Content Writing, SEO, SEM
Resume:
LIVE LINK PROFESSIONAL EXPERIENCE
***.******@*****.*** ABOUT ME
www.linkedin.com/in/nilanjan-sen/
Jamshedpur
Digital Marketing Specialist
Nilanjan Sen
I'm a digital marketing specialist with 6+ years of experience, the last 2 years of which have been in content writing. As an SEO content writer, I have
created engaging, optimised content across platforms that have helped increase brand awareness, organic traffic, and sales for diverse clients.
Outside of work, I constantly strive to adapt to new trends and integrate new skills.
Justdial Ltd., Jamshedpur (Remote)
Content Writer 11-March 2024-
Research, write, and proofread accurate &
interesting copies across all types of content writing verticals, such as Bizzinfo, Extended Core Footers, Seasonals, Tabs, and Long Form Core Footers.
Work on Self-Serv blogs and Listicles project.
Track SEO growth by culling out data from the
tools used internally and analysing it, followed by data-backed decisions to tweak the stream of
content production wherever needed.
Train the interns/trainee writers to follow the in- house stylesheet and industry best practices, as per company policies and the content strategy.
https://www.justdial.com/list/authors/nil
anjansen-180?wkwebview=1&source=7
- Continued to next page -
LIST OF CLIENTS
Authority Magnet, Jamshedpur
Content Writer/Editor 02-Feb 2023-30-Nov-2023
Created and edited content for BarGames101.com
that was related to bar games, entertainment, and
leisure activities.
Wrote a wide range of informative and entertaining content for Yardsurfer.com, with topics related to landscaping, gardening, and outdoor living.
Applied SEO best practices to improve content
visibility and ranking, resulting in increased organic traffic.
Analysed content performance using Google
Analytics and made data-driven decisions to
maximize engagement.
Mendine Pharmaeuticals, Kolkata
Club Central Hotel, Kolkata
Was responsible for creating graphics
and videos, and scheduling content to
be published on the company's social
media channels.
Also, developed their Website and was
responsible for optimising their website
for Search engine results pages(SERPs)
My responsibilities included developing
and publishing content on their social
media pages and managing their paid
social media advertising campaigns.
Thereafter I analysed their performance,
using tools such as Google Analytics.
Aastha Developers, Jamshedpur
I helped increase engagement on their
Facebook and Instagram pages, leading
to an increase in inquiries and
conversions for their real-estate projects.
- Continued to next page -
Digital Marketer 01-Jan 2020- 30-Jan 2023
Self-Employed
Reduced paid search budget by about 50% while
maintaining maximum effectiveness and adhering
to strict budgets.
Generated, edited, published and shared daily
content(original text, images, videos) to create
meaningful connections, resulting in an increase
of more than 100% in engagement(like, follow,
and share).
Increased website traffic by 45% (on an avg.) by
implementing a Google Ads campaign. Increased
customer acquisitions by 20% (on an avg.) and
decreased cost per acquisition (CPA) by 50%.
Wrote SEO-optimised content that helped
increase the number of backlinks from about 100
to 1900.
LIST OF WRITING PROJECTS
BarGames101.com
Yardsurfer.com
Flying Squirrel Holidays, Kolkata
I was responsible for creating content for
their blog, and social media pages and
marketing the content so as to attract
and retain a clearly defined audience.
Hotel Jiva, Jamshedpur
Responsible for creating and publishing
content, managing and growing the
company's social media presence, and
analyzing and reporting on the success
of their social media marketing efforts.
I was able to increase the number of
followers from 1000 to around 10000 in
the process.
Zeal IT Solutions (P) Ltd., Kolkata
Launched SEO campaign targeting high volume,
longtail Keywords that generated close to 1,000
visitors and about 10 customers per month.
Strategized, developed, and managed paid digital
campaigns across Google, Instagram, and
Facebook with an average monthly budget of
INR 50,000(approx.) resulting in an average of
INR 80,000 in monthly revenue.
Worked on-page SEO performance that resulted in
an improvement in monthly organic traffic by 22%.
Business Manager
SKILLS
EDUCATION
Content Writing
Social Media Marketing
Search Engine Optimization
Google Analytics
Paid Acquisition (Facebook,
Instagram, Google Ads etc.),
Kerala Samajam Model School,
Jamshedpur
I was responsible for managing the
company's presence on various social
media platforms, such as Facebook,
Instagram, and LinkedIn.
Post Graduate Diploma in Computer
Application(PGDCA), NIT, Jamshedpur
Google Certified(Adwords)
Bachelor of Science(Hons-Maths),
Ranchi University
10-May 2012- 20-Nov 2019
Contact this candidate