Business Development, Sales & Marketing

LISA M. DEAN

Fort Myers, Florida 239-***-****

********@*****.*** www.linkedin.com/in/lisa-dean-profile

Healthcare Exceptional Customer Service Network Development Customer Relationship Management (CRM) Eligibility & Benefits CPT & ICD-10 Code HIPAA Compliance Medicare Managed Care Plans Business Development Executive Presentation Skills Microsoft Office Suite Sales & Marketing Marketing

PROFESSIONAL EXPERIENCE

Elite DNA Therapy Services, LLC 6/20120–10/2021

Director of Business Development - Ft. Myers, FL

Operated as part of the senior management team and expanded offices from 9 to 19 in 2021.

Developed the pipeline of new business coming into the company with thorough knowledge of the market and services.

Hired, supervised, and managed the business development professional team.

Contract negotiations with payors to ensure claims were processed in-network according to provider contract and member benefits.

Initiated consistent branding, uncovering customer and community needs, customer service partnerships, and community relationships.

Entered new markets and developed new business relationships from the ground level.

Developed creative marketing initiatives and materials to promote the company’s message on “Access to Care” and commitment to mental health awareness campaigns.

SimonMed Imaging, LLC 10/2019 to 1/2020

Provider Relations Representative - Naples, FL

Started in a cold-call market of 0% business and developed territory to 25+ accounts in first four months of employment.

Solely responsible for launching start-up center.

Increased overall referrals by more than 100%.

Identified, developed, and managed new accounts/new business.

Met monthly sales objectives.

Park Royal Behavioral Health Hospital 2/2015 to 8/2019

Director of Business Development, Fort Myers, FL

Along with the leadership team, grew EBITDA 5K to 575K FROM 2018 Q1 to 2018 Q2 to over $975K in Q3.

Drove quarter over quarter volume increases of 7% from 2018 Q1 to 2018 Q2 and 17% from 2018 Q2 to 2018 Q3 through community engagement and Business Development.

Hired, supervised and managed 4 business development personnel.

Responsible for branding the organization to the community and referral sources and expense management and understanding corporate policy and procedures for media communication.

Awarded Employee of the Year 2017

Manage business relations with referents in a five-county area (SW Florida), including hospitals, physician/ psychiatric practices, licensed adult care facilities, law enforcement agencies, community service agencies, local government, faith-based organizations, and the general public.

Radiology Regional Center, FL 2004 to 2006 & 8/2008 to 2/2015

Physician Liaison, Fort Myers & Naples, FL

Managed territories for 500+ referral sources in both Lee, Charlotte and Collier Counties.

Developed strategies optimally addressing referring physician and office staff; designed marketing objectives with a track record of increasing ROI; increased territory referrals by 18 and 27%; and increased Naples facility business over two years by 28%.

Demonstrated strong analytical skills and creativity essential for lifting and maximizing brand performance; marketed full-service diagnostic programs including Radiology Imaging, Interventional Radiology, Women Breast Imaging, Health Screenings, Vascular and Laser Vein Therapy, Aesthetics and Mobile Mammogram Bus.

Conducted qualitative and quantitative research to help guide new creative efforts and evaluate all potential/sponsorship/partnership opportunities.

Exhibited strong expertise across all media forms; multiple target audience segments within a wide variety of advertising categories; and history of establishing solid relationships with community physicians and staff.

Shahla Medical Group, Naples, Florida 8/2006 to 8/2008

Office Manager

Planned/scheduled physician appointments and meetings; maintained electronic medical records, financial reporting, payment posting, insurance, and authorization verification.

Renegotiated vendor contracts resulting in a 30% reduction in office supply expenses.

Submitted electronic claims and reviewed billing edits to ensure compliant with carrier requirements.

Monitored, audited and reconciled the transmission and receipt of EDI data.

Responsible for accurate, timely billing and claim processing with correct CPT and ICD coding.

Responsible for the successful negotiation of the Bonita Springs Fire Department exclusivity contract.

Managed opening of new satellite office; served as information and communications manager.

Blue Cross Blue Shield of Florida 9/2000 to 8/2004

Physician Provider Relations Representative. Fort Myers, FL

Provided servicing and support to over 1000 physicians in Southwest Florida, including large specialty groups and hospital healthcare systems, by planned orientations and site survey visits including Naples Community Hospital System, Cleveland Clinic, and Lee Memorial Health Systems, 21st Century Oncology and Florida Cancer Specialist.

Built and maintained professional relationships with community providers by resolving provider/hospital inquiries concerning contract and claims issues.

Identified service level gaps and worked with Network Development to address service needs.

Communicated contract terms, payment structures, and reimbursement rates for physicians, hospitals, and other provider contracts for all service lines.

Addressed and resolved physicians’ grievances by investigating denied claims, properly utilizing policies and procedures, and providing resolution through provider education, resulting in a 20% increase in provider satisfaction surveys.

EDUCATION

Kansas State University (1985-1986)

Manhattan, Kansas

Leavenworth Senior High School (1984)

Leavenworth, Kansas – Diploma

Florida State University-Medical Coding & Microsoft Word – (Certificate 2009)

Six Sigma-yellow Belt- Certificate (2002)

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