DAVID DANIEL HENDRICKS
Lansdowne, Cape Town
Meticulous writer with broad-based success in content creation and SEO copywriting to drive audience engagement and optimise brand reach on digital platforms. Well-versed in aligning content to brand messaging and managing company blogs. Leverage coding knowledge and understanding of digital tools to successfully manage social media content. Analyse content performance to inform strategy for audience growth. Resilient and adaptable utilising expert communication to establish effective professional relationships and support achievement of client goals. Highly skilled in use of Microsoft Office, WordPress, and Google Docs.
Bachelor of Arts in Language and Literature with specialisation in creative writing
University of South Africa, Cape Town, 2014
Livingstone High School, Cape Town, 2003
Areas of Expertise
Mango5, Airport Industria 7/2020-8/2020
Created new resumes/CVs and cover letters for clients across the world. Utilised Microsoft Word to construct documents.
Travelstart, Gardens 4/2017-4/2020
SEO Content Writer
Generated content for landing pages and blog of Travelstart. Carried out proofreading for fellow writers. Applied Google Keyword Planner to source additional keywords for blog posts.
Achieved status as most productive member of SEO team in 2017.
Assisted in onboarding new writers.
Introduced word count tool for documents edited with Track Changes.
Implemented html coding to fix issues when creating content for company blog.
Virtual Designs, Parklands 9/2014-11/2016
Produced content for clients’ websites (repair services, maintenance services, cleaning services, etc). Constructed property descriptions and rewrote existing property descriptions in order to make all content across website unique. Created content for blog of main client (My Leisure Group). Oversaw running of Facebook pages of various websites owned by My Leisure Group.
Karma Digital Media, Gardens 7/2014-8/2014
Generated copy for various clients. Provided proofreading service for team. Managed Twitter account of JobVine (owned by Karma Digital Media).
Previously held role of Marketing Assistant Intern in December 2013.
7days, Woodstock 1/2014-6/2014
Produced content for car dealerships and vehicles. Maintained company blog. Constructed copy for monthly newsletter to clients.
Mediatorr Digital Marketing, Glencairn 3/2013-4/2013
Created articles for diverse array of websites owned by company.
Coder, TNS, Claremont