Alexa Ashley Hiken

**** ****** **. **********, ** 21208 T: 443-***-**** E: ado89g@r.postjobfree.com

Profile

Organized, driven, and creative professional with excellent communication, writing, and marketing skills Education

Stevenson University, Bachelor of Science in Business Communication. May 2014. Work Experience

Retail Manager/Buyer, L’Apparenza Boutique (2009 -2020)

● Purchased merchandise and attended buying trips to trade shows and showrooms, while managing a seasonal budget.

● Managed the inventory for a multitude of clothing lines carried and confirmed orders were correct.

● Communicated daily with sales representatives regarding past, current, and future orders.

● Attended to customer needs by selecting merchandise, resulting in sales, revenue, and customer retention.

● Organized, planned, and promoted in store events, which increased awareness and store revenue.

● Established and executed social media networks, increasing store awareness and sales.

● Purchased digital and traditional advertising by creating ads that circulated the target market, which reached new customers and retained current customers.

● Maintained Quickbooks to manage and reconcile invoices, balance checkbooks and bank accounts to guarantee finances are accurate and accounts are up-to-date. Lead Sales Associate, Orangetheory Fitness Owings Mills (June 2019- July 2020)

● Responsible for reaching membership sales goals; led sales team in reaching personal and studio sales goals.

● Consistently surpassed personal goals with most memberships sold, most membership upgrades, and package holder conversion to memberships; resulting in an increase in studio memberships and revenue.

● Attended to the needs of studio members to provide a positive studio experience, followed up with future appointments to schedule classes, and was available for all customer service needs to keep and grow the studio’s membership base.

● Maintained accurate records using Orangetheory’s database system.

● Balanced outstanding payments to confirm all classes were reconciled and accounts were current.

● Acted as a liaison between the future member and the fitness coach to ensure the best first-time experience. Assistant Media Buyer, Mentzer Media

Political Contract Position, during two political cycles (August 2014-December 2015)

● Purchasing media buys during the 2014-2016 election cycles, resulting in efficient advertising purchases.

● Collected and imported issue and candidate rates.

● Communicated with media representatives to receive rates in order to mock and create media schedules for the client using the appropriate target market, at the lowest rate, resulting in an increase in awareness.

● Negotiated and scheduled make goods with the media representative when original buys were preempted.

● Conducted market research for congressional, house, and senate districts to target buys appropriately.

● Sent orders through media buying software (STRATA Eleven) and confirmed all orders were received.

● Reconciled buys to make sure traffic ran, spots were timely placed, and invoices matched for the client and agency.

Skills and Technical Skills

Activities and Honors

● Member of Lambda Pi Eta, National Communication Association Honor Society, Who’s Who Among Students in American Universities & Colleges, President/officer of Stevenson University’s Public Relations Club, 2012-2014.

Strong written and verbal communicator

Excellent time management

All Social Media Networks

Quickbooks

Mindbody Fitness Software

Windows and MAC OSX operating

systems, Microsoft Office, Adobe CS6

Suite, Google Analytics, Google

Platforms

STRATA Media Buying and Selling

Software

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