Industrial Power Sales
Resume:
MUKESH KUMAR
Mob: +91-997*******; Email: *********@*****.***
Areas of Expertise
Channel Development
Distributor’s Management
Retail Business Planning
Product Management
Business Process & Operations
Business Development
Key Account Management
Product Promotions
Marketing activities
Product Mix Rationalization
Inventory Management
CRM
Forecasting
Team Management
Strategic Business Planning
New Initiatives
Products Handled
Flexible Wires & Cables
Modular Switches & Accessories
LV Switchgears
Seeking a position of AGM Sales/GM Sales/Regional Head/ Sales Head/Branch Head/Zonal Sales Head
Zonal Sales Head -North India with a career spanning 20 years
Professional Abridgement
Sales Professional in Electrical Industry with 20 Year experience in Channel Sales & Development, Distributor’s Management.
Experience of working in diverse environment of various states of North & Central India.
Focus on results. Effectively identify and resolve problems using creativity and available resources. Tackle tough problems and follow through to satisfactory conclusion.
Prioritize workload and multi-task; flexible to changing priorities. Direct in approach for discovering information.
Strategic planner with experience in implementing strategies towards realizing corporate goals, enhancing market penetration, business volumes and growth.
Management of diverse operational levels, interacting with the management ranks & customers, ensuring top performance with minimal error rates and augment business for the organization.
Career History
NEC WIRE & CABLES PVT LTD-NORTH INDIA
As Zonal Head-Sales (May-2020 to Till Date)
PLAZA WIRES PVT LTD -NORTH & CENTRAL INDIA
As Asst General Manager-Sales–Wires (May 2017 to March 2020)
HAVELLS INDIA LTD -DELHI BRANCH
As Sr. Sales Manager–Wires (Jan 2010 to May 2017)
FINOLEX CABLES LTD-DELHI, CHNDIGARH & WESTERN UP
As Manager-Sales – Wires (April 2008 to Jan 2010)
SCHNEIDER ELECTRIC INDIA PVT LTD-DELHI, NCR, WEST UP & UK
As Territory Manager-Sales-Wiring Accessories & Automation (April’06 toApril’08)
As Sr. Executive-Sales-Delhi & Noida (June’04 to March’06)
G-KON ELECTRICALS PVT LTD-WESTERN UP & UTTRAAKHAND
As Sales Executive –Wires & Wiring Accessories (May 2000-June 2002)
Career Accountabilities
NEC Wire & Cables Pvt. Ltd
NEC (Nitya Electro Controls Pvt. Ltd) is a Leading Fast Moving Electrical Goods (FMEG) and Industrial Power distribution equipment manufacturer since more than 22 years. Since the organization is growing fast and has introduced a new product’s range i.e., Wires & Cables and being manufactured in highly equipped and automatic plant at Gr. Noida, UP.
Key Accountabilities:
Functioning as ZONAL SALES HEAD –North India
Responsible for Flexible Wires & Cables sales operation and growth in the regions through Channel Sales (Dealers & Distributors).
Initiating promotion of company products utilizing various sales & marketing strategies and conducting effective promotional activities, product awareness campaigns with high potential clients for growth and profitability of the organization.
Setting up the entire distribution network starting from scratch.
Handling a team of branch managers and down the line teammates.
Identify hiring needs, select and train new Team members.
Analyze regional markets trends and discover new opportunities for Initial Placement of Product.
Establishing sales objective by creating sales plan and quota for the branches in support of national objective.
Meets regional sales & financial objectives by forecasting, preparing an annual budget, scheduling expenditures; analyzing variances, initiating corrective actions.
Maintaining and expanding customer base by counseling branch Heads & Other Sales personals. Building and maintaining rapport of key customers; identifying new customer opportunities.
Accomplished sales and organization mission by completing related results as needed for a Startup Organization.
Forecast Monthly, Quarterly and annual profits.
Branches Development and Establishment.
PLAZA WIRES PVT LTD
Key Accountabilities:
Responsible for Flexible Wires & Cables sales operation and growth in the regions through Channel Sales (Dealers & Distributors).
Functioned as ASSISTANT GENERAL MANAGER –North and Central India.
Setting up the entire distribution network.
Meets regional sales & financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Established sales objectives by creating a sales plan and quota for the branches in support of national objectives.
Maintained and expands customer base by counseling branch sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
Accomplished sales and organization mission by completing related results as needed.
Forecast Monthly, Quarterly and annual profits.
Identify hiring needs, select and train new Team members.
Analyze regional markets trends and discover new opportunities for growth.
Initiating promotion of company products utilizing various sales & marketing strategies and conducting effective promotional activities, product awareness campaigns with high potential clients for growth and profitability of the organization.
Handling a team of Branch Managers, Area Managers and Sales Executives in northern & Central India.
HAVELLS INDIA LTD
Key Accountabilities:
Managed sales operations and accountable for increasing sales growth of Flexible Wires & Cables.
