Chief Marketing Officer, VP Marketing, Creative Marketing Strategist

Laureen Peck

Mobile: 410-***-****

Email: ******@*****.***

Available to work remotely and/or in the Baltimore/Washington DC Metro Area. Marketing Leader and Creative Marketing Strategist View my marketing campaigns portfolio and learn about my approach @ https://brand-matters.net/ Overview

Senior-level executive with strong creative skills and more than 20 years of experience building B2B and B2C brands, including role as Chief Marketing Officer for a regional solar energy company. Expert at developing solutions that work to create brand awareness and grow sales revenue.

Proven track record reaching and influencing target audiences, penetrating new categories and geographic targets, growing awareness for new service offerings and products. Knowledgeable marketer of all facets of integrated marketing communications including brand building, mass advertising, direct marketing, promotion, digital and acquisition/retention/loyalty marketing.

Multi-channel experience addressing marketing communications challenges for clients representing a diverse range of categories including Non-profit, Start-ups, Renewable Energy, Energy Efficiency, Organic/Green Products, Associations, Government, Higher Education, Healthcare, IT, Finance and more. Experience

Solar Energy World: 2012- 2021 (9 years, 7 months) Chief Marketing Officer, May 2019 - July 2021: Head up marketing strategy and tactics for all Solar Energy World Offices and coverage areas in MD, DC, NJ, PA, DE, VA, FL and NC. Oversee $6.5 M regional marketing budget. Manage in-house Marketing team of 13 as well as multiple marketing/advertising vendors. Direct and develop creative messaging and visuals for brand and marketing communications. Vice President of Marketing & Director of Inside Sales, January 2012 - April 2019 Responsible for developing Solar Energy World’s marketing strategy, implementing all online and offline marketing, PR and advertising programs and overseeing a $5.3M marketing budget for the Maryland region. Supervise the Inside Sales Manager and staff and in-house Marketing teams in addition to managing several outside vendors and consultants. Position included developing creative strategy and concepts and hands-on ongoing campaign optimization and marketing data analysis. Acted as internal brand manager to assist outside sales team generate referrals and provide them with sales-focused communications and marketing tools. Ad Agencies, Production Companies and Marketing Communications Firms: 1992-2011 Held Various Leadership positions in Marketing, New Business Development and Communications serving clients in a variety of industries from CPG to education. Clients included the following:

Honeywell Utilities Solutions (BGE’s

PeakRewards energy saving program)

FirstEnergy’s Energy Savings Programs

UMBC

Bell Partners (Multi-family Real Estate)

SunEdison

Constellation Energy Services (Energy services,

efficiency & retrofitting)

Greystar Real Estate Partners.

Sunny Delight

Seventh Generation

Stonyfield Farms

National Geographic

Vita Foods

WellPet Inc.

Del Monte

Kettle Foods

Skinny Nutritional Corp

Method Products Inc

Suncoast Beverage Company

AARP

Southern California Edison

HSBC

Stonebridge Life (Aegon)

VTSF (Virginia Tobacco Settlement Fund)

Tyco ADT

Kraft Foods

Procter & Gamble

Interest.com

Phillips Foods

Telecommunications Systems

Xybernaut

Strayer University

Enterworks

Vocus

Pebble Beach Sportswear

Zon Cosmetics

Tate Access Flooring

Caliber Learning Systems

The Greater Baltimore Committee

Hewlett Packard

Allied Signal

IBAA Bancard

Kernan Hospital

Normandy Ford

Education

University of Maryland Baltimore County BA, Visual & Performing Arts Independent Studies – Ongoing

More Information

To view my employment history in its entirety, please go to https://www.linkedin.com/in/laureenpeck/ To view my portfolio, learn about my approach and more please go to https://brand-matters.net/

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