Pretoria Project Manager

I am driven, resilient and a results-orientated professional within the Marketing industry under the

Sponsorship, Content, Brand and Event Management domain. I am also a proven leader within the industry in successfully delivering complex marketing campaigns and projects, including developing high-level strategies and business cases. With over two decades of experience in Marketing, Sponsorship, Eventing, Brand and Project management, this has afforded me the opportunity to lead and successfully collaborate on initiatives that adds business value and growth. I am also passionate about people, and have coached staff and developed teams over the course of my career. I have also successful formulated, led and implemented marketing campaigns and large scale projects in South Africa, Kenya, Malawi and Botswana. LEONARD CARLS

EXPERIENCE

Self-employed- Marketing and Sponsorship

Consultant (2019- Current)

Frontiers Sport and Entertainment- Head of

the Sponsorship Activation & Projects

Division- Events (2012-2019)

Kaelo World-wide Media- Account

Director(2006-2012)

Afri- Communications- Marketing and

Project Manager(2005-2006)

TCH Bonisa-Senior Project Manager(2000-

2005)

ABSA Bank- Marketing Budget

Administrator –(1996-2000)

First National Bank- Home Loan Advisor

(1993-1996)

−

EDUCATION

Institute of Marketiing

Management Diploma

Applied Project Management

Certificate

Event Management Certificate

Diploma in Personnel

Management

Completed the following short

on-line courses:

Internet Marketing

Social Media Marketing

Cyber Security

Business Management

Self Employed: Marketing and Sponsorship Consultant (Feb 2019-Current)

− Conceptualise and implement marketing campaigns across all marketing channels on behalf of brands and clients.

− Identify and create relevant cost-effective marketing campaigns and projects that align with client business objectives.

− Advise and provide support on client marketing integration and roll-out plans.

− Strategic planning of brand messaging through owned and paid channels.

− Drive and direct client promotional and social media campaigns.

− Review and develop business cases for sponsorship, projects and events by reviewing suitable proposals that meet client’s business objectives.

− Develop, negotiate and manage sponsorship rights for several brands and rights holders.

− Effectively drive the implementation of client’s sponsorship and events programs.

− Maintain relationships with client third party agencies and internal teams to ensure maximum exposure for the brand.

− Analyse and report on the performance and efficiency of the campaigns. Highlights:

− Appointed on the Tshwabac (Tshwane Business and Agriculture Corporation) Executive Committee to led and effectively drive the entire marketing function of the Pretoria Show.

− Developed a sustainable financial module and funding strategy for the Pretoria Show.

− Formulated a sustainable branding solution for the SA Hockey that resulted in significant budget savings.

− Successfully managed the logistics and distribution of instore point of sale material for various brands. Key Competencies and

Skills:

Marketing

Sponsorship

Eventing and Activation

Project Management

Risk Management

Budget and Financial

Management

Brand Management

People Management

Stakeholder Engagement

PR and Communications

Strategic Partnering

Frontiers Sport and Entertainment- Head of the Sponsorship Activation and Project Division: Events

(July2012- Jan2019)

− Developed, led and managed the overall strategic and operational aspects of the division in line with the overall company strategy.

− Championed the effective implementation of the company’s Marketing, Sponsorship and Event management strategy with the emphasis on customer experience.

− Developed, agreed, communicated the roll-out of marketing campaigns, sponsorships and activation strategies that are consistent with clients corporate guidelines.

− Defined, implemented and monitored governance measures, structures and policies.

− Complete project management of marketing campaigns and large scale events for both external and internal clients.

− Devised, agreed, managed and reported on annual client marketing, sponsorship and event budgets.

− Commissioned, analysed and implement relevant marketing research.

− Developed, negotiated and managed sponsorship rights for a number of clients and right holders.

− Ensured marketing campaigns, sponsorship activations and events were implemented in line with global and local best practices.

− Established, and maintained relationships with key internal and external stakeholders

− Reviewed and identified key risks and dependencies and set migration measures.

− Ensured competitive buying for all marketing activities in conjunction with clients.

− Reviewed the team performance against agreed KPA’s and SLA compliance and made recommendations to implement initiatives to ensure team desired performance.

− Represented the division on Frontiers Executive Committee. Highlights:

− Overseen the most profitable division within the organisation over a number of years.

− Conceptualised and develop new revenue streams through the creation of new commercial opportunities and events.

− Successful led and collaborated client marketing campaigns and projects across South Africa and other African countries with both the private and public sector.

− Directed and led the Kenyan Athletics bid submission for the hosting of the IAAF Youth championship. ATTRIBUTES:

Strategic thinker

Sound understanding of

business

Ability to influencer

Diplomatic

Resilient

Flexible and adaptable

Able to work calmly under

pressure

Driven and confident

Solution orientated

Detail orientated

People and relationship

focused

Kaelo Worldwide Media- Account Director( Nov 2006-June 2012)

− Responsible for all strategic and operational aspects of key clients marketing campaigns and sponsorships.

− Spearheaded the client relationship on pitches/proposals for new and existing clients.

− Built and devised revenue pipelines against the financial plan and new business targets.

− Project management of all external and internal Marketing, sponsorship activation and events.

− Reviewed and negotiated sponsorship approaches against client corporate objectives.

− Devised, agreed, managed and reported on annual client marketing, sponsorship and event budgets.

− Ensured competitive buying for all marketing activities and collateral in conjunction with clients.

− Negotiated and managed sponsorship rights for both clients and rights holders.

− Ensured marketing campaigns, sponsorship activations and events were implemented to ensure maximum return of investment for clients.

− Reviewed the team performance against agreed KPA’s and implemented the necessary actions. Highlights:

− Created, reviewed and implemented a sponsorship blueprint that became the benchmark for sponsors within the industry.

− Directed and managed the entire Hyundai soccer world cup sponsorship activation programme which included merchandising, ticketing and gifting.

− Winner of employee of the year for three consecutive years. Afri- Communications- Marketing and Project Manager (Sept 2005-Oct 2006)

− To initiate and drive approved strategic marketing plans on behalf of clients.

− Managed and executed specialized marketing campaigns and bespoke events from concept to final production

− Developed and managed marketing campaign budgets and timelines. Highlights:

− Increased awareness by 30% on internal security awareness utilising a creative marketing campaign and activation.

#AboutMe

proudly south african

married

dad to 2 daughters

frequent traveller

love sport

enjoy reading and playing golf

love what I do

learning and growing

TCH Bonisa- Senior Project Manager (July 2000-Aug 2005)

− Ensured that the entire Project Management Team adhered to and delivered projects and campaigns within the agreed timeframes, budget and quality.

− Maintained customer relationships by successfully delivering on marketing campaigns and projects as well as providing continuous feedback and reporting.

− Reviewing creative material and make recommendations in line with the client requirements.

− Servicing and relationship building with major clients namely, Eskom, ABSA, SAA, Old Mutual, Mc Donald’s and LG Electronics to mention a few.

− Created and maintained project documentation, status reporting client communication and keeping stakeholders updated on the progress of campaigns and projects.

− Internal and external relationship management with suppliers, agencies and staff. Highlights:

o Developed and implemented an efficient workflow model which significantly raised service delivery by more than 50%.

o Successfully delivered marketing campaigns and projects for a number of blue chip clients and brands over a sustained period of time.

ABSA Bank – Marketing Budget Administrator (Nov 1996-June 2000) First National Bank- Home- Loan Adviser (March 1993- Oct 1996) My portfolio of key clients and stakeholders that I worked with in my career:

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