Digital Marketer

Malki Ehrlich Location: Israel Mobile: +972-********* E-mail: *******@*****.***

B2B/B2C Digital Marketing Strategist 2018 to date

Working directly with major brands. Such as Allot, Sisense, Binah.

Projects were directly overseen at each stage of planning, strategy, implementation and evaluation.

Designed implemented social media strategy for branding, demand gen, and employer branding. Search Engine Marketing Management. Social advertising campaigns on Facebook, Instagram, LinkedIn and Twitter. Created automated drip email campaigns targeted at nurturing prospects.

B2B/B2C Marketing Communications Manager 2016 – 2018

Ginger Software Grammar Checker Software

Revitalized the affiliate program in coordination with numerous vendors and partners. Worked closely with the SEO team on improving and optimizing the content. Initiated a series of successful lead generation with the application of organic channel traffic & paid channels such as, Facebook ads and Google Ad-words campaigns.

B2B Marketing Strategist 2015 – 2016

Particular Software, Distributed Systems

Generated new leads by vigilantly managing data collection/analysis, and developing existing campaigns on multiple social media platforms. Created, led, and managed projects which continue to foster community engagement and growth. Planned and organized showcasing of Particular Software at international conferences, courses and events.

B2C Digital Marketing Acquisition 2012 – 2015

Fiverr International Limited, Online Marketplace

Single-handedly constructed an enormous database of valuable media partners, and arranged media placements on a CPM, CPC, CPA, CPL, and CPV basis. Enlisted SEO articles and freelance blog writers, handling communications with both B2B and B2C partners. Utilized Google web analytics and usability testing (dimension/metric analysis), also demonstrating a deep understanding of online traffic, social media, acquisitions and optimization.

B2B Media Buyer 2011 – 2012

AfterDownload LTD, Software Network

Worked on building a leading marketplace in the online advertising industry; successfully marketed the most advanced monetized installer to top download portals, recruited new premium partners, and managed numerous accounts for outreach and effectiveness. Analyzed running time metrics to ensure advertiser campaigns were optimized, while the campaigns were live. Discovered new audiences via programmatic media buying across various online channels. Enlisted new toolbars and created customized ad buttons, making sure not to affect the user LTV.

B2C Affiliate Marketing 2009 – 2011

Babylon LTD Translation Software

Recruited new affiliates via social media networks, blogs, and web search. Vetted and managed all elements of affiliate accounts by working with internal ad servers, and affiliates’ third-party servers and systems reports. Ensured smooth campaign delivery, mitigating discrepancies for maximum ROI. Further Managed campaigns with regards to pricing, creative execution, pacing, delivery and reporting.

Education

2009 - 2010 EPS College – Graphic Design & Online Marketing.

2007 - 2008 Atid College – Conference & Event Management.

2000 - 2002 Seminary – Marketing Diploma

Languages

English: mother tongue Hebrew: proficient

Skills and competencies

Great communication skills. Love working with people!

Proficiency with most CRM's CMS and Google Analytics.

Organized, self-starter, fast learner with strong interest and enthusiasm attaining knowledge.

Skilled with social media automation software and apps: Hootsuite, Buffer & HubSpot.

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