Badr Din Khalaf

Jeddah, Saudi Arabia

Mobile No.: +966-**-***-**** OR +966-**-***-****

Email: adox5x@r.postjobfree.com

Home : +966-*-***-****

PERSONAL INFORMATION

● Date of Birth 1st of February 1961

● Nationality Syrian

● Marital Status Married (Saudi National)

● Current Location Jeddah - KSA

OBJECTIVES

To capitalize on my extensive experience and my professional contacts to effectively contribute to the growth of an aggressive corporation where individual efforts are recognized and rewarded.

WORK EXPERIENCES

GENERAL MANAGER – Middle East and Africa

L’ami Cherokee Scrub’s & Beyond (LGN Group) 3 August 2018 – Present

Manages the retail business of Cherokee Medical Uniform within Lami our very own stores in KSA and ME as well franchisees and mix brands of Scrub stores within KSA.

Have expanded the business to distribution with major’s hospitals and clinics within Saudi Arabia, Middle East and Africa.

Introduce our new design concept for our newly (2019) opened Lami Stores in Al Hassa and Bahrain in addition to our existing stores.

Ensure that the required financial performance of each shop is achieved as set out in the company business plan, taking appropriate actions to resolve under- performance.

Communicate regularly with the team and manage them appropriately; dealing with matters as they may arise professional, efficient and through manner.

Managing the process of opening new shop and planning relevant specifications for the shop fit.

Create a unique experience in line with Cherokee brand.

Planning and budgeting to achieve business objectives, and coordinate functions between departments to established responsibilities and procedures for attaining objectives.

Meet and communicate regularly with our principal supplier in USA to keep our business partnership run smoothly.

Country Manager April 2011 -April 2018

Abu Issa Co.

KSA

● Established 2 new companies. The companies are Saudi Abuissa which contains the following brands (MCM Leather goods, Ethan Allen Furniture, G-Star, Zilli, Breitling, Zenith, Aigner, Dsquared, Bugatti, Billionaires, Philippe Plien, Brokes Brothers, Cermieux ). The other company is Abuissa International which contains the following in house concept brands (Liwani Men’s Fashion Multi Brand, Mosafer travel bags & accessories, Gold Gourmet – collection of Fine European Chocolates, Arabesq collection of Fine Middle Eastern Sweets)

● The implementation and supervision of Work with origination manager to manager within his/her scope of authority

● Facilitate productive communication between the Regional office and Corporate headquarters

● Coordinate vendor and consultant relationships

● Track projects for timeliness and completion

● Promotes and develops the company by recruiting and expanding retail businesses in the community.

● Manages the recruitment of retail business by researching companies and industries, developing strategic and marketing plans, generating business leads.

● Creates and maintains a network of retail industry, site consultants and corporate real estate professionals, achieved through attendance at conferences and events and meetings with prospective clients, businesses, brokers and developers.

● Manages and conducts market, target industries, interfaces with other departments to incorporate technology, and manages the development of client databases.

● Develops and implements marketing strategies by developing plans for identification and pursuit of retail development, including preparation and distribution of marketing materials.

● Serves as the primary contact for retail considering for site location from project inception to completion.

***

Country Manager Nov 2007 – Jan 2010

Al Fahim Enterprises & Paris Gallery Bahrain

● Establish Paris Gallery Showroom in City Centre and Fashion Stores in Moda Mall (Burberry) and City Center (Burberry, Aigner, Salvatorre Ferragamo, Ferrari and Etro Boutique).

● Locate premises for the Company to operate;

● Recruit and hire Company staff;

● Create company policy for employees regarding all aspects of their employment;

● Assume the overall general management of the Company;

● Represent the Company in all respects, with sole authority to bind the Company;

● Supervise the organization of all direct marketing and public relations in respect of the Company;

● Negotiate and supervise all Company contracts with suppliers;

● Obey all reasonable and lawful instructions and directions given to him by or under the authority of the Board;

● Act at all times in a civil manner and be punctual, sober, conscientious and loyal in carrying out his duties;

● Report his own wrongdoing and any wrongdoing or proposed wrongdoing of any other employee of the Company immediately; Generally, do all things possible to promote, develop and extend the business of the Company.

***

Country Manager Jan 2007 – Nov 2007

Al Fahim Enterprises & Paris Gallery Dubai - UAE

● Moved to Headquarters in Dubai to establish a new Paris Gallery outlets and Signature boutiques in Bahrain and Kuwait.

***

General Manager Jan 2001– Dec 2006

Al Fahim Enterprises & Paris Gallery Jeddah –KSA

● Established Paris Gallery Kingdom wide.

● Managed a total number of 250 sales and non-sales staff

● Effective implementation of promotions and marketing.

● Preparing sales forecast and expense budget.

● Strong control on expenses to maximize profits.

● Motivated sales and administrative staff.

● Performed in teamwork spirit.

● Identifying and Growing New Markets and business.

● Analyzing and researching potential projects affecting strategy and growth.

● Turning finding into executable plans that would improve the company’s competitive position.

● Identify priorities for the division and the specific work to be performed.

● Develops work plans, performs analysis and research, derive new insights.

● Generates actionable recommendations in areas such as competitive benchmarking, customer research, market sizing, customer trend analysis, etc.

● Develops and presents discussion material for senior management

● Showcase talent, experience and creativity to help introduce quality improvements

● Assist Project Manager in the overall supervision / completion / execution of ongoing / forthcoming projects.

***

Vice President Retail Operations 1993 – 2001

Majestic Saudi Arabia Jeddah - KSA

● Opened two (4) major outlets in Riyadh and Jeddah and one (1) outlet in Azerbeijan.

● Recruited, trained and qualified personnel to manage key positions within the structure.

● Developed new marketing strategies, which positioned Majestic at the top retailer in the kingdom.

● Negotiated and acquired exclusive brands for Majestic doors.

● Maintained contacts with Brand Owners and developed with them exclusive promotions for Majestic.

● Assisted Executive Management in concluding agreements with principals for distribution rights within the group of companies.

***

General Manager 1990 – 1993

Aziz Perfumery Saudi Arabia Jeddah – KSA

● Managed the largest perfumery then the wholesale division.

● Implement training course for new recruits.

● Increased profitability.

● Built a family business named Jamalouki Beauty Center, a five floor facility, which catered to the beauty needs of the Saudi Women. This center was renowned across the Gulf Region as it provided advanced services considering the times then. Jamalouki, one of the leading beauty centers still exist up to now.

General Sales Manager 1981 – 1989

Hoshanco Jeddah – KSA

● Responsible for managing an established team and facing sales executives.

● Deliver both monthly and annual targets in-line with our client's achievable growth forecasts.

● Key tasks will involve recruitment, man management, training, field accompaniment, budgetary control and much more.

***

EDUCATION

Allepo University of Economics 1977–1980

Syria

INTERESTS

Web Serving, Swimming, Reading, Water sports

REFERENCES

Available Upon Request

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