Sally Crocker

817-***-****

Email: ado3y3@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/sally-crocker-86467752/

Website: https://www.sallycrockerwrites.com/

Writer. Communicator. Creative brand storyteller. Internal/external communications. Executive communications. Public relations. Marketing communications. Innovator. Entrepreneur. Team player. Collaborator. Senior-level manager. Results oriented. Deadline driven. Award-winning. Problem solver.

Summary:

Award-winning, senior communications executive with proven successes in internal/external corporate communications, brand storytelling and marketing strategy.

Winner of PR Daily’s 2020 Nonprofit Communications Professional of the Year national award.

Winner of the national 2019 Ragan Communications Healthcare PR and Marketing Award for corporate magazine Best Article.

Areas of strength: marketing communications planning/budgeting; digital and print communications content development, writing and editing; crisis communications; executive media positioning, coaching and speechwriting; HR communications; DE&I and culture/internal engagement communications; community and donor relations; special events, including community forums and conferences, fundraising programs, galas/social events, employee town halls, employee volunteer and giving programs, employee recognition events, corporate officer meetings and national/international-speaker business forums for client audiences up to 2,500.

Professional Experience

Manager of Communications, School of Public Health, University of North Texas Health Science Center at Fort Worth, October 2008-present.

State Director, Communications and Marketing, March of Dimes Texas, January 2007-July 2008.

Vice President/State Corporate Communications Manager, Comerica Bank-Texas, December 2000-November 2006.

Executive Director, Foundation/Public Relations, Dallas/Fort Worth Medical Center, March 1996-December 2000.

Adjunct Instructor positions, teaching on-campus and online brand communications, advertising, public relations, media, English composition and undergraduate foundations courses for Le Cordon Bleu Culinary Institute Dallas, Westwood College/Fort Worth and Art Institute of Pittsburgh Online, July 2008-March 2019.

Previous experience as a freelance consultant, writer/editor and as Vice President of a $3.5 million, 11-person advertising agency in the Dallas/Fort Worth region, developing a Healthcare Marketing Communications division for the firm that served physicians, medical practices, healthcare organizations and group health systems in Texas and other states.

Education

Master of Liberal Arts, Southern Methodist University.

Advanced postgraduate studies in Journalism and Marketing, University of North Texas.

Bachelor of Arts, Journalism, Texas Christian University.

Service and Honors:

Past Board member of Junior League of Arlington Texas, Big Brothers Big Sisters local, March of Dimes Fort Worth Texas, American Heart Association local, American Cancer Society local, American Red Cross local.

Past membership in American Marketing Association and International Association of Business Communicators (IABC).

Graduate of Leadership Arlington Texas.

Awards from PR Daily, Ragan Communications, Society of Creative Communications, IABC, United Way, Printing Industries of Texas, Texas Society for Healthcare Marketing and Public Relations, Healthcare Marketing Report, Profiles in Healthcare Marketing.

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