Digital Marketing Manager

Camille White

*********@*****.*** 941-***-**** Linked In

EDUCATION

●Master of Business Administration, Hospitality Marketing – Cornell University, Magna Cum Laude 5/08

●Associate in Applied Science, Culinary Arts – Johnson & Wales University, Valedictorian 5/05

●Bachelor of Arts, Theatre – Samford University, Cum Laude 8/02

MARKETING & DIGITAL EXPERIENCE

Chandler Topic (fresh produce distributors) — Remote 3/21-6/21

Marketing Consultant

●Created print/digital monthly newsletters, launched development of online presence (listings, social, website)

The Palm Restaurant Group (classic steakhouse concept, 21 locations) – Orlando, FL 6/19-4/20

Director of Marketing

●Created and implemented enterprise and local annual marketing strategy, promotions calendar, and budget

●Led relationships with social, web, email, listings, PR agencies and vendors

●Vetted and managed implementation of marketing partnerships such as Amex, Open Table, and Dinova

●Crafted all promotional social and email content and optimized through A/B testing

●Implemented social media organic and paid programs including influencers, UGC, contests, and sweepstakes

●Analyzed long-term and day-to-day data through multiple monitoring sources such as POS, Google Analytics, social media reputation management software, and customer care feedback to improve sales growth tactics

●Updated and maintained all website changes using Wordpress, ensuring ADA compliance

●Directed graphic designers and photographers for all digital and print creative

Red Lobster, Restaurant Support Center (world’s largest seafood restaurant company) – Orlando, FL 3/16-4/19

Associate Brand Manager –Digital Marketing/Promotional Events

Digital Marketing

●Partnered with agencies and vendors to develop creative campaigns across multiple digital channels including online video, web, social media, SEO, paid search and listings

●Collaborated with PR and web design teams in creation of brand sourcing story Seafood with Standards®

●Managed CMS to make daily website updates and synchronize API feeds

●Aligned with IT partners to ensure ongoing ADA web and app compliance, resulting in 94% compliance rating

●Spearheaded marketing integration with OLO and delivery partners such as Grubhub and DoorDash

Promotional Events

●Collaborated with cross-functional teams to develop and activate seven events per year, including industry icons Lobsterfest® and Endless Shrimp®, as well as holiday Gift Card program

●Led weekly stakeholders meeting for alignment including operations, finance, culinary, digital, and supply chain

LM Restaurants, Inc. (family-run multi-concept restaurant company, 35+ locations) – Raleigh, NC 12/14-1/16

Brand Manager – Carolina Ale House

●Created annual marketing calendar and strategy including supporting media and advertising plans

●Trained and managed local store and regional field marketing teams

●Coordinated quarterly local store marketing calendar development and budget with field marketing representatives, culinary, operations district managers, and franchisees

Darden Restaurants, Inc. (world’s largest full-service restaurant company) – Orlando, FL 2/13-11/14

Associate Brand Manager – Seasons 52

●Managed a $4.2M marketing budget within a 1% variance to annual plan

●Led cross-functional team on the development and implementation of all promotions and gift card program

●Created annual marketing calendar, strategy and budget

●Led brand refreshment including agency selection, focus groups, website and collateral redesign

●Continually optimized website relevancy, online reputation and social media calendar

●Oversaw all field collateral creation including custom field requests using proprietary ticketing software

●Led transitioning of all collateral into a new print & design software portal

AAA Corporate Headquarters – Heathrow, FL 9/12-2/13

Project Manager of Travel Technologies

●Partnered with major brands such as Marriott, Hilton, and Starwood to develop landing pages on AAA.com

●Teamed with internal IT to build microsites for Disney and Universal Resorts

●Liaised with OTA's such as Expedia, Booking.com, and Priceline to enhance listings and optimize content

●Supported regional chapters with digital marketing needs

TravelClick (hospitality digital marketing solutions company) – Indianapolis, IN/Orlando, FL 6/11-9/12

Strategic Ecommerce Account Manager

●Managed over $4M worth of digital marketing investments including website design, social media, reputation management, display advertising, PPC and SEO for hotels and restaurants including Landry’s and Red Lion Hotels

●Led cross-functional teams to produce analyses and strategic recommendation presentations for over 90 hotels and management groups

●Served as the day-to-day primary point of contact with client decision-makers, ensuring effective delivery of solutions on the client’s behalf

●Analyzed KPI’s to determine marketing program performance and identify opportunities for increased brand awareness and ROI’s

Sage Hospitality (hospitality management company) – Cincinnati, OH 2/10-5/11

Corporate/Regional Marketing Director - CoCo Key Water Resorts & Hotels

●Developed brand vision, creative elements and standards usage book

●Created quarterly and annual hotel and restaurant marketing plans, calendars and budgets and remotely led a team of on-property coordinators to ensure smooth execution of campaigns

●Guided designers in the creation of all marketing collateral and advertisements, ensuring brand standards

●Optimized ROI of marketing/advertising initiatives based on data analysis

●Garnered successful business relationships with multiple stakeholders including web and email marketing vendors, media contacts, local merchants, ad & design agencies, PR firms, printers, bloggers, and influencers

White Lodging (hotel/restaurant management company, 142 hotels) – Indianapolis, IN 6/08-8/09

Field Marketing Communications Manager

●Directed and executed all hotel and restaurant pre-opening and project marketing plans

●Served as the marketing point-of-contact for corporate, franchisees, brands, property teams and vendors

SKILLS & ASSOCIATIONS

●Microsoft Office Suite

●Google Analytics, Basic HTML 5, WordPress

●Project Management tools: Jira, Trello, Salesforce

●WCAG 2.1 (ADA website compliance guidelines)

●Social and digital media scheduling, monitoring and reporting software: Basecamp, Sprinklr

●Former member of Women’s Foodservice Forum and Association of National Advertisers

Brand and digital marketing professional with a full spectrum of skills including multi-unit strategic marketing and budgets, digital and email marketing, social and display media, website optimization and ADA compliance, SEO, PPC, PR, project management, menu and product development, and consumer behaviors.

Results-driven, detail-oriented, innovative leader with a proven track record in building cross-functional relationships, remotely managing agencies and teams, increasing brand awareness and reputation, and driving sales.

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