Douglas C. Allison

Sales Retail Sales Manager

Costa Mesa, CA 92627 ado7u2@r.postjobfree.com 623-***-**** LinkedIn www.linkedin.com/in/douglas-allison-29629037 Profile Summary

Committed, growth-oriented professional with years of extensive retail sales experience, enforcing strategic direction and solid leadership to implement best practices in the continuous improvement of daily sales growth and productivity.

Leverages a reliable work background to facilitate consistent sales growth and provide superior customer service.

Highly motivated self-starter with the ability to prioritize and optimize standard operating procedures in daily operations.

Utilizes store metrics to enhance sales initiatives and motivate performance through optimal staffing and training.

Flexible learner, able to acquire and enhance skills with emerging technologies and innovative sales practices.

Good communications in sales, negotiation, and relationship building with customers, vendors, and internal stakeholders. Core Competencies

Sales Management Store Merchandising Account Management Customer Service Sales Development Business Management Employee Development Project Management People Management IRI Data Customer Relationship Management Presentation Skills Training and Development Computer Literacy Leadership Skills Teamwork and Collaboration Decision-Making Problem-Solving Organizational Skills Communication Skills Interpersonal Skills

Professional Work Experience

Retail Sales Representative

Edge Sales & Marketing, Pleasanton, CA August 2020 – March 2021 Handled major grocery store accounts to facilitate and improve the distribution of client products while servicing 125+ stores.

Delivered excellent customer service in accommodating customer needs to ensure positive customer experiences.

Optimized creative positioning and spacing of products to maintain stocks while monitoring products to ensure freshness.

Account Manager Retail Support

CMC Sales & Marketing, Rancho Cucamonga, CA May 2020 – August 2020 Handled major accounts to facilitate and improve product distribution while servicing 50+ stores and headquarter accounts.

Performed weekly audit and feedback to present information on any product development for the immediate supervisor.

Developed the sales plan, budget, and strategy to lead special projects as assigned for continuous improvement.

Retail Sales Merchandiser – Danone Direct Team

Acosta, Brea, CA May 2019 – May 2020

Enhanced the promotion of products through strategic merchandising plans and projects to achieve store sales objectives.

Maintained the optimal distribution and display of products while managing 30+ stores each week in the assigned area.

Coordinated upcoming retail promotions to attain retail sales merchandising goals in assigned territories.

Supported retail initiatives to introduce products and gain sales while monitoring the freshness of products.

Promoted the sales of products to build additional displays while ensuring compliance with company policies.

Executed special reset projects and merchandising events in the assigned territory with efficient budget and sales planning.

Established productive point of sales to fulfill client expectations with the retail sales and revenue coverage in the area.

Retail Sales Merchandiser

The Wonderful Company, Los Angeles, CA October 2010 – April 2019 Maintained the full distribution of core items while enhancing product launches to increase brand awareness among customers.

Managed 125+ major grocery store accounts to optimize the distribution of products and build productive relationships.

Conducted weekly price audits and feedback to facilitate information and communication in daily operations.

Identified best locations and positions within the store to promote displays and cultivate product sales.

Provided excellent customer service while leading sales and merchandising strategies in the full distribution of products.

Coordinated with management and departmental personnel to generate sales with account-specific information.

Assistant Retail Sales Manager

Fresh Express Inc. – Chiquita Brands International, Salinas, CA January 2010 – September 2010 Assisted the Retail Sales Manager in leading and managing Southern California, Arizona, and New Mexico territory.

Supported the training of customer service and sales employees to motivate daily performance efficiency.

Reviewed plans, strategies, and metrics results to promote the continuous improvement of day-to-day site operations.

Provided assistance in the planning and execution of special projects to optimize brand awareness and sales.

Retail Sales Manager

Fresh Express Inc. – Chiquita Brands International, Salinas, CA June 2006 – February 2009 Supervised promotions and marketing initiatives to govern sales operations in the Arizona, Colorado, and New Mexico territory.

Determined training and staffing need to motivate the customer service and sales performance of employees.

Discussed current trends and store information to develop and implement effective marketing plans and strategies.

Evaluated store metrics to present information on sales performance and plan initiatives to improve operations.

Organized monthly coaching trips with retail sales personnel as well as store visit appointments for directors and supervisors.

Executed special reset projects as assigned by the manager while maintaining the project budget and timeline.

Retail Sales Representative

Fresh Express Inc., Salinas, CA September 2003 – June 2006 Supported customer needs to increase sales in daily operations while servicing for 190+ major accounts in the assigned territory.

Ensured exceptional customer service to build productive relationships and optimally maintain customer rapport.

Managed weekly store audits to monitor the retail conditions and present information with IRI data to the management.

Monitored compliance with standard operating procedures and standards for merchandising and product sales.

Utilized POS materials, performance metrics, and sales tools to identify and resolve issues while enhancing promotions.

Selected to substitute area managers and conduct rides with VP of Sales and management as needed. Education and Professional Development

Business Classes, University of Phoenix, Ontario, CA 2003 Microsoft Classes – Networking, Excel, and PowerPoint, Skadron College, San Bernardino, CA 2002 Training, License, and Certification

Workshops Management Seminar, Chiquita Brands International, Orlando, FL 2006 Technical Skills

Windows OS Microsoft Word Microsoft PowerPoint Microsoft Excel

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