Sr, Marketing Manager Executive

Bruce W. Shead

**** ********* **. **** ***, Middleton, Wisconsin 53562

***.*****@*****.*** • 314-***-**** • linkedin.com/in/bruce-shead

Head Marketing Executive & Business Development

Strategic and creative marketing and business development professional with 20 years’ experience building and executing annual and multi-year business plans

— Areas of Expertise —

Sales & Marketing Strategies Brand Strategy Customer Focus

Consumer Insights & Analytics Budget Management Event Management

Hard-Hitting Negotiations People Development Brand Marketing

— Career Accomplishments —

Generated 30-50% increase in sales and 95% participation in consumer engagement.

Secured 100% engagement in marketing programs from NCAA basketball and hockey leagues.

Earned region over $250M in sales through highest share in markets managed and program compliance.

Professional Experience

TDS Telecom Madison, Wisconsin

Sr, Manager, Field Marketing 12/2018 – Present

Direct a lead a Field Marketing team across the US. Develop national strategies supporting key grassroots initiatives, introduce programs to define and leverage key strategic partnerships, lifestyle platforms and create totally integrated marketing programs targeting all demographics across the US.

Key Accomplishments:

Delivered targeted marketing programs in newly expanded states resulting in a ROI over 150%.

Created a brand strategy resulting in consolidating promotional items reducing cost by $220K.

Developed philanthropic brand strategy “TDS Cares” creating a national brand awareness campaign and enhanced overall customer experience.

Inspiring Excellence Leadership- Highest number of nomination in total organization

CMC Legacy St. Louis, Missouri

Owner and Consultant 9/2015 – 11/2018

Create and implement marketing and sales strategies. Research trends, sales results and other data related to client products. Recommend specific marketing approaches and spending budgets to achieve desired sales goals.

Key Accomplishments:

Architect of operation expansion and engagement with CPG partner to earn $200k new business.

Craft marketing plan with ZOOfari adventure to target customer base to achieve $60k increase in revenue.

Bemis North America Neenah, Wisconsin

Marketing Manager 4/2013 – 6/2015

Designed and managed short and long-term strategy which included innovation, product pipeline, customer targets, financial objectives, differentiation, value proposition and competitive analysis. Constructed business growth strategy for product portfolio of $300M in label/polyethylene shrink business. Nontraditional B2B partnership building and quota sales high performer.

Key Accomplishments:

Increased margin by 20% and created customer cost efficiencies with market research in malt beverage segment with flexible packaging.

Reduced labor cost 25% and realized product margin boost of 12% by utilizing quantitative and qualitative research to support new product organic growth.

Nestle St. Louis, Missouri

Change Leader – Nestle DSD 9/2010 – 3/2012

Orchestrated the integration of pizza and ice cream brands which enhanced customer partnership, reduced risk for customer loss, and promoted division growth. Accomplished M&A by planning, organizing and communicating the established business plan.

Key Accomplishments:

Delivered cost-effective “Go-To-Market” marketing and communication strategy.

Developed cross promotional brand alliances to support the integration of Nestle brands.

Executed project plan for timely “Go Live” integration of products in multiple states which resulted in $500M in revenue.

Anheuser-Busch, Inc. St. Louis, Missouri

Director, Corporate Affairs & Consumer Outreach (2008 – 2010) 1/1995 – 2/2010

Deployed strategic growth opportunities to achieve expanded national awareness of community outreach. Collaborated with executives to set targets for corporate affairs initiatives and deliver high-profile corporate events. Direct and lead Marketing programs that focus on customer retention and brand awareness.

Key Accomplishments:

Achieved 4% sales increase and 100% participation from wholesalers supporting consumer engagement programs and enhanced corporate citizen appeal.

Improved Better World corporate partner engagement and consumer-led strategies by 5%.

Geographic Marketing Manager – Overland Park, Kansas & St. Louis, Missouri (2003 – 2008)

District Manager – Memphis, Tennessee (1998 – 2003)

Manager, Geographic/Urban Marketing – Parsippany, New Jersey (1995 – 1998)

Education and Credentials

Bachelor of Arts in Marketing

Morehouse College – Atlanta, GA

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