Sheila Chalfie

*** ******* ******, **********, **. 60062

Phone: 847-***-****, E-Mail: adojbh@r.postjobfree.com

National Director - Sales, Marketing & New Business Development

A enthusiastic, broadly skilled, conscientious, result-driven and self-starter with an intimate level of knowledge and success in leadership roles involving, directing and driving business objectives relative to sales, marketing and new product introductions. In an individual contributor role responsible for generating pipeline volume and revenues, evaluating local market conditions and implementing regional sales activities, leading business development and driving long-term revenue growth from profitable alliance relationships, and development of profitable revenue streams within and across geographic/strategic markets which include Government, POL market, GPOs, Hospital IDN’s & Community health centers. Deep insight into sales methodologies and champion of adoption of sales methodologies with extensive experience in developing and executing broad-based targeting strategies for opportunities matched between the alliance and organizational accounts. Skilled in mentoring and developing competent sales staff, understands and teaches others about effective engagement: asking the right questions regarding customer product use, identifying possible product options, responding to customer concerns, and selling products with the customer's interest in mind.

~ Introduced several Cardinal Health marketing promotions resulting in over a million dollars in new revenue ~

~ Increased capital sales by over 150% YTD with most the team performing well above 100% to goal ~

~ Increased Abbott Laboratories sales territory by $1.9 million (2000) ~

~ Successful managed $500MM book of business and increased cardiac sales from $16+ to 23+ million as well as congenital sales from $75+ to 79+ million, Abbott Laboratories (2000–2001) ~

~ Generated $5+ million in sales through co-development and launch of Cardiac Challenge program worldwide~

~ Closed 100 new accounts per month/city by organizing/leading multiple distribution sales blitzes InsureFIT® ~

~ Received highest honor as “Who’s Who Cambridge Top Performers in the Medical Device Sector” (2011) ~

~ Increased Bayer Healthcare business 50% with new distributors (2008); finished at 140+% to plan (2009) ~

~ Received President’s Club Award (2009), Service Award (2008), and NDC “Rising Star” Award (2009) ~

~ Ensured all Abbott Laboratories trainees met/exceeded goals (one voted “Rookie of the Year”) ~

~ Achieved #2 position in overall National Sales; #1 in Chicago Regional Sales, Abbott Laboratories ~

~ Impacted key manufacturers in product line with net revenue of $30+ million, Cardinal Health, (2007) ~

~ Doubled Cardinal Health Specialty Sales by over 150% (2013) ~

~ First order at Henry Schein with the Enterix InSure FIT® was for $250,000 (colorectal cancer screening) ~

~ Responsible for setting up Spectra254 with IMCO (a well-known national distributor) ~

~ Successfully integrated SHL (SmartHeart®) CardioComm® BioMetrics® Forward Science and Isomerics Infusion products into U.S. Distribution ~

SKILL AREAS: Strong Sales and Leadership Skills Full Sales-Cycle Expertise Staff Training and Mentoring Coaching Customer Satisfaction Customer Retention Effective Marketing Strategies U.S. and Global Marketing Outstanding Global Launching Skills to Country Mangers, Sales Force and Distribution Cross-Functional Collaboration Corporate Account Specialist New Business Cultivation Miller/Heinman Strategic Selling Certified Spin Sales Instructor Mastery of SalesForce.com Portfolio Manager for both new and aging products 2 years of nursing school

PROFESSIONAL EXPERIENCE

Limitless Medical Inc (Sep 2015 – Present)

Director of Sales & New Business Development

Program Development – Refine, expand and integrate all of the firm’s marketing, business development and sales process, procedures, policies and systems into cohesive and effective programs.

Executive Leadership – Critical member of the executive management team collaborating with senior leadership in strategic planning and tactical implementation of goals and objective. Advise corporate management and practice directors on issues critical to the balance sales growth and capacity utilization.

Attain sales volume objectives by developing an action plan to increase current product volume and maximize product penetration within the assigned account list.

Liable for creating marketing collateral and competitive assessments to better understand positioning of devices.

Build an indispensable relationship through an absolute focus on servicing the customer. Identify customer needs for new product initiatives and establish a strong working relationship to satisfy needs. Lead the internal support team to build customer relations and jointly solve customer needs.

Key Achievements:

Responsible for the Sales, Marketing, Training and growth of the following devices: Biometrics®, CardioComm ®, Omni Medical Supplies’ Dosi-Fuser (disposable pump for colorectal cancer), CareSpan ® (a telemedicine solution) Isomerics® (injectables) & Forward Science (a florescent light that can detect oral cancers as early as stage one).

Accountable for setting up GPO contracts, Distribution, Managing Corporate Accts, Government and IDN networks.

Recognized as National Sales & Training Leader for Distribution reps, Tele sales, Key customers & Independents.

Familiarity on all areas of the hospital including the ER, Laboratory, Surgery, Oncology, Infectious Disease, Infection Control, Point of Care, Cardiology and Extended Home Care- Discharge.

Closed the Advocate System for Health (IDN network) for the Dosi-Fuser (disposable oncolytic pump) for colorectal cancer patients beginning July 24th, 2017.

