Information Officer Chief
Resume:
Karen Spiller Tiano
** ******** **., *********, ** 03054
**********@*****.*** linkedin.com/in/karenspillertiano
Communication Strategist
Results-driven communication leader and award-winning journalist with extensive executive communication and public relations experience. Unique background includes a decade of print and broadcast journalism experience and leadership roles at two multinational corporations. Skilled at writing, editing, building brand awareness and driving business growth.
Professional Experience
global head of public relations
MilliporeSigma Burlington, MA
2016-2021
Led global external communication activities for a $9 billion science and technology company. Served as a strategic business partner and trusted coach to the company’s chief information officer.
Specific Accomplishments Include:
oMedia Relations: Directed all media relations activities for the business, which spans 59 locations globally. Generated an average of 15 original media articles per month in top media outlets – exceeding key performance indicators. Wrote and edited all company news releases to promote, protect and build company brand awareness. Developed the company’s first in-house writing style guide.
KEY ACHIEVEMENT: Improved company’s media list by addin gmore than 50 new global journalist contacts. Delivered 12 top-tier interviews for our CEO in a six-month span, one out of every three pitches resulting in an interview. Subsequent national and international news coverage generated millions of dollars in advertising-value gains.
oExternal Communication: Created and executed the external communication strategy and framework for the business, with 23,000 global employees.
KEY ACHIEVEMENT: Helped place MilliporeSigma on the map as a top provider of laboratory materials in the fight against Covid-19, with customers learning about offerings from the team’s PR efforts – a direct link between the communication plan and increased business revenue.
KEY ACHIEVEMENT: Increased Gene Editing & Novel Modality business by 20 percent by creating and implementing a strategic external communication plan.
oDigital: Built global brand awareness among multiple stakeholder audiences using video, podcast and website content. Helped increase Twitter channel engagements by 5 percent year-over-year.
KEY ACHIEVEMENT: Communication plan increased overall social media engagement 34 percent.
Communication Business Partner MilliporeSigma Burlington, MA 2014-2016
oC-Suite Liaising/ Executive communication: Developed strategic external communication plans working with C-level and senior VP-level colleagues. Provided media training to executive leadership in preparation for interviews and speaking engagements. Served as the voice of the Chief Information Officer and Executive Vice President in external and internal communication. Produced executive summaries and briefed the CEO on issues and projects. Served as a critical member of the Lab business and CIO leadership teams. In addition, served several cross-functional leaders, ranging from heads of Sales and Service to Commercial Operations, both in North America and Latin America. Increased U.S. site internal communication from zero stories per quarter to three quality articles per quarter. Wrote winning submissions for external awards, including The Boston Globe’s “Top Places to Work,” one of several awards won each year during my service.
oPeople: Managed department interns, serving as mentor and leader and ensuring they experienced exciting, challenging projects.
Processes: Developed, delivered and implemented new press release review and approval process to facilitate news flow and dissemination across the company.
KEY ACHIEVEMENT: Led external communication for merger and acquisition activity in 2015 when parent company Merck KGaA, Darmstadt, Germany, purchased Sigma-Aldrich Corp for $17 billion.
analyst, strategic communication
CONVERSE NORTH ANDOVER, MA
2013 – 2014
Led strategic communication through the creation, implementation and execution of compelling internal communication plans.
Specific Accomplishments Include:
oChange Management: Led change management internal communication as the company underwent a major change of its Enterprise Resource Planning system.
KEY ACHIEVEMENT: Helped design and deploy from scratch a new, interactive intranet platform for effective employee engagement.
oBusiness Partner: Developed and nurtured relationships with other business partners across parent company Nike to deliver strategic plans.
senior manager, external communication
Bae Systems Nashua, NH
2006 – 2013
Created and oversaw the execution of campaigns to bring corporate messaging and information of a defense and aerospace company to external audiences globally, driving business results.
Specific Accomplishments Include:
oCommunication Strategy: Led and mentored a team of communicators in the areas of media relations, social media and global trade shows. Served as the lead trade show media strategist for the sector.
oInvestor Relations: Served as investor relations contact, developed communication strategies for acquisitions, joint ventures and partnerships in a variety of regulatory environments.
oMedia Relations: Increased the number of earned, original media articles by 10 percent year-over-year.
KEY ACHIEVEMENT: Secured a cover story on the company’s top strategic growth program in Aviation Week & Space Technology magazine.
oWriter & Editor: Wrote and edited news releases, corporate backgrounders, corporate messaging and Q&A documents, website collateral and feature stories.
KEY ACHIEVEMENT: Created news scripts and anchored the company’s internal and external video news program, “BAE Systems First Look.”
BUSINESS REPORTER THE TELEGRAPH Nashua, NH 1998-2006
ON-AIR REPORTER WNDS-TV Derry, NH 2005-2006
ASSIGNMENT EDITOR WMUR-TV MaNchestER, NH 1997 - 1998
Education
B.A. ENGLISH / JOURNALISM
University of New Hampshire Durham, NH graduated cum laude
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