Content Marketer Strategist

Profile

Experienced content strategist, storyteller, digital marketer, manager and successful startup entrepreneur with strong track record creating digital content that meets business goals for awareness, reach, engagement, and conversion. Experience with infographics, videos, eBooks, white papers, slide presentations, interactive web experiences.

Experience

FREELANCE CONTENT STRATEGIST, — JUNE 2018-PRESENT

Experienced and award winning content strategist, content marketer, storyteller, data expert and producer of infographics, videos, slide presentations, interactive web experiences. Available for short and long term consulting engagements.

DIRECTOR OF CONTENT MARKETING, ALATION, — OCTOBER 2016-JUNE 2018

Head up all content strategy and content marketing efforts for emerging big data startup,. Produce infographics, video testimonials for the web and trade-shows, white papers, slide presentations, and more.Coordinate outside vendors (writers, designers, video producers). Liaison to outside PR Agency working on thought leadership and articles for placement.

DIRECTOR OF CONTENT MARKETING, LYNDA.COM AT LINKEDIN — JULY 2015-OCTOBER 2016

Led content marketing and social media for Lynda.com online education, reporting to VP of Marketing. Lynda,com produces videos for consumers looking to further their education. Role primarily focused on driving new customer acquisition and increased participation in online marketplace of courses.

Managed team of five. Produced collateral in the form of infographics, slide presentations, and video to support "Happiness At Work" campaign which lead to $1 million in revenue.

Led marketing efforts to bring Lynda.com authors into LinkedIn Influencers program and developed prototype marketing program.

CHIEF CONTENT OFFICER AND CO-FOUNDER, VISUAL.LY MARCH 2011-MARCH 2015

Led content strategy, content marketing, and social media for fast growing cloud based creative agency and online marketplace helping brands tell their stories through data-driven and visual content. Clients included Oracle, Cisco, Domo, Microsoft, and Dell. Award winning executive producer of "Morton Salt Girl 100th Birthday" (Gold and Silver at The 6th Cannes Corporate Media & TV Awards 2015). Visual.ly raised $15 million in several rounds from 500 Startups, SoftTech, Crosslink Capital, and others, including prominent angel investors and was acquired by Scribble Live in January, 2016.

EDITOR-IN-CHIEF, INTUIT NOVEMBER 2009-MARCH 2011

Joined Intuit following the acquisition of prior company, Mint.com for $170 million. Led content strategy, content marketing, and social media for consumer aimed personal finance products (primarily Mint.com and Quicken.com). Built content partnerships for personal finance division.

EDITOR, MINT.COM AUGUST 2008- NOVEMBER 2009

Employee #18 at consumer aimed personal finance software company Mint.com. Developed pioneering content strategy including data-driven marketing, content marketing through infographics, video and other kinds of journalistic content. Created and ran MediaPost OMMA Award winning website. Mint.com was acquired by competitor Intuit in November 2009.

Education

San Jose State University, San Jose, CA — BA Journalism 1982

Lee Sherman

415-***-**** ****************@*****.*** 2201 Larkin Street, San Francisco, CA 94109

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