Digital Marketing

CORE AREAS OF EXPERTISE

Sales & Marketing

Business Development

Market Research & Intelligence

Digital & Online Marketing

Creative Content Writing

Lead Generation & Qualifications

Social Media Marketing

Promotional Activities

Cross-functional Coordination

Customer Success

Team Supervision

SOFT SKILLS BAROMETER

Highly Disciplined

Customer-Service Oriented

Resilience

Positive Approach

Reliable & Dependable

Team Player

EDUCATION

Masters in Women Studies &

Development Social Science: Panjab

University Mohali, Punjab in 2019

Post Graduate Diploma Advertising

and Public Relations: Panjab

University Chandigarh in 2015

Bachelor of Commerce: MCM DAV

College Chandigarh in 2014

Higher Secondary Certificate: GMSSS,

Chandigarh in 2011

Matrics: Doon International School,

Mohali in 2009

DILPREET KAUR

Mobile: 236-***-**** E-Mail: ****************@*****.*** Current Location: Surrey, BC

MARKETING / DIGITAL MARKETING SPECIALIST

Highly creative with experience in identifying target audiences and implementing marketing and digital campaigns that engage, inform, and motivate PROFILE SUMMARY

Creative and knowledgeable professional, with experience of over 1 year in driving data-driven marketing campaigns to generate interest in company products & services, with keen interest in developing career in different domains. Last associated with Idea Usher, Mohali, Punjab (India) as Digital Marketing Executive. Adroit in implementing marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Skilled relationship builder with proven ability to work with different personality styles. Accredited by peers, subordinates, senior leaders as well as clients for tenacity and the ability to gracefully handle the dynamics of a rapidly changing corporate environment. (Languages known- English, Punjabi, Hindi, Urdu) CAREER RECITAL

Aug 2020 - Feb 2021: Idea Usher, Mohali, Punjab as Digital Marketing Executive Measured and reported performance of all digital marketing campaigns and assessed against goals (ROI and KPIs)

Managed web presence and searched for shareable user-generated content across social channels

Identified trends & insights, and optimized spend and performance based on the insights; executed experiments & conversion tests

Held accountable for maintaining consistent brand voice and presence across all digital marketing campaigns

Reviewed and interpreted the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes

Steered wide gamut of tasks involved in branding, design and communications

Successful in improving the product awareness in markets by brand building and market development efforts

Tapped to analyze data to make informed marketing decisions

Actively involved in maintaining and editing digital assets viz. website, social media profiles and email marketing

Aug 2019 - Nov 2019: Unimarck Pharma India Ltd. as Executive Content Writer Served as Content Writer; wrote articles about skincare and beauty products with meta descriptions

Provided assistance in the website content development of a new product

Collaborated with Marketing Head for driving digital promotions and strategies for ecommerce market

INTERNSHIPS

Feb 2019 - Mar 2019: Adby Ventures as Content Writer (Product Marketing) Dec 2018 - Jan 2019: WedAbout as Content Writer

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