Mansi Prashar

Phone: 704-***-****, E-mail: adoe56@r.postjobfree.com

Skilled An aspiring and enthusiastic digital marketing professional with over 8 years’ experience and significant success in SEO strategies, target email marketing, marketing analytics, process development and stakeholder engagement. I am passionate and driven towards learning and adapting to the modern digital marketing trends especially in the fields of consumer behaviour and businesses driven by technological capabilities.

PROFESSIONAL SUMMARY

Detail-oriented with comprehensive experiences in enterprise level of marketing and strategies.

Extensive hands-on experience supporting over 3,000 clients all around world.

Manages a high-volume workload within a deadline-driven environment. Resolved all inquiries in any given week and consistently met and/or exceeded performance benchmarks in all areas (speed, accuracy, volume).

First-rate problem-solving skills with broad understanding of client relationship and other vendors

Guide all the clients and vendors throughout projects that need special proficiency.

Due to engaging multiple projects around the globe was able to facilitate multicultural projects

Professional and courteous communication and written skills, with high degree of patience and ability to remain calm during extreme pressure situations. Ability to work with senior level executives with a high level of professionalism

TECHNICAL PROFICIENCIES

Software Applications:

ServiceNow Oracle Product Hub Scrum and Agile Proficiency Web designing, content development SEO/SEM Google analytics Photoshop Illustrator Adobe CS and InDesign, Microsoft Office Suite,

Operating Systems:

Windows 10 Windows Server 12,16,19 Linux Ubuntu, CentOS

PROFESSIONAL EXPERIENCE

Marketing Manager (Digital) – Balaji Packaging Company, India June 2019 – March 2021

Content Strategy – Along with the design and functionality of the company website, responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met. Analyzing and reporting end-to-end digital campaigns and events for campaign efficiency, company growth and new marketing opportunities.

SEO and SEM – Optimizing website structure and content for search engines (SEO) and the used paid online advertising (SEM) to drive relevant traffic to their website.

UI Experience- Liaised with the web development team to conduct A B testing to optimize user experience and ease of operating the website by target audience.

E-Commerce – responsible for converting website visits into online sales. Achieved by making the online shopping experience as easy as possible and by introducing special deals.

Social Networking – managed the online presence and brand of the company to allow consumers in real time to engage with the business.

Digital Marketing Specialist and client relation – Dominic Tax Service, Minneapolis MN Mar 2013 – Apr 2016

Co-lead the new client External Kick-Off meeting with the AE Client Operations: complete the Kickoff worksheet to gather information on the website pages, keyword & topic focus

Generate internal documents for the internal Kick-off Meeting, schedule and run the meeting with team members within one business day of External Kick-Off meeting

Provide the client a complete list of content that is required for their new website and/or social media strategy: content & images

Provide acquired information to design team to complete the site/strategy

Conduct market research to identify customer trends, competitor offerings and demographic data.

Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.

Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.

Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.

Create innovative marketing campaigns depending on robust data and present the recommendations to management.

Establish and maintain relationships with new and existing clients through networking and prospecting.

Create goals and objectives to approach customers through appropriate marketing channels.

Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.

Business Development Manager- Eshan Times Inc, St. Cloud MN Oct 2010 – Feb 2016

As a Business Development Manager, I was responsible for a team of 5, to work towards the best strategic and financial outcomes for the organization. During my time at the business my team and I successfully acquired X new clients and resulted in a X% increase in sales revenue. Responsibilities:

• Developing growth strategies and plans with the marketing and senior management team

• research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets

• Managing and retaining relationships with existing clients

• understand the needs of your customers and be able to respond effectively with a plan of how to meet these

• think strategically - seeing the bigger picture and setting aims and objectives to develop and improve the business

• work strategically - carrying out necessary planning to implement operational changes

• draw up client contracts - depending on the size of company, this task may be completed by someone else, or agreements may not be as formal

• have a good understanding of the businesses' products or services and be able to advise others about them

• ensure staff are on board throughout the organization, and understand the need for change and what is required of them

• train members of your team, arranging external training where appropriate

• discuss promotional strategy and activities with the marketing department

• liaise with the finance team, warehousing, and logistics departments as appropriate

EDUCATION

PMP – Certification – (Pending)

Google Digital Garage “ The fundamentals of Digital Marketing Certification 2020

SAFe (ASM) in process

MS of Science – Luxury and Fashion brand Management - (2019)

College De Paris, France

BS emphasis in Statistics - (2016)

St Cloud state University

REFERENCES

Available upon request

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