I'm a storyteller, content leader, and social media aficionado with more than a

decade of experience growing strong communities, launching magnetic campaigns, and creatively engaging consumers. A published author, experienced manager, community builder, innovative strategist, and next-level communicator, I love connecting with people both on and offline.

(Also, I play a pretty mean ukulele.)

G R E T C H E N F O X

content • l eadership • community

E X P E R I E N C E

Yelp • Senior Community & Marketing Director (2013-2021) Senior digital marketing & community engagement director for Yelp 400% growth of the Northern VA Yelp Elite Squad (1000+ superuser community) Managed a high-performing team of direct reports: marketing assistants, community coordinators, photographers, brand ambassadors, interns, and community ambassadors Social media manager, strategist, and content creator; launched & grew @yelpnova IG from 0-10k Designed and implemented dozens of digital, OOH, and experiential marketing campaigns Highly experienced event planner; executed 50 - 2000 attendee community events 3-6x a month Represented Yelp to local businesses, BIDs, agencies, and organizations, as well as the 1MM+ strong Yelp community in Northern Virginia

Wrote & published Local Yelp email newsletter (400,000+ subscribers) and Elite Emails weekly On-demand crisis communication, brand management, PR, and media relations Graphic design: created hundreds of visual assets used across content streams Advancement & promotion timeline: Community Manager (2013-2014), Sr. Community Manager

(2014-2016), Community Director (2016-2019), Sr. Community Director (2019-2021) E X P E R T I S E

Content Strategy

Digital Marketing

Social Media Strategy

Visual Design

Brand Development

Storytelling

Writing

Editing

Community Management

Internal/External Comms

Content Creation

Brand Awareness

Public Relations

Media Relations

Crisis Communication

Team Leadership

Project Management

Program Management

Event Planning

Experiential Marketing

Surprise.com • Director of Content Marketing (2021-present) Head of content for flagship B2B SaaS workplace solution, Surprise for Teams Designed, developed, and launched Surprise's self-hosted blog (WordPress CMS) Developed and manages Surprise's content strategy, asset development, editorial calendar, social media calendar, and creative/brand assets

Writes and edits articles, white papers, social media content, UI/UX copy (B2B, SaaS, business practices, and workplace-centered content)

Built and manages a highly skilled team of writers, editors, digital strategists, social media specialists, and content producers

Created and maintains company brand book, voice & style guide, grammar & syntax guidelines Integrates SEO, search ranking, and social media algorithmic best practices Leads brand awareness and community engagement efforts across all major social media channels adoky3@r.postjobfree.com • 703-***-**** • falls church, va portfolio: gretchenpowellfox.com

G R E T C H E N F O X

content • l eadership • community

gretcheninbetween.com • Owner/Blogger (2010-2019)

Created, designed, wrote, photographed, and edited blog content covering the topics of motherhood, parenting, body image, body positivity, healthy living, food, mental health, wellness Performed brand development, social media and custom content campaign design, content marketing, and social media marketing for the blog, as well as clients like Blue Diamond and V8 Extensive WordPress CMS experience

URS Corporation • Program Analyst (2011-2013)

Program and project manager for contract administration for 1000+ employee FAA contract Performed technical writing, travel and budget management, business services, office operations AECOM • HR Assistant (2010-2011)

Performed HR processing, recruiting, policy creation, and technical writing for FS government contract with 500+ employees

E D U C A T I O N

James Madison University, B.A. Communication Studies (2009) Cvent • Product Consultant (2009-2010)

Dedicated SaaS client services representative for 500 hotel and meeting planner clients A D D I T I O N A L E X P E R I E N C E

Google Analytics

Tableau

Salesforce

Jira

Trello

Asana

Airtable

T E C H N I C A L S K I L L S + T O O L S

HTML

Copywriting

Copyediting

Technical Writing

SEO

CRM

Graphic Design

Adobe Creative Cloud

Microsoft Office Suite

WordPress

Procreate

Canva

Figma

Confluence

Instagram

Twitter

Facebook

LinkedIn

TikTok

Reddit

Pinterest

Google Drive

Facebook Ad Manager

Google AdWords

Paid Social

Later

Sked

Hootsuite

Poppy & Chuck • Owner (2020-present)

Own, design, create, sell, and market handmade apparel, stickers, and gifts. Falls Church News-Press • Columnist (2011-2014)

Creator and author of recurring monthly "Fit in Falls Church" column H O B B I E S & I N T E R E S T S

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adoky3@r.postjobfree.com • 703-***-**** • falls church, va portfolio: gretchenpowellfox.com

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