Team Supervisor Account Executive

C YNTHIA K ELLY

**** ******* ***. *** ********, MD 20814 202-***-**** *********@*******.***

F UNDRAISING, B USINESS & P ROMOTIONS: H IGHLIGHTS

• Capable, hardworking leader with a strong background in planning and leading onsite and online sales and promotional programs, managing budgets of up to $25M

• Adept at generating increased interest in products and services from stakeholders such as print publishers, auto dealerships, broadcasters, trade associations and small local businesses representing nearly every B2B and B2C category

• Respected by colleagues as a thought leader in spearheading promotional efforts that align with ambitious revenue objectives

• Communicate with Boards of Directors and Senior Managers to advance organization missions and maintain full accountability for program and fiscal performance excellence

• Background includes working with diverse individuals and groups at all levels; practiced at tailoring messaging and communications to fit audiences

• Oversee fundraising campaigns and events that increase revenues by forging solid relationships with corporations and individuals to support program goals

• Seeking to leverage transferable management skills and persuasive communication style into working in a rewarding, challenging role in the nonprofit sector, preferably with a fundraising focus dedicated to a worthy cause

• Strive to contribute actively to the benefit of an organization that makes a positive contribution to the local community

C ORE C OMPETENCIES

Fundraising, Interpersonal Communication, Brand Development, Marketing & Promotions, Sales, Public Relations, Market Identification & Growth, Teamwork, Supervision, Partnerships, Stakeholder Engagement, Community Relations, Business Development, Strategic Planning & Analysis, Revenue Growth P ROFESSIONAL H ISTORY

SELF-EMPLOYED

Freelance Contractor, 2008-Present

• Devise marketing campaigns for local and national companies

• Also sell advertising for national and international companies and publications, writing editorials for these as well

• Work with various clients to incur notable business growth using leadership acumen

• Train and guide sales teams for clients in the hotel, retail, and magazine industries

• Well-versed in leading advertising on a global scale, including coordinating advertising operations for The Print Services and Distribution Association, a trade group representing members worldwide; in doing so, increased ad revenues 300%

• As a result of the aforementioned, have been recognized for developing the most effective promotions in the history of an international trade association

• Tenaciously negotiated a promotional arrangement with Kellogg Cereal that exceeded all promotional efforts by full time staff that had been attempted before this deal REACH LOCAL

Sales Manager, 2005-2007

• Partnered with clients of this cutting-edge one-stop local advertising service, designing winning web advertising plans and methods that allowed small businesses to use sophisticated business tracking strategies

• Created client websites, offering search engine optimization (SEO) and results tracking services to 15K small local businesses in total

C YNTHIA K ELLY

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REACH LOCAL

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• Sold advertising for this monthly publication; managed the Advertising Team of five and a staff of junior colleagues

• Helped the publication rank highly on Inc. Magazine’s 500 Fastest-Growing Private Companies list CLEAR CHANNEL COMMUNICATIONS / WBIG

Account Manager, 2003-2005

• Oversaw many of the station’s most profitable, farthest-reaching broadcast advertising accounts

• Fortified placement of the Mercedes Show Car at the Smithsonian/Corcoran Gallery of Art and other promotional venues previously thought unobtainable

• Crafted the organization’s most successful area promotions at the time; in doing so, developing promotional partnerships that no one else had been able to establish before

• Generated an increased level of client traffic and sales than any other prior promotion had done prior to hire; as a result, secured a 33% revenue increase in under six months’ time MUSEUMS MAGAZINE

Associate Publisher, 1997-2003

• Recruited to launch of a mid-size marketing office in Washington, DC that sought to rival the operations of offices in larger locales

• Guided and managed a National Accounts Department of 16 staff members

• Worked collaboratively to develop compelling advertising presentations; succeeded in securing over $3M in annual revenue using this impactful content

• Developed high-visibility distribution sites, staying far ahead of per capita numbers generated in the larger-scale NY, LA and Chicago locations

• Handled vital processes pertinent to budgeting, staff recruitment, training, employee retention and performance assessment

E ARLIER E XPERIENCE

Account Executive, The Washington Times

Senior Account Executive, Washington Business Journal Publisher, Black’s Guide Commercial Real Estate Journal, Grand Hotel Also worked early in career as a college intern with the International Banana Association E DUCATION

Bachelor of Arts, Public Communications, American University C OMMUNITY S ERVICE

Lived in Haiti and supported over 250 children so they could attend school; also sold Haitian art, donating all proceeds directly into a fund for starving children

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