Content Marketing Specialist

Zoe Rose Harness

*** *. *** **. *********, NC, **202

951-***-**** **************@*****.***

EDUCATION

Hillsdale College Graduation May 2018

Double Major: Political Philosophy, Mass Communications

WORK EXPERIENCE

BootayBag, Charlotte, NC Content Coordinator 2020- Present

●Implement systems to execute 15 photoshoots per month across the US to create content for monthly style collections

●Provide creative direction for content curation by providing guides for photographers, graphic designers, and agency partners

●Curate content for social media, website, email campaigns, and other marketing channels to promote upcoming styles

●Write copy for marketing campaigns in email and digital advertising as well as website product descriptions and social media posts

●Create BootayBag Brand Guide and Pitch Decks for Content Creator Program

●Collate a network of photographers, models, locations, and influencers who create monthly and quarterly content for various marketing channels

Clemson University, Clemson, SC Programs Coordinator 2019-2020

●Create digital marketing campaign for the Lyceum Scholars Program, leading to 642 applications for 10 spots

●Implement recruiting strategies for Lyceum Scholars Program, recruitment initiatives increased yield of top candidates by 500%

●Point of contact for students, parents, and schools throughout the application and recruiting process

●Develop copy for partner organizations and coordinate cross-promotional opportunities

●Design, write, and publish Annual Report for distribution to Board of Directors and donor database of 500+

Michigan State Legislature, Lansing, MI Director of Constituent Relations 2018- 2019

●Research and respond via phone and email to over 20 constituent inquiries daily regarding legislative policy and state programs

●Create Representative’s newsletters, press releases, and social media campaigns to drive awareness and promote initiatives

●Organize and advertise local “Office Hours” and other community engagement events

●Build and foster connections with business and government leaders through consistent outreach

Cato Institute, Washington, D.C. Media Relations Intern 2017

●Compile daily summaries of Cato citations and media appearances to track Institute’s influence

●Answer incoming media inquiries and direct requests to the appropriate department

●Edit op-eds by scholars for national publication to ensure clarity of messaging

●Curate social media content for HumanProgress.org

Office of the Mayor, Riverside, CA Strategic Communications Intern Summers 2015- 2016

●Develop Message Deck for Strategic Priorities

●“Message Deck” is standardized talking points for Mayor and all his Office staff

●Create content and edit Mayor’s newsletter and press releases

●Envision and produce 52-week “Humans of Riverside” social media campaign to foster personal connection between Mayor and his constituents

Teen Wisdom and Other Oxymorons Author 2013

●Authored and published a memoir of cultural encounters visiting all 50 States

●Paperback published and marketed through Amazon and other online retailers as fundraiser for Operation SafeHouse, a shelter for at-risk teens

TECHNICAL SKILLS

Microsoft Office Suite

Google Suite

Adobe Creative Cloud

Content Editing and Proofreading

CRM software (Slate, Salesforce, EngagmentHQ)

ENCO Systems, Digital Audio Delivery (Automation)

Natural Log Broadcast

Canva Graphic

Google Analytics

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