CAREER OBJECTIVE

CORE COMPETENCIES

Sales & Marketing

Conceptualized and implemented competitive B2B market strategy, resulting in the increase of portfolio sales from 9% to 27% in Brown Forman and from 40% to 51 % in Pernod Ricard. Moreover, width of distribution escalated from 85 institutional accounts to 175 and 69 to 121 accounts in Brown Forman and Pernod Ricard respectively.

Customer Relationship Management

Delivered high value services by efficiently managing 211 institutional accounts in Brown Forman and 127 accounts in Pernod Ricrad throughout the tenure. Nurtured and developed relationships with key decision makers.

Contract Management

Skilfully negotiated and managed strategic alliances while holding an annual marketing budget of INR 35 lacs in Brown Forman and INR 2 crores in Pernod Ricard. Always delivered on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI and Value share)

Brand Growth

Enhanced brand awareness by introducing NPD’s in the beverage menu’s, organizing educational trainings for F&B professionals, curating customized promotions and events, organizing guest bar shifts to be carried out by brand ambassadors and by designing incentive programs for distributor sales team.

Problem Solving

While practicing constructive feedback and organizational procedures, adeptly solved conflicts rising within the team and compliances regarding payments from customers to distributors.

Communication

Instinctively enhanced communication skills while focusing on active listening, building rapport and trust among the customers, marketing, finance and distribution partners.

Distributor Management

Coordinating with two distributors for BIO and BII segments to ensure custom and excise documentation is completed on time for convenient delivery of the liquor stock. Forecasting and stock planning with internal and distributor team on quarterly basis.

Team Motivation

My radical belief in 3 core values; Transparency, Innovation and Empathy had always helped me to motivate myself and team members. Moreover, peers and managers have always trusted me as a strategic advisor for planning sales & marketing activities.

SALES & MARKETING EXPERIENCE

Nov'20 – Present, CENTURION DETECTIVES (I) Pt. Ltd, India - Freelance Marketing Manager

Execute and manage security services contracts

Tender prospecting, segmenting and managing meetings with government organisations.

Working closely with the relevant SME's and Partners for any campaigns.

Proficient with GEM (Government e-marketplace portal) for bids submission and requirement analysis.

Apr'19 – Oct’20, PERNOD RICARD INDIA Pt. Ltd, India - Key Accounts Manager (Sales)

Consistently achieves brand distribution and visibility objectives based on organizational strategies.

Develops, initiate and monitor PJP (Permanent journey Plan) for self and team within the territory.

Builds excellent relationships with customers at all levels, with focus on brand building activities.

Regularly identifying, evaluating, and pursuing new business development opportunities

Implements and evaluates promotional activities in institutional outlets according to annual plan.

Routinely analysing competitive business and consumer trends in the market.

Manages annual brand promotion budget assigned to the territory.

Forecasting and stock planning with internal and distributor team on quarterly basis.

March'15 – Jan’19, BROWN FORMAN WORLDWIDE L.L.C, India - Territory Sales Manager

Consistently achieves brand distribution and visibility objectives based on organizational strategies.

Develops, initiate and monitor PJP (Permanent journey Plan) for self and team within the territory.

Builds excellent relationships with customers at all levels, with focus on brand building activities.

Regularly identifying, evaluating, and pursuing new business development opportunities

Implements and evaluates promotional activities in institutional outlets according to annual plan.

Routinely analysing competitive business and consumer trends in the market.

Manages annual brand promotion budget assigned to the territory while coordinating with the brand marketing team. Manages brand promotions within the budget assigned to the territory.

Organizing advocacy trainings for distributor and customer partners, including Travel Retail as required.

Forecasting and stock planning with internal and distributor team on quarterly basis.

Jul’13 - March'15, COSTA COFFEE, DEVYANI INTERNATIONAL Ltd. India - Restaurant Operations Manager

Conducting training session’s audits at store level to identify development opportunities and managing new & existing staff to handle the operations effectively.

Implementing the sales & marketing approaches / initiatives at store level.

Recruitment, interviewing & hiring of team members and conducting performance appraisals.

Monitoring & controlling P & L by following cash control procedures, maintaining the inventory level and maintaining registers & licenses.

Ensuring appropriate food quality and 100% customer satisfaction.

Assuring a safe working & customer experience environment by facilitating secured working behaviours of the team and using preventive maintenance plan.

Nov’11-Jun’13, MARRIOTT FOREST OF ARDEN, United Kingdom - Assistant Restaurant Manager

Led the Restaurant Team to ensure the proper implementation of operational standards

Operated Micros System to handle cash / pay as per pre-set procedures for the F&B department.

Effectively managed cellar inventory by focusing on FIFO and sales forecast techniques.

Trained associates to maintain service standards always through Passports to Success Program.

Assisted Food & Beverage Managers in carrying out constructive feedbacks during appraisals.

Strategically planned restaurant and bar operations, based on the events and occupancy details.

Responsible for maintaining and improving GSS (benchmark of the performance in Marriott International).

Jan’10-Sep’10, TRIDENT HOTEL, India - F & B Service Assistant

Jan’09-Dec’09, FORTUNE SELECT GLOBAL BY WELCOME GROUP, India – F&B Service Associate

Rendered specialized service to the guests by maintaining high standards of professionalism

Assisted the banquets staff in formal & cocktail parties

Involved in order taking & processing of bills while effectively handling guest complaints (all F&B areas)

Engaged handling bar operations while showcasing skills of mixology.

EDUCATION / CERTIFICATION

PMP training: Attained 35 PDU’s by successfully completing the PMP training from Simplilearn.

2015-16: PGDBA in "Marketing Management" from Symbiosis Centre of Distance Learning (SCDL)

2010-11: M.Sc. “International Hospitality Management” from Leeds Metropolitan University, U.K.

2006-09: B.A. “Hospitality & Catering Management” from Napier University Edinburgh, Scotland

Scaling new heights of success with smart work & dedication and leaving a mark of excellence on each step; aiming for middle level assignments in Sales & Marketing with a leading organization of repute.

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