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Medical Representative Digital Marketing

Cairo, Egypt
October 06, 2021

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Intro & Cover letter

A professional passionate leader profile with more than 18 years of diversified experiences in,

Sales and marketing management, people development

Digital marketing and leading corporate innovation

Corporate strategy and business operations. Corporate strategist including organization restructure, change management planning and execution.

Business development and project management.

Major milestones:

Closed 3 unique deals in 3 years, 1 Billion $ closed deal with local pharma company for 2nd brands & branded generics for 10 years

Brought the 1st Second generation antihistaminic to the company and the Kingdom.

AVG achievements in marketing & sales roles vary between 115 – 125% for 15 years.

Corporate strategy setting and implementation for 5 consecutive years.

Corporate Business operation assignment for the last 6 months with acknowledgement from the CM and the area president.

Awarded for Marketing Excellence nationally, regionally, Emerging Markets and Globally for the remarkable strategic planning and achievements.

Developed a team that was nominated as best team in KSA pharmaceuticals by Merlin survey 2012

Thanks to my background in LAW and Finance, I re-drafted the distributors and contracted sales force contracts to save the company 6% direct to the bottom line.

Corporate national and international events’ lead including PR, Media relations and advertising campaigns and internal change management strategies and implementation.

Digital transformer with DARE TO TRY CHAMPION Badge, 2 DM diplomas, Google Certified.

Mohamad Farouk

Marketing Manager, Biosimilars & SIPs

Cairo, Egypt •

+201********* +201*********

01/10/1976 Egypt

Male Married

MM/ BUD/ FM/ MD/ DBO/ Regional Dir. Profile

Accomplished and results-oriented business leader with 18+ years’ experience in Sales, marketing, business development, project management, contracted sales force management & business operations

— Areas of Expertise —

Staff Leadership & Training B2B & B2C Marketing Digital Marketing Corporate Budgeting & Forecasting Stakeholders Engagement Strategic business analytics and insights

Corporate strategic planning Business development & Project Management

Product Development New Product Launching

Market Access & Pricing Entrepreneurship & Innovation

— Key Career Accomplishments —

Relaunched the AI portfolio with 37% growth over 5 years, contributing from 8% to 35%

from the AFME TMS sales Optimized the company P&L with additional 6% direct to the bottom line in one year Actively contributed to the PEH commercial and corporate structure working closely with the

CM Designed and established new corporate strategy and guide for year 2018 by working with CM Acknowledged by Anna Maria president of EM by the EM marketing excellence award.

Launched 10 new products in one year through regional and country level cross functional collaboration.

A digital marketing guru early adopter to multi-channel marketing on 2010, with 2 international diplomas in Digital marketing from DMI (Digital Marketing Institute 2012 & Rome Business School 2018), and certified by Google in Digital marketing, Digital well-being and work productivity improvement, Advanced Google Analytics, Google Ads certified; 2019. Optimised 120% average sales achievements though appropriate planning through 5 years and appreciated by higher Management I External efficient stakeholders engagement, close 2 deals within 2 years; [Monofer] via Pharma cosmos- Denmark & [Robafin] via Uriach- Spain Extensive experience dealing with agencies through which I developed the media communication for Pfizer Saudi strategy for 6 consecutive years. Change management champion, design and implement corporate strategy throughout 5 consecutive years.

Professional Experience

Pfizer Saudi Limited Jeddah, Saudi Arabia

Marketing Manager (Senior Manager CM-1) Apr 2018 – Present

A Biosimilar Saudi Lead, to accomplish and re assess the assigned tasks. Develop new marketing strategies for the Biosimilars portfolio by visiting markets to meet customer demands. Foster innovation, customer focus, and personal accountability and achieve desired results. Arrange weekly and monthly internal customer insights meetings with staff members to discuss issues related to commercial plan.

Key Accomplishments:

Built robust updated short and LRF for the BS portfolio with high acceptance from the area president. (Ref. available) parallel to redefine the go to market strategy & marketing strategy of Biosimilar portfolio

Ensured programs, tools, and materials readiness for team (The Bio-Rovers) utilisation in the SA market.

Pfizer Saudi Limited Jeddah, Saudi Arabia

Business Development Manager (Senior Manager GL090-C) 2015 – 2018

Designed and established new corporate strategy and guide for year 2018 by working with CM.

Directed and planned corporate strategies and organised communication events, including Pfizer plant grand opening and annual POA.

Oversaw negotiation process with potential business partners and established execution plan to finalise potential deal.

Formulated strategic business development plan to support company in revenue enhancement.

Directed endorsed project in complex matrix structure and managed internal and external investors.

Identified, captured, and prioritised new investment opportunities for organisation with initial list of potential alliances, JVs, and partnership targets.

Key Accomplishments:

Headed MEGA-16 project operations from Signature to Closing through appropriate understanding of processes, manpower, and planning as well as aligned Pfizer sites (PGS).

Directed and planned corporate strategies and organised communication events, including Pfizer plant grand opening and annual POA strategy implementation.

Launched 10 new products in one year by struggling on regional and country level.

