Marketing Coordinator

Lisa Livingston

Winston-Salem, NC 336-***-****

***********@*****.*** linkedin.com/in/lisaliv lisalivingston.crevado.com SUMMARY

I am a driven, creative marketer with a versatile skill set honed through diverse experiences across tech, SaaS, franchising, healthcare, public safety, home services, pet-care, manufacturing, beauty, food, and nonprofit sectors. Proficient in project management tools like Asana, Basecamp, Wrike, and Trello with experience in WordPress, Hubspot, and Salesforce. Demonstrated ability in managing end-to-end marketing projects and events. Other areas of ability include collaborating with cross-functional teams, maintaining websites, managing email marketing, and social media campaigns. I am also skilled in graphic design using Photoshop and Canva and crafting content to engage audiences. Proven success in brand enforcement, client relationship building, events management, sales support, executive support, and RFP coordination. EXPERTICE

Communicating well (verbally & written) to any level of staff or client to maintain trust and understanding

Leading project team meetings and keeping management updated on all project and event statuses

Managing events to drive customer engagement including logistics, sponsorships, and swag

Task and traffic master of marketing projects, keeping team members and stakeholders on track

Coordinating and executing marketing campaigns and projects on time, within scope and budget

Planning corporate meetings from small field events to large multiple-day conferences

Building brand presence and engagement on internal and external platforms

Cultivating strong connections to drive client, partner, and vendor loyalty

Managing social media and email marketing campaigns EXPERIENCE

Freelance Projects & Agency Work

Digital Marketing Project & Events Manager

2007 - Present

Digital marketing project management, events planning & promoting, social media & email campaigns, website editing & maintenance, graphic design & content creation, onboarding & training, and process improvement

Account/brand management of small to large size businesses within a variety of industries

* Please note, I work on a freelance basis only when not employed full-time. * Pinnacle Franchise Development

Marketing Project Manager

2022 - 2023

Orchestrated marketing initiatives and project management using Asana, ensuring projects were completed within scope, budget, and deadlines and utilized Word-press for website refresh and website maintenance

Directed marketing projects and website redesigns, maintaining strict adherence to project parameters and timelines, resulting in enhanced brand representation and user experience

Executed email marketing campaigns, managed social media platforms, and generated insightful reports through Hubspot, optimizing engagement and driving growth

Spearheaded branding efforts by crafting impactful email campaigns and managed social media channels to bolster brand visibility and customer engagement

Oversaw brand management strategies, provided sales tools training, and facilitated seamless onboarding processes for clients and sales staff, ensuring alignment with company objectives

Fostered strong relationships with C-suite level clients, serving as the primary point of contact and leveraging effective communication to drive satisfaction and retention and supported internal VP and sales team initiatives

Produced graphics utilizing Photoshop and Canva, while crafting content to resonate with target audiences

(Position ended due to budget cuts.)

Phonetree

Marketing Project & Events Manager

2015 - 2016

Employed Asana and Basecamp for meticulous marketing project management, overseeing a spectrum of initiatives ensuring alignment with scope, budget, and deadlines

Spearheaded website redesign projects and maintenance tasks using WordPress, optimizing user experience and brand consistency while adhering to project parameters and timelines

Utilized WordPress for redesigning and maintaining corporate website

Managed trade shows down to the logistics level and sales support

(Position ended due to budget cuts.)

Natuzzi Americas

Assistant Brand Manager

2010 - 2011

Managed marketing staff and marketing budgets, overseeing resource allocation and expenditure tracking, while ensuring accurate SAP upkeep for streamlined financial operations

Enforced brand standards and guidelines across North America, fostering brand consistency and integrity throughout all marketing initiatives and consumer touch points

Pioneered the development of streamlined processes and communication protocols, enhancing internal workflow efficiency and optimizing cross-functional collaboration

Innovated and implemented an internal tool for marketing requests, facilitating streamlined communication and project management, leading to increased productivity and responsiveness

(Position ended due to budget cuts.)

Silkroad

Marketing & Events Manager

2000 - 2006

Orchestrated seamless trade show experiences, managing registration, logistics, marketing materials, giveaways, product demos, sponsorships, staff agendas, and online promotion strategies to maximize event impact and ROI

Demonstrated proficiency in content creation and editing, coupled with adept graphics sourcing, to produce compelling marketing collateral that resonated with target audiences and reinforced brand messaging

Directed RFP responses, collaborating with cross-functional teams to deliver compelling and competitive proposals

Maintained Salesforce for accurate data management, providing vital support to executive and sales teams to drive strategic decision-making and sales performance

Managed website redesign, ensuring cohesive brand representation and enhanced user experience

Managed budgets, optimizing resource allocation to stay within financial constraints and maximize ROI

(Position ended due to budget cuts.)

EDUCATION

San Francisco State University

Bachelor of Arts in English Language Studies

South Carolina Governors School of Fine Arts

HS Diploma in Creative Writing

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