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Muntinlupa Alabang

Muntinlupa, Philippines
September 14, 2021

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Honey Hansel Inocentes Hernaez

Muntinlupa City **70


A professional with 19 years of progressive sales responsibility, having a track record of maximizing revenue, expanding market share and effective in developing relationships with higher management levels, multi faceted, efficient and reliable.

Has concrete experience in supporting Sales Executives and Managers to improve the Company's internal operations. Previous ten years have been spent in the Retail Industry, respected by clients, peers and senior leaders for my commitment to drive results and transform concepts into reality.

Proficient in all standard office computer software, recruitment process and account management. Diversified skill sets covering administrative support, client management with excellent inter-personal, phone and digital communication skills.


OPERATIONS MANAGER - Events Management

Flower Child Garden Muntinlupa - January 2013 to Present

Job Scope:

I handle primarily all the events managing of the Flower Child Garden Company. I make sure that the company will bring

to the city of Muntinlupa a new breath of air in the event planning and managing market, by combining old fashioned values, going the extra mile, and the use of cutting edge event-planning and managing techniques, and lead the market in providing the same quality results, every time.

My duties and responsibilities include making sure that in an ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential to my job and I work hard and strive to be the best choice of clients by helping to ease their event planning and managing burden. Through consistent and predictable professionalism, I ensure a worry and hassle-free event at a reasonable price. I make it a point to do the same predictable and professional working environment to our employees and contracted vendors, and justly compensating them for their services.


Homeworld Southmall Las Piñas - October 2011-January 2013

Job Scope:

I am responsible for the administrative and functional direction to all branch employees. I am the person authorized to handle financial aspects of the branch and the person assigned to guide, train and supervise all the junior managers. It is my duty to plan the allocations of merchandise across the branch departments and monitor the sales performance through business reviews, study various reports. Prepare buy plans, select and order samples, recommend pricing of merchandise to protect sales and gross margins, inspect the store/banch for proper implementation of merchandise display, lay-out, and its visuals.

Also part of my job is to perform recruitment and selection of Junior Managers, oversee the career path and evaluation of store personnel to ensure productivity and competence at the store level. Generally, I am responsible for the overall operations of the branch.

AREA SALES MANAGER - Operations and Marketing

Technotime Retailers Corporation Pasig - February 2011 to October 2011

Job Scope:

I am responsible for driving the profits of the branch, by guarding brand integrity and communicating a consistent brand message to the customer, ensure that merchandise appears in the right stores at the right time and in the right quantities. Reforecast sales plan every period to ensure to have the correct inventory level for the entire season.

I deal with staffing issues such as interviewing potential staff, conduct appraisals and review performance, as well as providing and organising trainings. I monitor standards for quality, customer service and health and safety are met;

Resolving health and safety, legal and security issues and respond to customer complaints and comments;


ZARA Singapore - January 2007 to January 2011

Job Scope:

I am responsible for managing and motivating a team to increase sales and ensure efficiency; Managing stock levels and making key decisions about stock control; I analyse sales figures and forecasting future sales volumes to maximize profits. Monitor and interpret trends to facilitate planning, using information technology to record sales figures for data analysis. I attend chairing meetings and updating colleagues on business performance, new initiatives and other pertinent issues; tour the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues; maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiative and monitor what local competitors are doing; initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market;


SM Department Store Sucat Parañaque - September 2005 to January 2007

Job Scope:

As a Department Manager I am responsible for planning, controlling and directing selling activities and personnel for the attainment of sales target. I managed different kinds of people, did their performance appraisals and interviews. I handled 11 different departments in the department store, namely ladies, men's, accessories, bags, snacks, record bar, children's etc. for the whole 2 years of my stay in the said department store. I was also assigned as the Branch cheering coordinator and trainer for the Branch SOOP(Selling Operations Orientation Procedure). Being the branch trainer, it was not easy since I need to feed all newly hired employees with the different procedures of the company and at the same time be well versed on the company's rules and regulation

STORE MANAGER - Store Operations

San Miguel Food Shop Alabang - 2004 to 2005

Job Scope:

As a manager I maintain an effective floor supervision, control during shift, prepares purchase orders, commissary billings and receives daily deliveries and check the quality, price and storage. I update and submit monthly reports on product movement and percentage contribution on sales It is my duty to disseminate new policies and guidelines and reviews subordinates compliance to company rules and regulations; investigates incidents of violations and recommends disciplinary action, checks on and improves subordinates merchandise knowledge, selling techniques and merchandise presentation skills to improve their selling opportunities and evaluate employee performance, recommends promotion, transfer and dismissal; undertakes employee guidance and counselling to discuss expectations and performance standard.

COMMUNITY WORKER - Special Project Division

Municipality of Muntinlupa - 2002 to 2004

Job Scope:

I monitors overall preparation of budget and expenses for proposal and done projects.

CUSTOMER SERVICE - Operator/Executive Assistant

Philippine Veterans Bank Makati - 2001 to 2002

Job Scope:

I do updates, submit monthly report and assist clients with inquiries particularly veterans.

TUTOR – Foreign Tutorial

Number Works Alabang - 2000 to 2001

Job Scope:

I Handle children ages 3 to 10 years old, through hands-on tutorials (most of which are Foreigners).


BSBA in Management

De La Salle University 1993

Primary and Secondary Education

Elizabeth Seton School BF. Resort, Las Piñas - 1981 to 1991


Microsoft Excel (10+ years),

Microsoft Windows (10+ years),

MS Excel (10+ years),

MS Powerpoint (10+ years), MS Word (10+ years)



International Order of Jobs Daughters, Bacoor City - ORDER OF JOBS DAUGHTERS - Majority Member



Computer Skills

Microsoft Windows, MS Word, MS Excel, MS Powerpoint

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