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Leah Fein Roque

305-***-**** • Boca Raton, FL

ado39k@r.postjobfree.com

Digital Marketing Manager – Remote

Innovative strategist with expertise in digital analytic tools, Google Analytics, Google Tag Manager and Google Search Console. Adept at developing strong business relationships with stakeholders and retaining clientele. Proven track record of successful practices in content SEO, usability (UI/UX),website performances, software updates and marketing funnels.

SKILLS PROFICIENCIES

Core

Competencies

Communication Management, Marketing Campaigns, Digital Promotions, Social Media Platforms, Email Communications, Marketing Automation, Go-To-Market Solutions, B2B Sales, Public Relations, Relationship Management, Media Relations, Marketing Strategy Technical

Skills

Microsoft Office Suite, Google Analytics, Google Updates and Algorithm Changes, WordPress, Search Engine Optimization, Google AdWords, Google Ads, User Interface, Adobe Creative Suite, Large Scale Automation

Creative

Expertise

Photo Editing, Video Production, Content Creation, Blogging, Corporate Newsletters, Web Design, Copywriting, Email Content, Branding, SEO

PROFESSIONAL EXPERIENCE

Roque Advertising Corporation/Sociallyfein LLC: Florida based 2013 - Current Digital Marketing Agency - Managing Director

Sociallyfein is a US based corporate communications (healthcare and more), public relations, and digital content marketing agency. The company helps agile businesses capture leads, increase website conversions, and attracts attention to their brands via organic and paid media including SEO campaigns. In addition, they offer custom freelance services to ceate and launch social media and ecommerce campaigns. United States Department of Commerce: U.S. Census Bureau, Boca Raton, FL 2020 – 2020 Team Enumerator – U.S. Census Bureau Federal Employee Conducted service-based enumeration and managed counting of traditional household-type living arrangements and group quarters. Maintained cross-department communications and utilized technology and IT communications apps including content portals.

● Secured US 2020 census counts on highly difficult cases including those without conventional housing and people experiencing homelessness.

● Achieved 98% score on assessment testing.

Oppenheim Law, Westin, FL 2012 – 2019

Digital Marketing and Communications Director

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Represented four corporations in creating Search and Convert digital corporation communications landscapes. Served as direct technical and marketing advisor to C-Suite and integrated digital marketing, PR, and social media with corporate communications. Led team of IT, web designers, developers, UI/UX and content writers in building and automating complete digital marketing desk on sites including newsletters, emails, internal communications, and updates. Collaborated with journalists and Facebook groups to implement local and national media and public relations campaigns.

● Attained 61% community newsletter email open rate with exclusive weekly newsletter blog of 34%.

● Increased web speed loading time and UI/UX by 10 seconds, resulting in enhanced user experience, higher conversion rates, and repeat visitors.

● Improved organic traffic and reduced online paid media expenses through Google optimization, quality customer targeting, and A/B multivariate testing.

● Achieved video views for $0.01 CTA/CPV per view ad spend through utilization of Facebook Business Manager, Power Editor, and Facebook Developer.

● Acquired 530K views for local brand by strategically directing YouTube videos.

● Successfully produced, scripted, budgeted, and managed B2B National Branding Video.

● Grew search traffic by 28% by leading team of content writers for web and mobile apps concentrating on title tags, tag manager, link building, and meta descriptions while using Google Business Tools Search Console.

Pascual MD, Miami, FL 2011 – 2012

Corporate Digital marketing, Center Manager

Oversaw plastic surgery communications on various procedures and conducted updates on multiple sites. Managed direct reports and communications to healthcare and operations across the organization. Instrumental in corporate decision-making process and incubation of new technology.

● Spearheaded successful merger and acquisition, converting newly acquired laser center into profitable plastic surgery and aesthetics business.

● Grew sales by 164% about sales target and increased company-wide sales through restructuring team of 12 while focusing on niche marketing services.

● Drove daily traffic by 45% through innovative marketing of 10+ digital marketing campaigns.

● Established community-based social media networking, achieving 1200+ organic members within 30 days. CoupTessa.com, Miami, FL 2010 – 2011

Major Accounts Representative

Managed promotions and development of daily deals with brand/curation initiators, lead generation, white label programs, and inventory cleansers. Conducted training for local and field representatives in community, startup, and marketing technologies.

● Strategically leveraged brands and consumer insight by creating e-commerce deals for beauty products and services.

● Contributed to repeat business by maintaining continuous customer loyalty programs.

● Exceeded monthly sales goals by 75% and outperformed KPI’s. Additional Experience

Director, Me Day Spa/Aesthetics Institute, Miami, FL Start-up Vice President of Sales and Marketing, Banler.com, Miami, FL EDUCATION

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Bachelor of Science in Public Relations

University of Miami Coral Gables, Fl

ADDITIONAL TRAINING

Social Advertising Facebook, PubCon Masters Group

Google Ads Certified Partner, Google

Search and Social Media Training, PubCon Masters Group Certificate of Software Training, Salesforce Cloud CRM and CSM

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