Independent Consultant Wachusett

W. MICHAEL FISHER

* ********* ******, **********, ** 01545

C: 508-***-**** E: adosys@r.postjobfree.com

EXPERIENCE:

Cabelas Outfitters June 2019 Present

Retails Sales and Customer Service

Mondelez International /Nabisco USA August 2018 – June 2019 Service Representative

Merchandising of product in store .

Execution of sales plan and display placement to support advertised items Pepsi Cola Bottling Company, Worcester, MA March 2017 – August 2018 Independent Consultant, Local Distributorship

Develop and manage promotional strategies, advertising placements, and price and performance requirements.

Manage execution and distribution of new products introduced into the market segments

Create new marketing strategies, pricing programs pursuing a larger market share within area territory. Letica Food Service, Rochester, MI November 2000 – March 2017 Paper & Plastic thermoformed and injection molded food & beverage products National Account Manager

Manage established customer relations while continuing to expand the customer base

Existing customers within the territory: Dunkin Donut Brands, Brueggers Bagels, Stewart Shops, Papa Gino’s, D’Angelo’s Subs, Coca Cola, Pepsi Cola, Bunzl, AGAR Supply Eastern Bag & Paper, Arrow Paper.

Established Letica Corporation, in New England market as a competitive, reliable manufacturer in the paper and plastic food and beverage container industry

Assisted in the development of a new marketing concept working with the engineering group establishing Maui Cup as the first in the market with a traceable production date code on products.

Monitor competition in the market place while consulting with customers on new ideas and products while maintaining strong knowledge of the raw materials market conditions and understand the company’s production expenses

ACHIEVEMENTS:

Increased sales with the signing of Dunkin Donuts in 2002 nationwide. Awarded 100% of the paper hot cup/plastic lid business.

Project team for Dunkin Donuts to introduce 100% recycled coffee sleeve 2012 producing $1,000,000 in Incremental revenue.

Project team member in the development of a new Poly Propylene hot cup lid.

Increased customer base from $5,000,000 in 2000 to $15,500,000 in 2005, to $26,000,000 in 2017

Surpassed annual sales goals each year with the company.

Managed a growing territory of $35,000,000 annual sales. Pepsi Cola Bottling Company, Worcester MA May 1991 – November 2000 Business Development Manager

Key Account Manager for Wal Mart, BJ’s Wholesale Club, Sam’s, Target and other major retail outlets.

Manage and develop the New England Market. Annual distribution of over 500,000 cases of Pepsi products

(i.e. Pepsi Cola, Cadbury Schweppes, 7 UP, Ocean Spray Juices, Lipton Tea)

Develop and coordinate customer promotional strategies, advertising placements, and price and performance requirements. Accountable for execution and distribution of all new products introduced into the market segments

Research and analyze competitor activity. Create new marketing strategies, pricing programs in order to obtain a larger market share within territory.

EDUCATION:

Central New England College, Worcester, MA 1980 1982

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