Storyteller, Content Leader, Community Builder
Resume:
I'm a storyteller, content leader, and social media aficionado with more than a
decade of experience growing strong communities, launching magnetic campaigns, and creatively engaging consumers. A published author, experienced manager, community builder, innovative strategist, and next-level communicator, I love connecting with people both on and offline.
(Also, I play a pretty mean ukulele.)
G R E T C H E N F O X
content • l eadership • community
E X P E R I E N C E
Yelp • Senior Community & Marketing Director (2013-2021) Senior digital marketing & community engagement director for Yelp 400% growth of the Northern VA Yelp Elite Squad (1000+ superuser community) Managed a high-performing team of direct reports: marketing assistants, community coordinators, photographers, brand ambassadors, interns, and community ambassadors Social media manager, strategist, and content creator; launched & grew @yelpnova IG from 0-10k Designed and implemented dozens of digital, OOH, and experiential marketing campaigns Highly experienced event planner; executed 50 - 2000 attendee community events 3-6x a month Represented Yelp to local businesses, BIDs, agencies, and organizations, as well as the 1MM+ strong Yelp community in Northern Virginia
Wrote & published Local Yelp email newsletter (400,000+ subscribers) and Elite Emails weekly On-demand crisis communication, brand management, PR, and media relations Graphic design: created hundreds of visual assets used across content streams Advancement & promotion timeline: Community Manager (2013-2014), Sr. Community Manager
(2014-2016), Community Director (2016-2019), Sr. Community Director (2019-2021) E X P E R T I S E
Content Strategy
Digital Marketing
Social Media Strategy
Visual Design
Brand Development
Storytelling
Writing
Editing
Community Management
Internal/External Comms
Content Creation
Brand Awareness
Public Relations
Media Relations
Crisis Communication
Team Leadership
Project Management
Program Management
Event Planning
Experiential Marketing
Surprise.com • Director of Content Marketing (2021-present) Head of content for flagship B2B SaaS workplace solution, Surprise for Teams Designed, developed, and launched Surprise's self-hosted blog (WordPress CMS) Developed and manages Surprise's content strategy, asset development, editorial calendar, social media calendar, and creative/brand assets
Writes and edits articles, white papers, social media content, UI/UX copy (B2B, SaaS, business practices, and workplace-centered content)
Built and manages a highly skilled team of writers, editors, digital strategists, social media specialists, and content producers
Created and maintains company brand book, voice & style guide, grammar & syntax guidelines Integrates SEO, search ranking, and social media algorithmic best practices Leads brand awareness and community engagement efforts across all major social media channels ********@*****.*** • 703-***-**** • falls church, va portfolio: gretchenpowellfox.com
G R E T C H E N F O X
content • l eadership • community
gretcheninbetween.com • Owner/Blogger (2010-2019)
Created, designed, wrote, photographed, and edited blog content covering the topics of motherhood, parenting, body image, body positivity, healthy living, food, mental health, wellness Performed brand development, social media and custom content campaign design, content marketing, and social media marketing for the blog, as well as clients like Blue Diamond and V8 Extensive WordPress CMS experience
URS Corporation • Program Analyst (2011-2013)
Program and project manager for contract administration for 1000+ employee FAA contract Performed technical writing, travel and budget management, business services, office operations AECOM • HR Assistant (2010-2011)
Performed HR processing, recruiting, policy creation, and technical writing for FS government contract with 500+ employees
E D U C A T I O N
James Madison University, B.A. Communication Studies (2009) Cvent • Product Consultant (2009-2010)
Dedicated SaaS client services representative for 500 hotel and meeting planner clients A D D I T I O N A L E X P E R I E N C E
Google Analytics
Tableau
Salesforce
Jira
Trello
Asana
Airtable
T E C H N I C A L S K I L L S + T O O L S
HTML
Copywriting
Copyediting
Technical Writing
SEO
CRM
Graphic Design
Adobe Creative Cloud
Microsoft Office Suite
WordPress
Procreate
Canva
Figma
Confluence
TikTok
Google Drive
Facebook Ad Manager
Google AdWords
Paid Social
Later
Sked
Hootsuite
Poppy & Chuck • Owner (2020-present)
Own, design, create, sell, and market handmade apparel, stickers, and gifts. Falls Church News-Press • Columnist (2011-2014)
Creator and author of recurring monthly "Fit in Falls Church" column H O B B I E S & I N T E R E S T S
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********@*****.*** • 703-***-**** • falls church, va portfolio: gretchenpowellfox.com
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