Smitenkumar shah
Cookeville, TN *****
***********@*****.***
PROFESSIONAL SUMMARY:
6+ Years of Experience working as a SEO Analyst.
Helping various clients build out analytics solutions, media plans, client facing media proposals, email optimizations and marketing plans, competitive intelligence audits, among other things.
Manage digital media operations team responsible for SEO, SEM, Google Ads, Google Analytics, Google Business, Bing Search Console
Provide strategic and tactical guidance on media, creative and brand best practices/ guidelines, both internally and externally
Design and deliver insightful reporting that communicates performance and provides actionable optimizations as well as automated dashboards.
Also confident of my ability to work in a team
PROFESSIONAL SKILLS:
SEO Analyst
HTML, XHTML, CSS, MY SQL, MS-Access,
Java Script, VB Script, AJAX, XML.SEO, SMO, Digital Marketing, Google/Bing/Yahoo/FB/Insta Audit and Promotion tools
Editor, Tools & Package: Dream weaver, MS-Office, Photoshop, Flash 8.0, Coral Draw, Microsoft Office,
Google Ads, Google Analytics, Google Business, Bing Search Console
Keyword Research and optimization
On page Optimization
Keyword Management
Page Optimization
URL Optimization
Off Page Optimization
Blog
Article
URL Submission
Google Ads Maintained proficiency in Google Analytics
Facebook Organic Lead
Facebook, Insta Paid Lead Promotion
PROFESSIONAL EXPERIENCE:
Platinum Developers, Cookeville, TN May21-Present
SEO and SMO
Actuate best practices across media stack including Google Analytics Google Ads, Google Analytics, Google Business, Bing Search Console and Paid Media platforms
Enhanced marketing channel tracking using processing rules, tracking code
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Keeping up to date with new trends and best SEO practices.
Keryar, India Dec2018-May21
Sr. SEO Analyst
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Maintain proficiency in the following programs/platforms: SQL Server Management Studio (SSMS), Google Analytics, and Microsoft Excel.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Maintained proficiency in Google Analytics
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Research and administer social media tools in support of clients’ social media strategy
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Saurabh Web Solution, Gujarat, India Feb2014- Nov2018
SEO Analyst
Conducting keyword research using dedicated software, and generating new keyword ideas.
Analyzing website and social media pages, then making recommendations for improvement.
Monitoring website traffic, search results, and developing strategies.
Generating content ideas and delegating these to the team.
Overseeing content creation and offering suggestions.
Updating outdated content.
Optimizing pages for desktop, tablet, and mobile use.
Developing link-building strategies.
Managing paid search campaigns.
Keeping up to date with new trends and best SEO practices.
EDUCATION
MSC(IT) from Sardar Patel University, VUNagar, GJ, India in 2013
B.Sc(CS) from S.P University, Anand, GJ, India in 2010
Google Digital Garage Certified exam as on 07th April 2021