categories (US Citizens, Green Cards, H1B, and TN).

Scheduled and managed the interview process for each candidate

Managed job postings on various job sites

Updated and maintained various pipelines of existing candidates

Negotiated pay rates with candidates

Developed and maintained partnerships with key organizations and vendors for unique and targeted sourcing.

Educational Profile:

B.Tech from JNTUA with 63.8% in the discipline of ECE dept.

Intermediate(12th) from sri Chaitanya Jr.college with 72.8% in the discipline of MPC.

SSC from state board of AP with 72%

SEO

SEM

SMM

SMO

PPC

HTML

CSS

Javascript

MS Office

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