Pfizer Saudi Limited Jeddah, Saudi Arabia

Country Portfolio Lead (Senior Manager GL090-A) 2013 – 2015

Designed and established channel-specific approaches to transfer product from point of production to point of consumption. Participated in brand-specific campaigns, including reminder campaigns and content refreshes occasion. Collaborated with country (CU) lead to highlight opportunities of local partnership. Assessed and calculated potential revenue for product portfolio. Forecasted and maintained sales and supply performance portfolio of company to compile records. Determined cross-sell opportunities among EP and in-line products.

Key Accomplishments:

Communicated with shareholders in commercial units to develop local market life-cycle strategies.

Pfizer Corporation Jeddah, Saudi Arabia

Product Manager (Manager CM-2) 2011 – 2013

Directed, examined, and assessed overall activities of the sales team to prepare progress report of employees. Generated appropriate follow-up system of sales team to supervise performance of staff and encouraged sales team to complete sales targets. Increased sales, volume distribution, and improved customer service by developing and implementing business development measures. Recommended/advised changings in business model by calculating/evaluating customer’s feedback on survey forms. Examined and researched existing market situation, captured new business opportunities, prepared reports by analysing and forecasting gathered information, and forwarded to sales director for decision making. Optimised product penetration in market by developing vision and commercial plan of product as well as implemented new marketing strategies.

Key Accomplishments:

Relaunched the AI portfolio with 37% growth over 5 years, contributing from 8% to 35% from the AFME TMS sales.

Designed and applied integrated range of marketing ideas, procedures, and sales strategies in line with organisational goals and objectives, The awarded BEAT program

Contributed in product planning, defining roadmaps, and developing new ideas for supporting future product development and achieving sales targets like [Monofer]

Medical Representative 2005 – 2010

Sold pharmaceutical product to official hospitals, clinics, and medical practitioners in assigned region and enhanced business of company. Prepared medicines presentations delivered information on products, equipment's, and instruments to doctors, nurses, pharmacists, and patients to attain sales targets and objectives of organisation. Communicated and transferred accurate information of company latest medical products by organising seminars and sessions. Developed and maintained robust working relationships with medical staff for recurring business. Assessed and estimated competitor’s activities by visiting market regularly as well as evaluated effectiveness of promotions.

Key Accomplishments:

Earned accolades award on 120% sales improvement in 2006 and received appreciation mails from higher management on utilsing smart sales techniques.

Transformed Lipitor SOM in 2004 from 40 % to 70% and acknowledged with galvanizing emails from executives for Dostinex presentation and various marketing techniques.

Accredited for eminent design and management of Champix launch meeting.

GSK Egypt

Product Specialist 2003 - 2004

Executed integrated range of sales and distribution plans and methods for selling Avandia, Menia, and Beni-Sweef products to meet organisational targets. Built strong business relationships with medical centers across KSA as well as formulated presentations for clients by highlighting advantages of oral anti-diabetic drug. Resolved client queries by providing best possible level of service. Attended several medical conferences and various technical and sales training across KSA as a company representative. Coordinated with team managers to make plans for approaching contacts and created effective business plans for optimising sales of organisation.

Additional Experience:

Medical Representative, GSK, Egypt

Lecturer, Al Menia Pharmacy School, Egypt

Education & Memberships

Bachelor’s Degree of Pharmaceutical Sciences

Mansoura University – Mansoura, Egypt

MBA registered in Rome Business School,

To be accredited end 2019, has MBA from Canterbury University, New Zealand, 2012 (not accredited)

Professional Memberships: Marketing Leadership Council since Jan 2010 Chartered Management Institute since Jan 2011 American Marketing Association since Mar 2011 British Marketing Society

Pfizer Memberships: Gartner (MLC) Marketing leadership council SLC; Sales Leadership Council

ANA, Association of National Advertisers E-Marketer Scientist Dare to Try

Trainings & Certifications

Google essentials of digital marketing, Digital well-being, Google Analytics Beginners & Advanced,

Google Ads Certification 2019 Work environment improvement by Google 2019

Dare to Try Champion training, 2018 Mastering the matrix business, 2018

Building efficient BD business case, 2016 Contract reading and drafting for non-lawyers, Informa, UK, 2016 Organisational Climate, by Pfizer, 2015 Mastering Leadership Styles by Pfizer, 2015

Enterprise Multi Channel Marketing Training, Pfizer 2015 Financial advances, by Pfizer, 2015

Pharmaceutical Marketing Planning, by Pfizer, USA, 2014 MBA, Marketing Management, University of Canterbury, 2011 New Asset Launch Program training, Pfizer, 2014

Finance for non-finance, Pfizer, 2013 Digital Marketing Diploma, DMI, 2012

Pharmaceutical Marketing Management; CCM, 2011

iPLAN, by Pfizer, UK, 2011 Project Management Professional (USA), Jan 2010

Project Marketing Planning, Pfizer 2014 & 2015 Pfizer Corporate In-House Trainings

Basics of Relabeling and Repackaging within Pfizer Egypt, Sudan and Saudi, Pfizer 2014 & 2015

Embracing Organisational Change, Tarek Habib, Pfizer clinical trial training, Leadership Co., Egypt

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