Graphic Designer Digital Marketing

Alejandro Caro

Digital Marketing Manager

Houston

Summary

Alejandro is a Digital Marketing and Production Specialist, highly trained in promoting a brand and ensuring marketability and products and services.

In 2012, Alejandro graduated from San Jacinto College and received an associate degree in Engineering Design Graphics and Arts. Once graduated, he decided to further his education at The University of Houston Main, where he completed a bachelor of science degree in Digital Media and Organizational Leadership and Supervision. Alejandro has nearly 5 years of experience in the marketing, client relations, and design industry. While managing ADPOWER Inc, an advertising company working for the public media and print relations in the greater Houston area, he acted as the production manager for more than 5 large format printing machines. He then continued to expand his Digital media skills while working for Harris County Public Health, where he managed graphics, documents, and media for their social media and website presence during the Covid-19 Pandemic. He currently works for the Pharmacy Management Services team as Digital Marketing Specialist, working with business development and marketing to boost brand recognition through social media and new marketing initiatives; as well as marketing analysis and trend reporting.

Alejandro is also the founder and CEO of CanGo Digital http://cango-digital.com/

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Houston, Texas

917-***-**** (Home)

www.linkedin.com/in/

alejandro-A-caro (LinkedIn)

cango-digital.com/ (Portfolio)

cango-digital.com/ (Personal)

Web Design/Analytics

Digital Marketing

Social Media

Graphic Design

English (Full Professional)

Spanish (Full Professional)

Experience

Pharmacy Management Services

Digital Marketing Specialist

June 2020 - Present

Houston, Texas, United States

• Plan and execute web, SEO, database marketing, email, social media, and display advertising campaigns.

• Design, build, and maintain all social media presence.

• Brainstorm new and creative growth strategies through digital marketing.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Monitor and maintain current inventory levels; track orders and investigate problems.

• Record purchases, maintains database, performs physical count of inventory, and reconciles actual stock count to computer-generated reports.

• Develop and use skills and expertise in appropriate design packages such as illustrator, Photoshop, In Design and After Effects.

• Analyze and plan the composition of photographs.

• Use various photographic techniques and lighting equipment.

• Capture subjects in professional-quality photographs.

• Enhance the subject’s appearance with natural or artificial light.

• Use photo-enhancing software (Lightroom, photoshop)

• Build functional and easy-to-use websites

• Test websites across browsers, operating systems and devices

• Update website content and review SEO

• Monitor and analyze site performance

Harris County Public Health

Multimedia Specialist

August 2019 - June 2020

Houston, Texas Area

•Provide support to visual communication needs and services.

•Create graphic design according to the guidelines in order to achieve desired results.

•Develop design concepts and methods to produce graphic artwork and publishing elements for poster designs, books, advertisements, motion video graphics, websites, TV commercials, point of purchase marketing materials, event calendars, etc.

•Research and prepare specifications and cost estimates for graphic design, colors, materials and presentations.

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Houston, Texas

917-***-**** (Home)

www.linkedin.com/in/

alejandro-A-caro (LinkedIn)

cango-digital.com/ (Portfolio)

cango-digital.com/

(Personal)

Web Design/Analytics

Digital Marketing

Social Media Management

Graphic Design

English (Full Professional)

Spanish (Full Professional)

•Oversee and participate in a variety of graphic projects from concept to completion.

•Consult with clients and department staff requesting for artwork creation, planning and development.

•Understand design requirements and produce graphic work accordingly.

•Work in collaboration with the graphic designer or other staff for technical guidance or to coordinate production of graphic materials.

•Provide suggestions and ideas to improve design materials.

•Use various technologies and mediums to produce the best graphic works. ADPOWER Inc.

Production Manager

December 2018 - August 2019

Houston, Texas

• Daily work for in house production created using Photoshop, Illustrator and InDesign.

• Thorough understanding of Raster and Vector Graphics.

• Excellent oral and written communication skills used.

• Multiple fast-paced, high priority tasks in an organized and efficient manner.

• Develop conceptual designs and drawings for sales and pre-production.

• Prepress, press, binding and finishing.

• Produce rigid and roll signs and banners, custom finishing including lamination, mounting, and trimming.

• Page layout and design.

• Pantone, CMYK, and RGB color format knowledge.

• Art Path routing and fabrication.

• Manage simultaneous custom projects; strong leadership skills.

• Generating control media for cutting on plotter, and weeding, masking and installing of vinyl graphics images on various substrates. Roberts Markel Weinberg Butler Hailey PC

Client Relations Coordinator

December 2017 - December 2018

Houston, Texas Area

• Build relationships with key employees among customers.

• Create plans to address clients’ business needs.

• Advise clients on creating profitable processes.

• Schedule regular meetings with customers to ensure they are satisfied.

• Study competition to find new ways to retain customers.

• Set sales and revenue targets and work diligently to meet them. Page 3 of 4

Houston, Texas

917-***-**** (Home)

www.linkedin.com/in/

alejandro-A-caro (LinkedIn)

cango-digital.com/ (Portfolio)

cango-digital.com/

(Personal)

Web Design/Analytics

Digital Marketing

Social Media Management

Graphic Design

English (Full Professional)

Spanish (Full Professional)

Swissport

Ground Monitoring

April 2014 - March 2016 (2 years)

Houston, Texas Area

• Providing basic service for aircraft, e.g., fuel, oil, lavatory, and water.

• Fuel quality control functions.

• Responsible for disseminating the instructions to fueling personnel and monitoring their activities to ensure that all flights are fueled in a safe and timely manner.

C and R Electric

Designer and Sales Specialist

June 2012 - March 2014

Houston, texas

• Built monthly pricing bids for Circuit breaker developers and contractors in the Houston market.

• Present and sell company products and services to current and potential clients.

• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Repairing, activating and shipping circuit breakers, MCC buckets, switch gears and motor controls.

• Create banners, designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts. Education

University of Houston

Master's degree, Supply Chain and Logistics Management · (2020 - 2022) University of Houston

Bachelor of Science (B.S.), Digital Communication and Media/ Multimedia · (2015 - 2019)

San Jacinto College

Associate of Arts (A.A.), Mathematics · (2015 - 2016) San Jacinto College

Associate of Arts and Sciences (A.A.S.), Drafting/Design Engineering Technologies/Technicians · (2013 - 2015)

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Houston, Texas

917-***-**** (Home)

www.linkedin.com/in/

alejandro-A-caro (LinkedIn)

cango-digital.com/ (Portfolio)

cango-digital.com/

(Personal)

Web Design/Analytics

Digital Marketing

Social Media Management

Graphic Design

English (Full Professional)

Spanish (Full Professional)

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