Digital Marketing Social Media

PROFILESUMMARY

Highly motivated, pro-active and solution-focused professional with 7+ years of experience in digital marketing, content development, SEO optimization, customer engagement, sales lead generation, and relationship management. Have natural flair for numbers, graphs and presentation of data and passionate about marketing and advertising. Proven track record of successfully managing multiple customers, marketing research, developing opportunities and exceeding new business targets. Great work ethic and commitment to compliance with professional codes, regulations and organization’s policies.

CORE COMPETENCIES

Expert to develop digital marketing campaigns that combines search, social & display

Skilled in digital acquisition campaigns and manage digital promotional plans & budgets

Impeccable eye for detail, strong organization skills, and ability to meet tight deadlines

Strong knowledge of social media, picks up new thinking, tools and tech quickly

Effective listening and superior verbal and written communication skills

Ability to understand and present complex information for decision making

Strong ability to manage timely and prioritize multiple tasks simultaneously

Effective verbal and written communication skills with astonishing presentation skills

Microsoft 365 applications (Word, PowerPoint, Excel, Publisher, OneNote, Outlook, Teams)

PROFESSIONAL EXPERIENCE

Freelancer / Digital Marketing Specialist 2013 – Present Achievements

Grew X.com from 22K to 343K new monthly visitors within 9 months.

Monthly organic traffic increased 238% from 2016 to 2017, while monthly blog revenue increased 2250%.

Optimized the customer service and FAQ site for natural search increasing natural search visits from less than 200 visits/month to an average of 83,000 visits/month.

Optimized international brand awareness and lead generation site, resulting in an average of 230 increase in traffic and an average of 41% increase in lead generation.

Responsibilities

Digital Marketing

Develop digital marketing strategy and lead execution for assigned artist brands & projects.

Developed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives.

Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform etc.

Paid Social

Created Facebook Ads and strategized for top, middle and bottom of the funnel campaigns

Created separate audiences to target and scaling such as 1% Lookalikes of past purchases, Customer Lists, Website Visitors, and interest audiences

Optimized campaigns by pausing non performing ads, ad sets, and broke apart ad sets by devices or demographics to find the best performing audience segments

Paid Search

Write ad copy for Google AdWords and Bing Ads with a focus on the user’s needs and benefits with a clear call to action to improve CTR% by ~10-15%

Ran Google ads for websites to get targeted traffic to websites with the goal of getting conversions such as leads and sales

Strategized paid search campaigns to target relevant keywords and attract targeted audience

Optimized campaigns through negative keyword expansion, adding exact match to campaigns, finding search terms that converted, adjusting bid adjustments

Scaled campaigns through increasing budget, pausing high CPA ad groups, keywords

Wrote Ad Copy and A/B Split tested best performing headlines and landing pages

Strategize entire funnel for top, middle and bottom funnel through Branded campaigns, Non-Branded campaigns, and Display retargeting to capture audience at multiple parts of the funnel

SEO Campaigns

Perform content edits, SEO, accessibility updates or other improvements to internal and external websites.

Work on Onsite SEO campaigns such as keyword research and content blogging to help improve domain authority and increase website visibility.

Responsible for driving the growth of organic search engine traffic for a global web property by managing the execution of targeted SEO strategies, overall improving website conversion rates by 40% and increasing revenue by an extra $50,000 per month.

Conduct phone call/screen-shared presentations of SEO deliverables for Client team members, including marketing, engineering, design, editorial and other key stakeholders.

Brand & Marketing Research

Analyzed and reported competitive, economic and industry trends to Marketing & Sales management.

Provided comprehensive digital marketing strategies, 15% revenue growth after product and service adjustments.

Marketing Content Management

Assist social media marketing management, planning and creating content & strategies for various platforms.

Oversee a content production team's creation and management of targeted content for the company's website.

Create keyword targeted posts to improve rankings for webpages by inserting keywords to headlines.

Improved metatags, URL’s, descriptions and implemented XTML sitemaps to sites to help Google Crawl webpages and increase visibility for domain.

Email Marketing

Optimized and recreated an email content that has increased the open rate from 5% to 30%.

Started email marketing drips through mail chimp to communicate directly with audience and focused on increasing improving open rates, click through rate and conversion rates.

Segmented and cleaned email lists to improve email deliverability of campaigns.

Sales pages & infographics

Monitor, report and track website performance, customer feedback and track tasks for resolution.

Created eye catching sales pitches and infographics to capture readers’ attention.

Created high quality and engaging press releases and articles.

Social media management

Develop, plan, and strategize social media marketing campaign through Facebook Ads to increase page viewership.

Improved user retention by 30% on artist campaigns by identifying trends in industry.

Monitored social media accounts, researched and wrote articles on a variety of business-related topics.

Collaborated with affiliate vendors and managed affiliate marketing programs, improving revenue by 250%.

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