Product Development Manager

Gagandeep Kaur

Thousand Oaks, CA, ***** 424-***-****

*************@*****.*** www.linkedin.com/in/gagan-kaur-201989 Results-oriented professional with 5 years’ experience managing and delivering tech-savvy, error-free, and user-friendly products and handled concurrent projects from strategic inception to successful delivery. Reputation for proactive, performance-driven management across multiple functional areas. Experienced in startup, turnaround, and mature business environments.

Professional Development & Skills:

· Exploratory Data Analysis

· Google Analytics

· Tools & Technologies:

SPSS, Shopify, QuickBooks,

Full Contact, Project Libre,

Smartsheet, Jira, Qualtrics,

MailChimp, Survey Monkey,

Microsoft Office 365 (Word,

PowerPoint, Excel)

· Market Research

· Competitive Risk Analysis

· Strategic Planning

· Product Development

· Go- To- Market Strategy

· Product Management

· Business Strategy

· Lead Generation Management

· Product portfolio Management

· Cross-Functional Teams

· Leadership

· Negotiation

· Relationship Building

· Sales Management

· Strategic Marketing

· Sales & Distribution Planning

PROFESSIONAL EXPERIENCE

Product Development and Marketing Manager

Jilz Snackerz LLC, Oxnard, CA 4/2019 - 4/2020

Formulated new B2B channels, eCommerce strategy, and principals for value propositions. Directed the expansion of this FMCG company’s business partner and customer base.

• Carefully defined value proposition targeted diverse customer segments to help the brand design, develop and launch five new SKUs in the food sector

• Actively managed the entire product portfolio for the brand in terms of product configuration and revenue margin, considering the market share

• Collaborated with products' value chain partners to optimize margins to ensure product success per plan throughout its lifecycle.

• Designed and developed product development plan involving SKUs launch, packaging, user manuals, marketing, relaunching the new website, pricing strategies, and Go-To-Market Plan

• Helped the team with social media rebranding through diverse marketing campaigns; thus, Instagram followers grew from 15K to 35K in 6months.

• Oversaw various important processes, including new product introductions from concept to release, new supplier development, project organization, product launch, project budget reviews, vendor and contract negotiations, sales, and marketing collaboration.

Product Development Intern – Website, & Mobile eCommerce Motor Vehicle Software Corporation (MVSC) Agoura Hills, CA 05/2019 – 08/2019 Project 1- New Product Development

• Linked business opportunities and determined market needs and created a business plan for the new product

(expansion into new states).

• Determined customers' needs and assessed market competition by comparing the company's product to competitors' products.

• Collected, analyzed, interpreted conclusions, and made recommendations & proposed go-to-market strategy for the new products. (Market research and comparative analysis)

• Identified new opportunities and threats for launching the product in new markets.

• Developed product pricing proposal by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders and reviewed the proposal with the executive team. Forecasted financial projections; preparing return-on-investment analyses and establishing time schedules to bring to turn company goals into a specific target.

• Determined operational requirements information by scheduling and assigning employees, following up on work results.

Project 2- Assisting in product development, providing research support on a project related to the EVR program.

• Planned the introduction of product enhancements to maximize profitability.

• Streamlined the communication between developers and marketing on where we stand with state approvals and implementation of the MVR integration.

• Documented the existing pricing structure and put together a preliminary plan for rollout. Graduate Research Assistant – Research, CRM, Negotiation, Time Management Cal Lutheran University, Thousand Oaks, CA 02/2017 – 08/2018 Refugees, agency, and immigration policy – the unholy trinity of our times:

• Research for the book Projects - peer-reviewed articles & Journals (Primary & Secondary).

• Content analysis of 100 articles.

• Rationale and sampling methodology – purposive sampling, focusing on top papers in each language (period of over 6 months)

• Theory construction, Literature review & analysis of Refugees in Europe and the USA and how they are represented.

• Usage of Discourse Analysis as a tool to analyze the discourse of how refugees are constructed in contemporary media.

Nonprofit leaders

• Extraction of abstracts and Analysis of 100 articles Aided with additional data sources, analysis tools, and conclusions using different sampling methodologies. Project 2 12/2017- 02/2018

• Database update of contacts in Full Contacts for lead generation

• Customer Relationship Management

• Data Migration, survey analysis

• Modified methodologies to improve the quality, accuracy, and usefulness of data. Project 3 02/2017- 11/2017

• Aided with the execution of planned Executive Talent Management Event including research and timeline development & management.

• Contact Management

• Negotiated contracts and costs.

• Social media communication

• Infographics and analysis

Product Analyst

European Travel Mart Uxbridge, London, UK 05/2012- 10/2014 Directed the expansion of this travelling company’s business partner and customer base. Established commercial sales, new channel development and marketing strategy.

• Managed future and existing assigned products, set objectives, milestones, and reports on performance.

• Overseen development of advertising, public relations, and all marketing communications to meet product objectives.

• Lead teams in developing and defining business requirements for retention products.

• Ensured revenue and customer satisfaction goals are met.

• Determined customers' needs and desires by specifying the research needed to obtain market information. Provided customers with real and effective solutions after determining the customer's needs.

• Recommended the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.

• Assessed market competition by comparing the company's product to competitors' products.

• Determined product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

HR Administrative Assistant

Muffin Break High Wycombe, UK 05/2011- 04/2012

• Responsible for interviewing and hiring employees.

• Training and development

• Compensation Management

• Employee welfare and benefits

• Conflict Management

Product Operation & Marketing Specialist Management & eCommerce European Destination High Wycombe, UK 05/2010-05/2011

• Managed a team of 12 sales representatives, monitoring their performance and development.

• Analyzed sales and marketing reports identifying opportunities to drive sales and client satisfaction.

• Using market research information and analyzed findings to understand customers, market opportunities, and to guide decisions.

• Built an exclusive private client base by participating in trade fairs seminars to enhance new business opportunities.

• Understood the client requests, produce a quote, negotiate costs and close agreements.

• Built and maintain strong, long-lasting customer relationships.

• Alerted clients to new or improved products/services COMMUNITY INVOLVEMENT

Food Share Ventura: Volunteer 2019

EDUCATION

Doctorate in Business Intelligence and Data Analytics Present Westcliff University, Irvine, CA, USA

MBA with specialization in Marketing Aug 2018

California Lutheran University, Thousand Oaks, CA

MSc. in International Business and Management May 2011 Bucks New University, London, United Kingdom

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