LATIN AMERICA PLANNING AND DEI LEAD

- Responsible for Latin America Marketing Planning.

- Regional Direct Marketing Campaigns Implementation

- Focus on cross-team collaboration and stakeholder relationships.

- Leading Lifecycle Project: design of the customer engagement framework, definition of engagement governance and understanding of audiences for each cycle step.

-Leading LatAm ROMI (Return of investment Project) integrating budget management and automation marketing.

-Identifying winning opportunities that impact the business in each country by working together with different stakeholders

-Leading Diversity, Equity and Inclusion Activities in Latin America, promoting Red Hat Open Culture with private and public organizations, fostering Women in IT Communities and creating long term alliances.

-Design of engaging activities for employees to live the company LatAm Culture

-Development of internal peer to peer and mentoring programs

- Implementation of performance Metrics and KPIs for LatAm. RED HAT (2016 - Present)

BUSINESS DEVELOPMENT MANAGER

- Influencing recycling adoption and benefits

-Help to shape and deliver buying, procurement and contracting strategies for corporate recycling

-Managing bid strategies

SILKERS (2015 - 2016)

EXPERIENCE

LORENA

MARTIN

BUSINESS AND

MARKETING E X E CUTIVE

PERSONAL PROFILE

Business and Marketing Executive

with +20 year's experience at Top

Performing Companies. As team

leader in a wired world I create

context for transparency,

collaboration and participation,

helping people to unleash their

passion and creativity.

SKILLS

Curious and eager to learn

Open management

Customer obsessed

Diverse Inclusion

Accountable for goals

Bias for Action

CONTACT INFORMATION

Móbile: 54-911-****-****

ado714@r.postjobfree.com

Hilario Ascasubi 1917, Wilde, Buenos

Aires, ARGENTINA

EXTERNAL COMMUNICATIONS CONSULTANT

THE RED SHOE MOVEMENT (2014 - 2015)

- Identify public speaking opportunities

- Develop in themes and innovative communications initiatives

- Lead Ambasadors Program

LATIN AMERICA FIELD MARKETING MANAGER

NETAPP (2003 - 2013)

- Design and deploy Latin America marketing strategy

- Design suitable go to market approach through direct and indirect channels

-Provide innovative marketing strategies for the different stakeholders in Latin America

ADMINISTRATION MANAGER

AZERTIA (1997 - 2001)

- Balance Sheet presentation

- Procurement alignment

- General Administrative Tasks

TEACHING EXPERIENCE

COLEGIO MARIANO MORENO (2002)

ESCUELA SALVADOR SOREDA (2002)

- English Teacher

FREELANCE EXPERIENCE

- English Public Translator, (2002-2003)

LORENA

MARTIN

BUSINESS AND

MARKETING E X E CUTIVE

UNIVERSIDAD TORCUATO DITELLA

UNIVERSIDAD DE LA EMPRESA

EXECUTIVE MBA, 2020

UNIVERSIDAD DE BELGRANO

UNIVERSIDAD DEL SALVADOR

BUSINESS ADMINISTRATION - SMB ORIENTATION, 2001

EDUCATION

- Mentor at Voces Vitales Argentina “Mentoring Program” 2020

- Mentor at Voces Vitales "Mentoring Walk" 2020, 2015

- Member of IDEA Diversity Network, 2020

- Member of Women in Compliance WiC Argentina, 2018 INTERESTS AND MEMBERSHIPS

MARKETING, 2008

ENGLISH PUBLIC TRANSLATION, 1998

ADITIONAL EDUCATION

IAE BUSINESS SCHOOL

Resilient and Inclusive Leadership, 2020

PWC, Forming Directors Program, 2014

Strategic Marketing Program, 2012

Key Account Management, 2008

UNIVERSIDAD DE SAN ANDRES

High Impact Presentations, 2018

Public Speaking and Story Telling, 2018

CERTIFICATIONS

UNIVERSIDAD DEL CEMA

International Certification in Ethics and Compliance, 2018 LANGUAGES

English - Bilingual Proficency

Portuguese - Working Proficency

Contact this candidate