Becton Dickinson Diagnostics, Northern IL (Jul 2014 – Sep 2015)

Account Executive: Diagnostics

Developed and monitored a systematic approach to market intelligence for organization and client/strategic initiatives which permitted the identification and evaluation of appropriate opportunities on a timely basis.

Maintained close working relationships with all levels at assigned accounts through research, personal sales calls, participation in association and show and appropriate entertainment.

Determined the needs of the customer and work cross functionally within organization to create customer solutions that result in new volume and margins. Managed customer contracts and supply agreements.

Develop strategies that will grow business and put organization in the best position to renew contracts as they come up for renewal. Complete and submit necessary paperwork and reports relative to customer payments and credits, sales activities etc. Maintained and updated appropriate databases and sales support systems relative to account activity, pricing, trade spending, etc.

Facilitated, and where relevant, participated in key client visits, pitches and presentations and support the development of high quality proposals to clients.

Key Achievements:

Sold automated diagnostic and molecular instruments and point of care equipment to large IDN’s, physician offices, independent laboratories and hospitals. Sold first automated molecular (MAX) instrument to the government in 2015 and several molecular Affirm® instruments to effectively manage infectious disease in women.

Completed first year at 180% of plan in point of care sales (infectious disease).

Determinedly focused on Infectious Disease and shortening patient’s stays and diagnosis.

Cardinal Health, Chicago, IL (2012 – 2013)

Region Manager SP LAB

Oversaw and coordinated all marketing, and business development activities/strategies of the region and measuring related results, in close collaboration with the global business development and marketing departments.

Developed the "outbound strategy" in the Region, and worked closely with other Regions in order to promote client development. Oversaw all marketing and business development training within the Region in conjunction with professional development team. National Trainer for Lab for all Ambulatory Care.

Managed a team of 14 sales specialists and completed the year at over 100% of plan (growth of 30%). Taught how to qualify an opportunity and identify all buyers, compelling events, and unique business value. Replaced some reps, move some into account management roles, hired hunters, and turned the region around in the first full year.

Developed the activities of the region’s business development/marketing team, ensuring high performance and quality in the support of the Region.

Enterix, A Quest Diagnostic Company, Edison, NJ (2010 – 2011)

Director of Sales and Marketing

Developed and delivered all company financial/marketing goals, including incentive plans, staff training, competitive market analysis, and sales/budget forecasting.

Strategized, researched, and developed custom ideas with marketing team to create impactful and powerful winning proposals. Managed back end campaign performance.

Sales Management – Approve goals and milestones for each sales region.

oProvide sales coverage for several geographical regions by initiating and building relationships with the top executives of leading companies.

oCoordinate regional marketing, business development and sales activities. Coordinate the efficient use of technical and consultative resources to enhance the sales process and fulfillment of client obligations.

oAdminister the solution of implementation problems and operational improvements.

oProvide timely information regarding sales operations, accomplishments, problems and proposed solutions.

Marketing – In collaboration with other senior executives, marketing the firm’s consulting and implementation services including:

oPerform market analysis and other forecasting functions. Track market penetration and identify success/failures.

oSpearhead market expansion and penetration strategies. Design corrective actions for market challenges.

oCreate customer profiles and other target market parameters.

oLed the creation and distribution of social content. Oversaw and executed social marketing initiatives across the global organization. Manage participation in trade shows and other forums for the firm’s services.

Key Achievements:

Generated multiple national sales channels through increased focus upon National Distribution.

Successfully partnered with Med Tech-Med Care and trained 45 independent representatives on the benefits of InSure FIT®, a point of care diagnostic assay for the detection of colo-rectal cancer.

Bayer Healthcare/Diabetes Care Unit, New York, NY (2007 – 2010)

National Distribution Manager

Reviewed forecast for accuracy and constantly monitor to ensure forecasting accuracy improvement. Proper Utilization of Resources: Created several new “distributor” partners to include opening up a new revenue generating model internally for peers/colleagues in order to be successful and reach revenue goals.

Responsible for ownership of an opportunity throughout the sales cycle, leading the engagement of other subject matter experts, general account executives and resources as needed.

Key Achievements:

Generated monthly sales at NDC from 1,000 to 10,000+ units (continual increase concurrent with 300+ NDC distribution partnership growth)

Introduced company Educational Webinar Program which was used to train entire Kroger Drugstore Chain and others. Created all product educational pieces.

Volunteered on weekends to do no charge screening at health fairs, for potential diabetic patients with no income.

PRIOR EMPLOYMENT DETAILS

Senior Marketing Manager – Ambulatory Care Portfolio and Lab Managers in the Field 2005 – 2007

Cardinal Health, McGaw Park, IL

North American Immunoassay Marketing Manager 2004 – 2005

Regional/Field Marketing Manager, Central Region 2002 – 2004

Ortho Clinical Diagnostics (A J & J Company), Raritan, NJ/Chicago, IL

Sales Executive, Sales Trainer, Marketing Manager YYYY – YYYY

Abbott Laboratories, Chicago, IL

PROFESSIONAL DEVELOPMENT

Bachelor of Science with honor, Education (Minor in Biology with 2 Years Nursing Training), YYYY

DePaul University, Chicago, IL

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