Functioned as Product Head – Delhi Branch and Ensured achievement of Primary sales targets by managing complete operations of sales, promotion, marketing, Forecasting & Indenting etc.
Oversaw entire branch operations including accomplishment of sales revenue.
Initiating promotion of company products utilizing various sales & marketing strategies and conducting effective promotional activities, product awareness through various campaigns.
Developed, implemented new growth driven sales strategies for augmenting product sales and meeting sales targets on monthly and yearly basis and embedding the core sales process.
Forecasted the total annual sales, budgetary turnover and declaration of schemes.
Appointed & Managed Distributors, Direct Dealers & Retailers.
Managed Claims of Channel partner and ensure timely settlement of their credit notes etc.
Created healthy and creative Distribution network for Flexible Cables.
Notable Accomplishments
Have taken Wire’s sales to next level from 3 Cr. to 14.5 Cr per month under stiff competition.
Increased Dealers and Distributors network along with Healthy Retail segment in unidentified areas.
Established 1st position of branch in all India ranking.
Successfully Implemented MOP with growth over each subsequent year.
FINOLEX CABLES LTD – DELHI & WEST UP
Key Accountabilities:
Handled Sales operations of Flexible Wire & Cables.
Functioned as Manager-Sales – Delhi & Western UP and ensured achievement of Primary sales targets by managing complete operations of sales, promotion, marketing, Forecasting Indenting etc.
Oversaw entire branch operations including accomplishment of sales and collection targets, administration, appointment of sales staff for dealer network expansion etc.
Initiating promotion of company products utilizing various sales & marketing strategies and conducting effective promotional activities, product awareness campaigns with high potential clients for growth and profitability of the organization.
Developed, implemented new growth driven sales strategies for augmenting product sales and meeting sales targets on monthly and yearly basis and embedding the core sales and service processes.
Forecasted the total annual sales, budgetary turnover and declaration of schemes.
Monitored sales of the competitor on regular basis & changing schemes accordingly to ensure growth & sales on regular basis.
Managed Channels, Direct Dealers & Retail Channel.
Appointed Dealers, Dealers up-gradation, increasing productivity of the dealers by providing them inputs to upgrade the counter, appointing new Dealers for the coverage of un-represented market.
Managed Claims of Channel partner and ensure timely settlement of their credit notes etc.
Created healthy Dealer network for Flexible Wires with separate electrical Channel.
Notable Accomplishments
Established & taken the branch amongst the top three branches pan India.
1st position as a branch in June 2009 for sales growth in all India ranking.
Formulated a very strong retail connect with controlled MOP.
SCHNEIDER ELECTRIC INDIA PVT LTD- DELHI, NCR, WEST UP & UK
Key Accountabilities:
Identified & developed channel partners for achieving business volumes consistently and profitably. Evolving strategies & activities to achieve desired business objectives & implement recognition campaigns for enhancing motivation.
Functioned as Territory Manager-Sales and managed sales and marketing operations, ensuring accomplishment of set business targets; conducting presentations to Specifiers like Architects, Electricals Consultant, Industrial Clients and Infra Projects.
Establishment of market network with specialization in Modular Switches, Home Automation system, LV Switchgear, Cable Management System & Other Electrical Accessories with respective Customers, Architects, Consultants, Builders, and Contractors.
Formulated strategies & reached out to the unexplored market segments/customer groups for business expansion and targeted Industrial and Infra projects and achieved big volumes orders.
Recruiting & monitoring the team to ensure efficiency in sales operations and meeting of individual & group targets.
Identified prospective clients, generated good business from the existing & new clientele, thereby achieving business targets.
G-KON ELECTRICALS PVT LTD- Western UP & Uttrakhand
Responsible for Primary & Secondary Sale of Wires, Modular Switches and Accessories in the territory.
Meeting with Specifiers like Architects, Electrical Consultants and Electricals contractors.
Scanning of New projects/Sites/Bungalows along with a very strong follow-up with existing Customers.
Conducting BTL, Sites Visits.
Retail Channel Expansion, New Product Launching.
100% Achievement of Primary & Secondary Sales Targets.
PROFESIONAL CREDENTIALS
MBA (Regular) in Marketing & Finance from IPEM Ghaziabad, UP in the Year 2002-2004
EDUCATIONAL HIGHLIGHTS
B. Com from M.J.P. Rohilkhand University, Bareilly, UP in the Year 1997-2000
Intermediate passed from U.P. Board in the Year 1997
High School passed from U.P. Board in the Year 1995
Trainings Attended
Leadership Skills.
Negotiation Skills Functioned as Product Head – Delhi Branch
Strategic and Planning Skills
Computer Proficiency
Windows XP, MS Office
Personal Information
Date of birth: 15th July 1977
Marital Status: Married
Languages known: English, Hindi
Address: FF-1, Plot No-177, Sector-6, Vaishali, Ghaziabad, UP-201010
Mukesh Kumar
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