De Puerto Operations Consultant

Jóse R. Sanchez Pagán

Trujillo Alto, PR ***** * 787-***-****

**************@*****.***

Sales & Business Development Leader

Assertive, proactive sales professional with numerous years of experience in the luxury hotel market segment with proven ability to close sales, identify and attract new customers, while creating mutually beneficial business relationships and grow existing accounts. A reputable and highly organized sales leader with a proven track record of exceeding quarterly and annual revenue goals. An effective learner with an exceptional ability to identify and anticipate customer needs while consistently being ranked among the top sales professionals in the company.

Areas of Expertise

Strategic Business, Market & Sales Planning

Revenue Optimization/Yield Management

New Product Introduction & Brand Launches

Market Growth & Retention of Major Accounts

Development of Marketing & Sales Materials

Designer of Signature Customer Events

Advisor in Industry Relations

Development & Coaching of Sales Force

Professional Experience

Independent Sales, Marketing & Operations Consultant Feb. 2021 – Present Professional advisor within the Hotel/Travel industry that includes research, strategic positioning, direct group and individual sales, advertising, promotion, public relations, e- commerce and distribution. Possess strong relationships with the travel trade in PR and the USA, to coordinate meetings, and incentive markets, and with strategic marketing partners offering clients access to expert advisors with comprehensive resources to help navigate all aspects of the Sales & Marketing funnel. Experience with hotel pricing and revenue management consultants to work with client’s onsite with interim support when gaps in management occur. Work closely with ownership and management to set competitive positioning, forecast future demand, maximize revenues, establish hotel pricing management and provide revenue management as well as selection of top-level personnel and basic training.

Wyndham/LXR/Hilton/Aimbridge Hospitality/ May 2000 – Feb. 2021 Two Roads Hospitality/Fairmont Hotels

San Juan, PR

Director of Local & International Sales (El San Juan Hotel): Lead and direct the development and implementation of strategic sales and marketing plans, and initiatives within the hotel’s continuing effort to deliver best-in-class guest services and financial profitability. Execute targeted sales strategies to meet and exceed established quotas for room nights and room revenue. Recruit, interview and train team members as required.

Assisted in relaunch of El San Juan Hotel (387 rooms) after $70 million dollar renovation.

Consulted sales team of (4) sales managers and Director of Sales of the El San Juan Hotel.

Closed $3.2 million dollars of Group business in 2020 for El San Juan Hotel with a goal of

$1.6 million for commercial clientele.

Targeted and closed over 65 new Corporate and over 30 Global Accounts in 2020 for El San Juan Hotel after the transition to Fairmont.

Closed $2.2 million dollars of group business in 3 quarters after Hurricane Maria in FY2018.

Pioneer in opening and developing the LATAM Market for the three Hilton San Juan Cluster Properties; Caribe Hilton, Condado Plaza Hilton and El San Juan Hotel (1,875 rooms combined), growing the market over 300% from 2011 to 2015.

Exceeded revenue goals by 20% consecutively for 15 years.

Increased total production year over year by 25% with new business from Local & all Non- USA Markets

Assisted in complete restructuring of group segment to include team deployment, sales strategies, site experience structure and contracts. Hyatt Hotels Puerto Rico June 1989 – April 2000

Dorado, PR

Sr. Sales & Marketing Manager:

Cerromar & Dorado Beach Hotels, 808 rooms combined.

Re-structured and re-designed of Private Link Corporate Program.

Aquired and managed over 300 Local Corporate Accounts.

Coordinated and booked largest Golf Tournament on the Island for over 6 years; Copa Hyatt.

Created the “Super Site experience” for the two hotels which became a standard.

Exceeded Revenue Goal for each year employed.

Education and Credentials

Hilton University – Sales & Marketing courses, Customer Satisfaction training, Clients Needs Assessment training – 2018

Hyatt University – Sales, Marketing and Operations courses, continuous education and training in Hyatt hospitality culture and practices – June 1989 to May 2000 Bachelor’s Degree: Public Relations, Advertising & Marketing – Universidad del Sagrado Corazón (USC), San Juan, PR

Associates Degree: Radio & Television Production – Universidad de Puerto Rico (UPR) – Arecibo Campus, Arecibo, PR

Fully Bilingual: Spanish and English Languages

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