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Aakriti Singh

Marketing Professional

Address : Toronto, Ontario, Canada, 66777

Phone: +1-647-***-****

E-mail : adofaf@r.postjobfree.com

LinkedIn: - https://www.linkedin.com/in/aakriti02

Emerging marketing professional with a customer centric approach, proficient in charting out sales strategies and contributing towards enhancing business volumes. Expertise in relationship management with corporate partners to drive business. Areas of Expertise

• Staff Management

• Strategic Planning

• Sales and marketing

• A/B Testing on social media platforms.

• Marketing Research (Primary & Secondary)

• Google analytics

• Training & Development

• Customer Service

• Planning and Coordination

Work History

2015-07 - 2020-12 Area Sales Manager

ICICI Prudential Life Insurance Co Ltd, Dehradun, Uttarakhand, India

• Channel relationship management with ICICI Bank Ltd for North cluster, India for driving Life insurance business.

• Help, train and support team members in achieving their monthly and yearly i-contribute targets, track the team's progress at regular intervals.

• Responsible for building relationship and network with channel partners, customers and various stakeholders for life insurance products.

• Organizing local and central R&R & incentive schemes, thus driving their performance.

• Growth of 40% in YTD sales figures for ICICI Bank channel and highest activation of Relationship managers in Life insurance business in the zone. 2015-02 - 2015-04 Marketing Intern

NIIT Limited, Shanghai, China

• Worked with industry leaders to understand and study the economy of China overall.

• Presented marketing proposal for "marketing strategies to attract Chinese students to enroll in Indian IT institutes located in China".

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2014-05 - 2015-01

Management Trainee

Best Foods Ltd, Delhi, India

• Part of promotional team of Best Foods brand, Delhi-NCR region, targeting multiple segments of customers and worked on 'Corporate Marketing' strategies.

• Proposed a plan to senior officials on areas like shelf placement in kiosks, brand visibility in order to generate more leads and sales.

Education

2021-01 - Current Post-Graduation: Strategic Relationship Marketing George Brown College - Toronto

• Worked on marketing software tools: Salesforce and HubSpot.

• Developed real time database in Access for Hotel management sector.

• Proficient in A/B testing on social media platforms.

• Qualitative and Quantitative Market research.

• Proposal of an Integrated Marketing Communication plan for Nike to enter a new segment of energy drinks.

• Used variety of digital systems including Canva and Extenso.

• Creating customer personas and journey maps as a part of designing customer experience models.

2013-08 - 2015-03 MBA: Marketing

NIIT University - Delhi

• Part of e-commerce giant "Jabong Campus Ambassador Team" from the campus.

• Social action project in rural areas of India, worked on marketing proposal for products like solar cookers and solar water heaters.

• CHINA Immersion program as a part of International Immersion program in February-April, 2015.

Accomplishments

• Promoted from Sales Manager to the designation of Area Manager within 2 years of work experience.

• Qualified for Dubai Forum for one of the best performances in September, 2017.

• Supervised team of 11 staff members for Life Insurance business. Interests

• Adventure sports like scuba diving and paragliding.

• Travelling to new countries and exploring the local culture. I hereby declare that the particulars given above are true and complete to the best of my knowledge and belief.

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Date: 2021-08-01

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