Valentine Knight T- 647-***-****

*** ***** **., *******, ** E - ado45j@r.postjobfree.com

A hands on Digital Marketing Strategist with:

● Multichannel data driven marketing professional, delivers actionable digital strategies that are integrated and align with business goals.

● Extensive experience juggling multiple single-channel campaigns simultaneously and correlating and cross-referencing results between them.

● Identify and manage project interdependencies, gaps and risks as required

● Collaborating with business partners/ stakeholders and agencies. Leading new initiatives across the organization. As well as lead and coach/motivate individuals to success.

● Deep intellectual curiosity about the effect of technology on the business landscape & passion for identifying solutions that meet business needs.

Hard Skills

SEO /SEM, Email, Mobile,

Social, Viral and Visual/ Video

Marketing, Media

Buying/Traffic Acquisition,

Testing and Optimization

>Content management. Strong inbound and

outbound digital strategy development.

Marketing demand generation, channel and

campaign/ drip management

Marketing automation tools,

including : Pardot, Salesforce,

DemandForce, Hootsuite, Site

Catalyst, Google Analytics,

Adwords, Facebook Insights,

Twitter analytics

> Technical skills include: Web-Site

development/ management, DHTML,

Microsoft office, WordPress, Photoshop,

Double Click

Professional Experience:

Marketing/ Brand

Consultant to Independent Clients 2009 - Present

Serve as company’s Brand and Digital Marketing expert. Managing multiple media projects in Print, Video, SEO/SEM, Social Media, PPC, Content Management, Lead Generation, Site Design, Analytics and Creative. Companies/ Clients

Anjuna Global, Digital Marketing Lead Nov 2016 - March 2017(contract Achievements:

● Discovered new customer segments and aligned product offerings

● Identified new channels and creative ways to quantify the impact of marketing

● Developed and implemented digital strategy to boost ROI

● Managed and reduced the cost of customer acquisition and increased gross margin

● Maximized customer satisfaction and optimized lifetime value of each customer Rogers Communications, Brand Manager Small Business (EBU) Mach - July 2016 (Contract) Achievements: Successfully develop and lead execution of multi-channel customer base marketing activities driving business results and reinforcing brand attributes. Work closely with Enterprise Business Unit, Rogers Brand team, legal, corporate communications, media and creative agency partners to deliver relevant, insightful and results oriented marketing communications that are on brand, on time, and on budget. Independant Contracts:

● DNA Staffing Corporation - 2016

● WaterView Dental Facilities - 2015

● Prevision Health Health Care Services- 2015

● Success Story Program, Personal Branding - 2013

● Voice Power Communication and Powerful Presentation Coaching - 2013

● Vital Steps Fitness and Health- 2013

● CNW, Canada Newswire – Digital Product Marketing Specialist - 2012

● Kanetix.ca Financial Services/Technology/Insurance/ - 2011 Microsoft Canada May - Nov 2008 (Contract)

Consumer Online Marketing Manager for Mobile, Windows Live, Hotmail and SkyDrive Position Summary – Work with international counterparts and partners to ensure messaging and brand consistency is clear, concise, effective and Speaks to the Canadian audience. Also, create and launch Canadian specific campaigns and promotions.

Achievements:

● Implemented a segmented consumer e-mail strategy that increased click through rate by 22%.

● Spearheaded a more effective best practices collaboration with international counterparts. Bell Canada New Ventures - Digital Marketing Specialist July 2007 – May 2008 (Contract) Position Summary – Manage Google Adwords Campaign and budget. Create and analyze reports. Use insights to optimize Landing pages, SEO/ SEM, keywords, PPC, increase online traffic, click through, content and email opens. Achievements:

● Acquired over 20,000 reviews and ratings and increased page views by 23%

● Successfully Implemented an online partnership and sponsors program

● Devised SEM and PPC best practices that increased click throughs, pageviews and site engagement

● Successfully put in place site enhancement process that allowed for quick and effective site updates. Resulting in greater user engagement and increased traffic.

The Globe and Mail - Digital Marketing Manager Oct 04 – June 2007(Contract) Position Summary – Serve as Company Digital Marketing Expert, including database management, SEO/SEM optimization, media buying and Analytics. Use insights and work with all departments, Sales, IT, Product Development, White Labels, Editorial, CSR, Analysts, Partners and Agencies/ Vendors and Identify/implement online marketing initiatives to increase brand awareness, traffic, user engagement and subscriptions. Achievements:

● Defined enterprise digital road-map strategy for Globe and Mail digital brands and increased paid subscriptions by 17% and pageviews / user engagement 12%

● Launched The Globe and Mail Contest page. Creating a new revenue stream for sales and increased monthly pageviews by 15%

● Spearheaded implementation of SiteCatalyst. Integrated website analytics, chat and CRM platform giving full visibility into consumer behavior

● Created distinct local marketing campaigns lowering our CPA 27%.

● Implemented in house project resource management plan, that increased project turn-around, departmental participation, information dissemination and increased overall business goals awareness company wide.

● Introduced Social Media, Google AdWords’ (SEM), Blogs, Podcasting, Integrated Marketing and Mobile marketing into our marketing strategy

EDUCATION:

Product Management, Pragmatic Marketing Course, Toronto – Ontario 2011 Digital Marketing, Single Entry Point Course, Toronto – Ontario 2011 Computer Applications for Webmasters, Digital Media Studios, Ontario-Toronto 1997 Bachelor’s Degree, Mass Communications, Carleton University, Ontario- Ottawa 1993

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